Facebook’s Heart Will Go On – Facebook Newsfeed Changes

Facebook newsfeed changes

The Titanic didn’t change directions easily. It changed directions almost reluctantly, because A) it was an ordeal to maneuver such a large vessel, and B) the staff didn’t want to cause concern among the wealthy elites on board (and I don’t have to tell you how that worked out; James Cameron’s 1997 blockbuster probably handled that already). This example is an apt metaphor about how surging ahead blindly in a straight line, without planning far ahead for directional changes, can be the downfall of a large organization. In a recent statement from its founder, Facebook essentially said they’re changing directions, and they aim to avoid such a fate. Here’s what you can expect from recent Facebook newsfeed changes… Continue reading “Facebook’s Heart Will Go On – Facebook Newsfeed Changes”

Boosted Posts are Bullshit.

There is no mincing words here: boosted posts are bullshit.

It’s definitely an enticing idea, sure – you get that notification that gives you a little digital pat on the back that the Facebook post you made earlier is performing better than 75% of the posts on that Page, and you can boost it for $X and reach up to blank-thousand more people.

And that’s when you mark the notification as read, and step away from the computer. Don’t click on it, don’t pick a number of days to boost it for, and don’t plug your credit card in.

We can give you any number of answers as to why it’s a bad idea, but here’s the only one that matters: Continue reading “Boosted Posts are Bullshit.”