Canadian International AutoShow 2018 – Recap

Canadian International AutoShow

The Strathcom team was ecstatic to attend the Canadian International AutoShow VIP night last week at the Metro Toronto Convention Centre and to see so many of our clients and industry partners out for the evening.

Things started off with checking out the Facebook VIP Pit Stop party before the show at the Rec Room. Facebook put on an amazing event, as always, with a live band, great food and a gif center (check out our Instagram page, @strathcommedia, to see us in action). Two of our favourite highlights were the mobile oyster shucking bar, and the macaron station where you could get your face laser printed on a macaron flavour of your choice! The Pit Stop party ended off with a great speech from Joshua Bloom, Head of Auto at Facebook, showcasing how far the platform has come even in the last year alone.

From the Pit Stop party, we made our way over to the big ticket event at the Metro Toronto Convention Centre. There were thousands of cars, trucks, exotics and more to check out and we definitely didn’t even scratch the surface. One of our favourite areas that we checked out was Ford’s. Not only did they have an awesome Lego building setup where you could build your own Lego Ford racer, and a life-size Lego Ford racer present, they were also showcasing a Ford GT Performance car that made us weak in the knees.

And what kind of AutoShow would it be without a heavy luxury and exotic section? The Canadian International AutoShow is on from February 16th to 25th and we definitely recommend checking it out if you’re in town. If Toronto is too far to venture, mark April 12th – 15th in your calendar for the Edmonton MotorShow.

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them.

While you’re out searching for a new website provider, you need to think like a Ford VP would. Think about what’s going to get you ahead of the competition and keep you there. You need to look for a partner who isn’t okay with sticking with the status quo and who always searching for and developing the next greatest thing for your website. You need to look for a partner like Strathcom Media who is consistently bringing new products to the market and ensuring your website is future-proofed.

Some of the more recent technology launches with Strathcom Media include Personalization, Geo-Fencing, Notepad and Silent Salesman. These tools were designed to provide your potential customers with a unique experience tailored to what they’re interested in and what they’ve looked at on your site. According to a study by Janrain, 74% of people get frustrated when websites have content, offers, or ads that have nothing to do with their interests. Tools like Notepad and Silent Salesman use the concepts of scarcity and abundance to create a sense of urgency and to prey on our fear of missing out to help you generate more leads. #FOMO

Looking down the road, there are a lot of exciting products and improvements launching including:

  • Releasing modules for online retailing
  • Increasing lead conversion and generation through releasing a behavioral exit intent tool and a front facing appraisals tool
  • Adding more detailed information to our vehicle analytics tool;  Market Intel
  • Increasing the scope and features associated with website personalization
  • Launching our CRM product
  • Developing Market Radar a tool designed to identify proactive opportunities based on a user’s browsing history

White Ford Escape driving fast on a road in the city at sunsetAt Strathcom Media, we pride ourselves on being a one-stop-shop that is keeping the cogs of the website “wheel” turning and moving forward. We can help you drive more traffic to your website with Google and Facebook advertising. We can help keep visitors engaged on your site through easy to use designs that have been optimized for conversions and are jam-packed with useful information and the technologies we mentioned above. And we can help improve your online presence through our Review & Reputation and Social Media Management packages and much, much more.

If you are looking for an innovative and complete online solutions provider that is going to help you Go Further, drop us a line at info@strathcom.com.

 

1 https://corporate.ford.com/innovation/autonomous-2021.html

The Ford Bronco and Ranger Will Ride Again!

The Ford Motor Company announced on Monday at the Detroit Auto Show that the Ford Ranger will be returning again in 2019, followed by the Ford Bronco’s return in 2020.Ford Bronco Concept

Both of these models will be built at the Michigan Assembly Plant. The two models are expected to be built on a shared body-on-frame platform, which will create a midsize SUV and midsize pickup.  The Bronco has not been in production since 1996, while the Ranger is currently sold in other markets outside of the U.S. and Canada; we are likely to see the next generation of the model once it is available.

Ford Ranger ConceptFord has not speculated on technical details or images of the vehicles, yet, but they have suggested that the Bronco will offer some serious off road capability!

Ford is also planning to launch 13 new electric models by 2021, including hybrid models of the Mustang and the F-150.

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Why Should Ford Dealers Choose Strathcom Media? Because Strathcom is Built Ford Tough

Model TFor over a century, Ford has been a driving force in the automotive industry by continuously improving their vehicles and manufacturing process as well as revolutionizing the automotive industry as a whole. The evolution of Ford has continued this year with the implementation of its new digital program: Digital Dealer Direct (D3). This platform offers services like digital advertising, dealer websites, integrated lead management, social media/reputation management, dashboard and reporting, and digital consulting and support.

Strathcom Media also offers these services, and there is a reason that Ford reps have been advising our current Ford customers to stick with us: our service, our tools, and our transparency cannot be beat. An automotive pioneer such as Ford needs a digital marketing partner that is just as innovative, and that can ‘Go Further’.

Meaningful Partnerships

We are a Ford partner, meaning that we integrate with D3. If you are using D3’s services, we will not charge you for the services they provide you; which means you can have a beautiful, customizable, responsive website for a lower price.

We are also Google’s largest automotive vertical partner in Canada. This gives us unique insights and knowledge on online advertising, search engine optimization, and more. It also gives us the opportunity to attend and co-host Google events where we can share these insights with you.

Progressive Tools & Technologies

We have spent years researching websites to find out what users are and aren’t clicking to ensure that they get more out of your site, and you get more valuable leads. We have the data and we know how to use it to improve your users’ experience and improve your conversion rate.

mustangWe have also just recently invested over a million dollars to develop new tools and an all new platform to ensure that you are ahead of the technology curve. These tools include geo-fencing, personalization, silent salesman, bounce recovery and more; all of which help you serve specific information, to specific users, based on their specific behaviors.

Excellent Service

We are committed to giving you the best service possible. Each of our Online Marketing Managers is Google Certified, so you can rest assured that they know their stuff when it comes to your online advertising. We are dedicated to answering your questions, solving your problems, and doing so in a professional, timely manner. This is why we reach out to our clients monthly to keep them in the loop and ensure that they are not having any issues.

Strathcom also has a guaranteed up-time of 99.9%, and our content changes have a guaranteed turnaround time of 2-5 business days (depending on the item). Should you have an issue, we won’t give you the run around. In fact, our president makes his personal cell number available to all of our customers, so you never have to wait to get in touch with someone.

Complete Transparency

Here at Strathom, we like to lay out exactly where every dollar of your online advertising budget is going and how it is benefiting you; including how many leads were generated, and where those leads came from. We also hide nothing by providing you complete access into Google Analytics, AdWords, and our dashboard. Does your current provider do the same?

The same goes for content changes. A lot of providers will tell you that they do unlimited standard changes, but what does that include? For our premium clients, we handle all of the work necessary to make your site look just right for no extra cost. For our core clients, we charge an hourly rate of just $120 per hour, which means you can have a landing page, for example, created for a portion of the cost that some of our competitors charge.

If you are looking for an innovative, honest, knowledgeable provider that is going to build your digital platform to be Ford tough,  look no further than Strathcom Media Inc.