Strathcom Media: Das Volkswagen Website & Online Advertising Provider

Volkswagen driving down a highway

Over the past few months, Volkswagen Canada has been searching across the country for the best website and online provider for their dealers. Strathcom Media is thrilled to announce that we have been  selected as one of their 3 providers.

Volkswagen Dealers – if you would like to learn more about Strathcom Media and why you should consider us as a provider, you can: Continue reading “Strathcom Media: Das Volkswagen Website & Online Advertising Provider”

Are You CASL Compliant?

Important Update:

The Government has decided to suspend the implementation of the provision known as Private Right To Action.  This is the provision that would allow lawsuits to be filed against individuals and businesses for alleged violations.

Check out this government page for more information: https://www.canada.ca/en/innovation-science-economic-development/news/2017/06/government_of_canadasuspendslawsuitprovisioninanti-spamlegislati.html

The government will be reviewing this, but the rest of CASL is still moving forward July 1.

Continue reading “Are You CASL Compliant?”

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them. Continue reading “Are you ready to Go Further?”

Geo-Fencing vs Geo-targeting

geo-conquestingThe terms Geo-Fencing and Geo-targeting, are increasingly being used, but are not clearly being explained and differentiated. We decided to shed some light on these two similar, but distinct terms.

Definition of Website Geo-Fencing
Geo-Fencing is essentially a virtual perimeter that you can draw around any location on a map to deliver dynamic content to visitors – it is a form of website personalization.

Great! So, Geo-Fencing = personalization. So, what does this mean for dealers? This means that dealerships can generate personalized content in real time based on where their visitors’ IP addresses are registered. Since we know where your visitors are physically located, we can leverage this information to provide visitors with personalized videos, photos, text, and calls-to-action that are relevant to them. This will ultimately provide your buyers much more value from their visit.

Continue reading “Geo-Fencing vs Geo-targeting”

Double Serving

When working with clients that switch from another provider, we frequently notice that the old provider never actually cancels/ends the clients account and leaves it running… BONUS (Free AdWords) BUT in this case it can cause a ripple effect for the dealer and the new provider.

Not cancelling your original service can cause issues down the road

Continue reading “Double Serving”

No Bullshit Here! Google Comes to Edmonton

Google Event

June 23 was our first Google Event in Edmonton and it was a huge success! This event was special not only because it was the first event of its kind in Edmonton, but also because it was the official launch of our non-automotive division – The UnAgency. Check out our full blog post, as well as our band new UnAgency website here!

 

Why Should Ford Dealers Choose Strathcom Media? Because Strathcom is Built Ford Tough

Model TFor over a century, Ford has been a driving force in the automotive industry by continuously improving their vehicles and manufacturing process as well as revolutionizing the automotive industry as a whole. The evolution of Ford has continued this year with the implementation of its new digital program: Digital Dealer Direct (D3). This platform offers services like digital advertising, dealer websites, integrated lead management, social media/reputation management, dashboard and reporting, and digital consulting and support.

Strathcom Media also offers these services, and there is a reason that Ford reps have been advising our current Ford customers to stick with us: our service, our tools, and our transparency cannot be beat. An automotive pioneer such as Ford needs a digital marketing partner that is just as innovative, and that can ‘Go Further’.

Meaningful Partnerships

We are a Ford partner, meaning that we integrate with D3. If you are using D3’s services, we will not charge you for the services they provide you; which means you can have a beautiful, customizable, responsive website for a lower price.

We are also Google’s largest automotive vertical partner in Canada. This gives us unique insights and knowledge on online advertising, search engine optimization, and more. It also gives us the opportunity to attend and co-host Google events where we can share these insights with you.

Progressive Tools & Technologies

We have spent years researching websites to find out what users are and aren’t clicking to ensure that they get more out of your site, and you get more valuable leads. We have the data and we know how to use it to improve your users’ experience and improve your conversion rate.

mustangWe have also just recently invested over a million dollars to develop new tools and an all new platform to ensure that you are ahead of the technology curve. These tools include geo-fencing, personalization, silent salesman, bounce recovery and more; all of which help you serve specific information, to specific users, based on their specific behaviors.

Excellent Service

We are committed to giving you the best service possible. Each of our Online Marketing Managers is Google Certified, so you can rest assured that they know their stuff when it comes to your online advertising. We are dedicated to answering your questions, solving your problems, and doing so in a professional, timely manner. This is why we reach out to our clients monthly to keep them in the loop and ensure that they are not having any issues.

Strathcom also has a guaranteed up-time of 99.9%, and our content changes have a guaranteed turnaround time of 2-5 business days (depending on the item). Should you have an issue, we won’t give you the run around. In fact, our president makes his personal cell number available to all of our customers, so you never have to wait to get in touch with someone.

Complete Transparency

Here at Strathom, we like to lay out exactly where every dollar of your online advertising budget is going and how it is benefiting you; including how many leads were generated, and where those leads came from. We also hide nothing by providing you complete access into Google Analytics, AdWords, and our dashboard. Does your current provider do the same?

The same goes for content changes. A lot of providers will tell you that they do unlimited standard changes, but what does that include? For our premium clients, we handle all of the work necessary to make your site look just right for no extra cost. For our core clients, we charge an hourly rate of just $120 per hour, which means you can have a landing page, for example, created for a portion of the cost that some of our competitors charge.

If you are looking for an innovative, honest, knowledgeable provider that is going to build your digital platform to be Ford tough,  look no further than Strathcom Media Inc.

Google Analytics 360

Looking for a way to deep-dive into your customer data and take Google Analytics one step further?

Introducing the new Google Analytics 360.GA360Suite_Vertical_Logo

This new premium paid, enterprise-level solution is designed to help businesses just like yours integrate all of your customer data into one platform so you can easily make sense of it all and create better marketing campaigns. It’s taking advantage of all those micro-moments car buyers experience and giving them the right messages at the right time.

The full suite comes with:

  1. Google Analytics 360 – Formerly known as Google Analytics Premium, this software is coming out with new capabilities over the next couple of months
  2. Google Attribution 360 – Formerly known as Adometry, it has been rebuilt to better help you determine the value behind your marketing efforts and allocate budgets for the best returns
  3. Google Tag Manager 360 – Allows you to add code into your website in a simplified and efficient way, saving Marketers a ton of time
  4. Google Data Studio 360 – Takes data from all products in the Google Analytics 360 suite and converts it all into visual and interactive dashboards and reports
  5. Google Optimize 360 – A brand new website-testing and -personalization tool that will let you A/B-test different versions of your website for better performance
  6. Google Audience Center 360 – This new tool will help you understand your customers better and find more customers just like them

So if you think your team has mastered Google Analytics and just wants more, then Google Analytics 360 and its new product suite may just be the perfect new tool for you!