Last-Click Attribution is Fake News

The Stats: Conversion Rates, Goals & Assists

My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined.

It is worth noting, however, that a certain ageless wonder named Jaromir Jagr might just make this fact obsolete, depending on how much longer he can evade the chapped, grim clutches of Father Time. Especially remarkable, however, is that while highlighting the baffling number of career assists tallied by Jagr, the Great One remains the all-time leader in goals scored. It’s therefore safe to say that not all of his records are threatened by the mullet-icon. Continue reading “Last-Click Attribution is Fake News”