Ford’s D3 Digital Advertising Solution Adds Strathcom as an Approved Vendor!

Strathcom Media has been providing online services to dealerships across Canada for 20 years now and is recognized as a leader in digital advertising. Strathcom is a part of a number of OEM programs and has now been added to the D3 program’s Digital Advertising Solution (DAS) pillar for Ford and Lincoln Canada.

For the first time, Ford and Lincoln dealers will now have a choice between three providers for D3 DAS services. This will allow them to choose a service and DAS provider that is more in-tune to their unique needs and marketplace. From a vendor-partner standpoint, it also ensures that we’re all continually developing innovative solutions for our dealers to keep them ahead of the curve–or at least this is how the Strathcom team looks at it!

What Services do We Offer?

  • SEM
  • Display
  • Remarketing
  • Dynamic Inventory Remarketing
  • Cross-Device Remarketing
  • Hyper (re)targeting (programmatic)
  • Geo-Targeting
  • Mobile
  • Video
  • Facebook Ads
  • Carousel Ads
  • Lead Ads
  • Canvas Ads
  • CRM Matching
  • Look-a-Like Audiences
  • SEO and Personalized Vehicle Descriptions written by real people to help you rank

So Why did They Choose Strathcom?

  • Proven history of success for dealers
  • Premier Google Partner and Facebook Partner
  • Complete transparency on your advertising (‘view’ access to your AdWords account)
  • Full service provider
  • Focused exclusively on the Canadian auto industry

At Strathcom Media, we have the experience, the technology, and the team to provide all dealerships with a market-leading online advertising program like no other.

If you’re a Ford or Lincoln dealer and interested in learning more about these services, please reach out to us at fordd3@strathcom.com.

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them. Continue reading “Are you ready to Go Further?”

The Ford Bronco and Ranger Will Ride Again!

The Ford Motor Company announced on Monday at the Detroit Auto Show that the Ford Ranger will be returning again in 2019, followed by the Ford Bronco’s return in 2020.Ford Bronco Concept

Both of these models will be built at the Michigan Assembly Plant. The two models are expected to be built on a shared body-on-frame platform, which will create a midsize SUV and midsize pickup.  The Bronco has not been in production since 1996, while the Ranger is currently sold in other markets outside of the U.S. and Canada; we are likely to see the next generation of the model once it is available.

Ford Ranger ConceptFord has not speculated on technical details or images of the vehicles, yet, but they have suggested that the Bronco will offer some serious off road capability!

Ford is also planning to launch 13 new electric models by 2021, including hybrid models of the Mustang and the F-150.

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Why Should Ford Dealers Choose Strathcom Media? Because Strathcom is Built Ford Tough

Model TFor over a century, Ford has been a driving force in the automotive industry by continuously improving their vehicles and manufacturing process as well as revolutionizing the automotive industry as a whole. The evolution of Ford has continued this year with the implementation of its new digital program: Digital Dealer Direct (D3). This platform offers services like digital advertising, dealer websites, integrated lead management, social media/reputation management, dashboard and reporting, and digital consulting and support.

Strathcom Media also offers these services, and there is a reason that Ford reps have been advising our current Ford customers to stick with us: our service, our tools, and our transparency cannot be beat. An automotive pioneer such as Ford needs a digital marketing partner that is just as innovative, and that can ‘Go Further’.

Meaningful Partnerships

We are a Ford partner, meaning that we integrate with D3. If you are using D3’s services, we will not charge you for the services they provide you; which means you can have a beautiful, customizable, responsive website for a lower price.

We are also Google’s largest automotive vertical partner in Canada. This gives us unique insights and knowledge on online advertising, search engine optimization, and more. It also gives us the opportunity to attend and co-host Google events where we can share these insights with you.

Progressive Tools & Technologies

We have spent years researching websites to find out what users are and aren’t clicking to ensure that they get more out of your site, and you get more valuable leads. We have the data and we know how to use it to improve your users’ experience and improve your conversion rate.

mustangWe have also just recently invested over a million dollars to develop new tools and an all new platform to ensure that you are ahead of the technology curve. These tools include geo-fencing, personalization, silent salesman, bounce recovery and more; all of which help you serve specific information, to specific users, based on their specific behaviors.

Excellent Service

We are committed to giving you the best service possible. Each of our Online Marketing Managers is Google Certified, so you can rest assured that they know their stuff when it comes to your online advertising. We are dedicated to answering your questions, solving your problems, and doing so in a professional, timely manner. This is why we reach out to our clients monthly to keep them in the loop and ensure that they are not having any issues.

Strathcom also has a guaranteed up-time of 99.9%, and our content changes have a guaranteed turnaround time of 2-5 business days (depending on the item). Should you have an issue, we won’t give you the run around. In fact, our president makes his personal cell number available to all of our customers, so you never have to wait to get in touch with someone.

Complete Transparency

Here at Strathom, we like to lay out exactly where every dollar of your online advertising budget is going and how it is benefiting you; including how many leads were generated, and where those leads came from. We also hide nothing by providing you complete access into Google Analytics, AdWords, and our dashboard. Does your current provider do the same?

The same goes for content changes. A lot of providers will tell you that they do unlimited standard changes, but what does that include? For our premium clients, we handle all of the work necessary to make your site look just right for no extra cost. For our core clients, we charge an hourly rate of just $120 per hour, which means you can have a landing page, for example, created for a portion of the cost that some of our competitors charge.

If you are looking for an innovative, honest, knowledgeable provider that is going to build your digital platform to be Ford tough,  look no further than Strathcom Media Inc.