By now, everyone understands the benefits of getting positive reviews for your business. But where do you send your customers to leave their reviews? Is it just a testimonial page on your website? There are actually a number of popular review websites that you can send your customers to.
Here’s the shortest, sweetest list of where to get customers to leave their reviews:
1. Google+ (duh)
Getting positive reviews on Google+ has arguably the biggest bang for your proverbial buck. Google weighs these reviews, combined with the quality of your Google+ page, the heaviest of all the review sites. Why? Because they own this sh*t!
The authority of your Google+ listing combines with your website authority to give you a better chance of showing up in the Google maps locations in the search results page (known as the “Map Pack”).
If you lack time or resources (who doesn’t?), definitely start with this one. Your first steps should be to claim your Google Plus and Places listing, complete it as thoroughly as possible, and then ask customers for reviews.
Facebook might be getting a little tired to some of us, but it’s still hands down the social media giant. With 1.3 billion monthly active Facebook users, you can bet that people are asking their friends and family about buying a car and looking for advice and information.
Facebook also launched something called Graph Search in January, 2013, that makes their database easier to search with conversationally-phrased questions like “what is the best Ford dealership in Vancouver.”
Facebook only shows results from popular Facebook pages already in their database. If you don’t already have a Facebook business page, set one up and post a few times before advertising the page too much. Not sure about the whole Facebook thing? Read some reasons why your car dealership should be on Facebook and see if we can change your mind.
With over 60 million registered users and over 20 million reviews posted on the site, this is not one to ignore. Yelp is also considered the second most important review site (next to Google+) to help boost your SEO.
In the beginning, Yelp was mostly used for reviews on the restaurant industry but other industries now account for more than 75% of their listings. To get started with Yelp, check to see if you already have a Yelp listing and update any incorrect information on your account. If you can’t find your dealership, then create a new listing.
4. Dealer Rater
Of all of the review sites built just for the automotive industry, we see customers leave the most reviews on dealerrater.ca. Customers can search for a dealership, service centre, or actual vehicle using this site and leave a review by logging in through their social media account or by creating a Dealer Rater account. In order to become a Dealer Rater Certified dealership, you have to pay to play.
If you need help improving your online presence or gaining positive reviews for your business, Contact Us at Strathcom with any questions!