J.D. Power Teams up with DealerRater for Customer Reviews

This Wednesday, J.D. Power and DealerRater announced they will be joining forces to speed up customer reviews for auto dealers. JD Power Dealer Rater Partners They will be merging data from Automotive Consumer Insights with dealer reviews. Combining actual dealer reviews with customer survey data means auto shoppers can get all the information they need from one place.

What You Need to Know

  • The combined data means your dealership gets feedback faster, in an easy-to-read package.
  • You will be able to analyze your dealer reputation directly from DealerRater.
  • This will make reading reviews easier for car dealerships!

Why Does DealerRater Matter?

  • Over 9.5 million auto shoppers are posting reviews on the DealerRater site.
  • Positive dealer reviews give car shoppers more confidence to shop at your dealership.
  • Reviews are good for SEO and help your website rank higher.

Want to know more about dealer reviews? Check out our blog series:

What They Had to Say

“We are excited to work with DealerRater to provide automakers and dealers with fast and comprehensive insights delivered through our new industry-leading online reporting platform.” – Mike Battaglia, Senior Director of Automotive Retail, J. D. Power and Associates.

“Our consumer-written reviews serve many purposes, which includes helping consumers find the best place to buy a car and enabling dealers to understand what their customers are looking for in the car-shopping experience.” – Chip Grueter, founder and chief technology architect of DealerRater.

4 Places to Get Dealer Reviews

By now, everyone understands the benefits of getting positive reviews for your business. But where do you send your customers to leave their reviews? Is it just a testimonial page on your website? There are actually a number of popular review websites that you can send your customers to.

Here’s the shortest, sweetest list of where to get customers to leave their reviews:

1. Google+ (duh)

Getting positive reviews on Google+ has arguably the biggest bang for your proverbial buck. Google weighs these reviews, combined with the quality of your Google+ page, the heaviest of all the review sites. Why? Because they own this sh*t!

The authority of your Google+  listing combines with your website authority to give you a better chance of showing up in the Google maps locations in the search results page (known as the “Map Pack”).

Map Pack Google Screenshot

If you lack time or resources (who doesn’t?), definitely start with this one. Your first steps should be to claim your Google Plus and Places listing, complete it as thoroughly as possible, and then ask customers for reviews.

2. Facebook

Facebook might be getting a little tired to some of us, but it’s still hands down the social media giant. With 1.3 billion monthly active Facebook users, you can bet that people are asking their friends and family about buying a car and looking for advice and information.

Facebook also launched something called Graph Search in January, 2013, that makes their database easier to search with conversationally-phrased questions like “what is the best Ford dealership in Vancouver.”

Facebook only shows results from popular Facebook pages already in their database. If you don’t already have a Facebook business page, set one up and post a few times before advertising the page too much. Not sure about the whole Facebook thing? Read some reasons why your car dealership should be on Facebook and see if we can change your mind.

3. Yelp

With over 60 million registered users and over 20 million reviews posted on the site, this is not one to ignore. Yelp is also considered the second most important review site (next to Google+) to help boost your SEO.

In the beginning, Yelp was mostly used for reviews on the restaurant industry but other industries now account for more than 75% of their listings. To get started with Yelp, check to see if you already have a Yelp listing and update any incorrect information on your account. If you can’t find your dealership, then create a new listing.

4. Dealer Rater

Of all of the review sites built just for the automotive industry, we see customers leave the most reviews on dealerrater.ca. Customers can search for a dealership, service centre, or actual vehicle using this site and leave a review by logging in through their social media account or by creating a Dealer Rater account. In order to become a Dealer Rater Certified dealership, you have to pay to play.

If you need help improving your online presence or gaining positive reviews for your business, Contact Us at Strathcom with any questions!