The latest and greatest from Google AdWords: Click-to-message ads.
Earlier this year, Google announced a new beta that would allow advertisers to augment their search ads with an SMS feature so customers could send the business a text message. With Google Consumer Surveys reporting that 65% of customers would rather learn more about a product or service through a message, it was only a matter of time before such an extension was developed. After a couple of months of successful testing, Google is now rolling out click-to-message ads out globally.
So how do these click-to-message ads look? Google played around with a couple different layouts throughout the beta testing and promises to keep testing different layouts, but it looks like the final layout has the feature sit at the bottom the ad, accompanied with a custom call-to-action.
When a customer taps the message icon on their phone, the texting feature of their phone is opened with a pre-populated message (as set by the advertiser) to help streamline conversations even further for the customer. For those who are looking to send a more creative message, the customer will also have the opportunity to edit the message before sending it off.
Be sure you are catering to your mobile customers and take advantage of this stellar feature today. Stay tuned for some best practices and initial performance highlights!