Looking for a way to deep-dive into your customer data and take Google Analytics one step further?
This new premium paid, enterprise-level solution is designed to help businesses just like yours integrate all of your customer data into one platform so you can easily make sense of it all and create better marketing campaigns. It’s taking advantage of all those micro-moments car buyers experience and giving them the right messages at the right time.
The full suite comes with:
- Google Analytics 360 – Formerly known as Google Analytics Premium, this software is coming out with new capabilities over the next couple of months
- Google Attribution 360 – Formerly known as Adometry, it has been rebuilt to better help you determine the value behind your marketing efforts and allocate budgets for the best returns
- Google Tag Manager 360 – Allows you to add code into your website in a simplified and efficient way, saving Marketers a ton of time
- Google Data Studio 360 – Takes data from all products in the Google Analytics 360 suite and converts it all into visual and interactive dashboards and reports
- Google Optimize 360 – A brand new website-testing and -personalization tool that will let you A/B-test different versions of your website for better performance
- Google Audience Center 360 – This new tool will help you understand your customers better and find more customers just like them
So if you think your team has mastered Google Analytics and just wants more, then Google Analytics 360 and its new product suite may just be the perfect new tool for you!