Play Games, Heal Kids: Strathcom Participates in Extra Life

Extra Life

On November 5th, we locked ourselves in the office to play video games non-stop for 25 hours (THANKS Daylight Savings).


To raise money for the Stollery of course!

This was our 5th year participating in Extra Life – an organization that consists of gamers doing what they do best to help sick and injured children at their chosen Children’s Miracle Network Hospital. Players commit to play games for 24 hours, and they ask family and friends to support their efforts by donating or spreading the word!

So far, the Strathcom Team has raised $2,875 dollars (we are still tallying cash donations as well as funds raised from our bottle drive). If you would like to donate, you can follow the link below; any donation over $25 gets a tax receipt!

Strathcom Gives Back with Random Acts of Kindness

At the beginning of February, Strathcom laid out a challenge to our team: Each employee would receive $500 to do an act of kindness in the community. This Random Acts of Kindness initiative would show that even in the face of hostility and selfishness, we are able to make a stand for kindness and help those who are really in need. The challenge:

  • The money could not be spent on yourself or immediate family
  • The donation(s) had to go to someone in genuine need (no not for profit clubs, teams, etc.)
  • You could partner with other team members to create a bigger impact

“We at Strathcom felt this was a great way to both engage our staff and give back to the community. Hopefully those that were helped will be able to pass on that positivity and pay it forward”—Duncan Cochrane, President of Strathcom Media

Below are some of our stories.

$3500 to Families Fleeing Violence

Seven team members pooled their resources to purchase much-needed items for the WINGS of Providence Second Stage Shelter for women with children fleeing violence and abuse. The shopping list included:

  • 2 New Laptops
  • 1 Galaxy Tablet
  • 42 Pillows and Pillow Cases
  • 37 Pairs of Children’s Shoes
  • 21 Sheet Sets
  • 2 New Highchairs
  • $500 in Sporting Goods and Equipment
  • 1 Playpen
  • 900 Diapers
  • 3500 Baby Wipes
  • Bibs
  • Formula
  • Cupcakes for all the shelter staff and volunteers

This is what some of our team did for WINGS of Providence Second Stage Shelter in Edmonton:

$500 to a Rwandan Refugee and Single Mother

Background Sifa is a single mother and refugee from Rwanda with four kids. Her youngest child, who is seven years old, is sick and needs to be taken for treatment every day. Since Sifa has to take care of her sick child, she is unable to work. She is on welfare and trying to take care of her four children. One child is quite skilled at soccer and trains six days a week. What we did One of our team members gave Sifa a basket full of games, markers, pencil crayons, and art pads along with $500 worth of gift cards to Superstore so she could feed her four growing children.

Donation to mother in need

$500 to a Woman Who Lost Her Job following a Brain Aneurysm

Background A Strathcom team member knew a woman who had lost her job while she was recovering from a brain aneurysm. She needed help to get back on her feet so she could find a new job. What we did Seeing the need, he used his $500 to help her pick out new suits and take her out for a haircut so she would be prepared for job interviews.

$1000 to a Local Family in Need

Background Teachers at a local school noticed one of their students appeared to be losing weight and was unfocused in class. They discovered that his mother had lost her job and was having trouble keeping food on the table. The teachers have been sending home weekly food hampers to try to help. What we did Two of our staff combined their funds to give $500 in cash and $500 in Superstore gift cards to help out while the family gets back on their feet.

$1000 to Youth Empowerment and Support Services (YESS)

Background Youth Empowerment and Support Services (YESS) is a not-for-profit organization unconditionally devoted to helping youth facing difficult realities. What we did Strathcom team members donated $1,000 to help YESS in supporting Edmonton youths in need of help.  

$500 to Kids Who Want to Play Hockey

One employee gave their cash to Kids Who Want to Play Hockey, a local organization that assists underprivileged and low-income families with Hockey registration fees and equipment.

$500 Worth of Warm Clothes to Edmonton Hope Mission

Background On a skin-numbing -30 degrees celsius morning, one Strathcom employee realized that what some people need most on an Edmonton winter is warmth. Edmonton’s Hope Mission seemed like the perfect distribution point to get help to those in need. What we did One Strathcom team member purchased and delivered a whole whack of warm socks, work gloves, toques and fleeces to Hope Mission.

Socks donation

Donations to the Edmonton Hope Mission from Strathcom Media toques donation

hope mission donation

We hope that these acts will inspire others to pay it forward in the future, because even a small act of kindness can be enough to change someone’s life around—and there isn’t a better feeling than helping someone who is truly in need.

Strathcom Raises over $3,000 for the Stollery Children’s Hospital

From November 1st to 2nd, a tenacious team from Strathcom Media challenged their endurance and participated in the annual Extra Life video game marathon in support of the Stollery Children’s Hospital Foundation. With the support of Strathcom employees and friends, they surpassed their goal and raised $3,265! As soon as office hours ended, the team of intrepid players threw on their comfiest sweat pants, set up their gaming rigs, and hunkered down with a flat of energy drinks.d For over 24 hours they cruised the virtual streets of GTA San Andreas, battled epic dragons to save the people of Skyrim, raided dungeons in WoW’s Azeroth, built real-life slot car tracks in the office, and ran away in fear from the utterly terrifying Slender Man. We’re proud of our team and we’re excited to go even bigger next year! Check out the awesome time lapse of the marathon below:

Driving Change with the United Way

Delicious Mac n' Cheese and Bison & Elk Dog from Bully Food Truck “Back to school” brings about an abundance of emotions. On the one hand, there’s the excitement and promise of new beginnings. On the other hand, there’s the end of warm weather and the transition back to structured schedules. The Wheaton Automotive Group decided they would make the first week back just a little bit easier for all of us, and that a great party was the way to do it.

The Event on Whyte Ave

On September 6th, I ventured out to the Southpark lot on Whyte Avenue, and beneath the iconic neon sign had a great evening of local food, local music and charitable giving. Driving Change was a fundraising event put on by Drive Wheaton in support of the United Way. southpark The three dealerships that comprise Drive Wheaton (Sun Toyota, Wheaton Honda and Don Wheaton) have always been champions of the United Way and wanted a fun way to involve their local community in a cause that has been very close to their hearts.

Who Is the Wheaton Group?

The Wheaton Group’s founder, the late Donald Wheaton, firmly believed in giving back to those in need.

“My father always said that out of every eight-hour work day, one hour was always to be spent giving back to the community,” says Don A. Wheaton Jr. “He passed on to our generation to carry on that support and we are passing that on to the next generation.”  

Music, Food & The United Way

Local band Maple Tea (featuring Strathcom’s very own Director of Training Stuart Bendall) performed on a flatbed truck (reminiscent of the Stones rolling down 5th Avenue) and treated the audience to a wealth of cover-tune favourites including Coldplay, U2 and Guns N’ Roses. A further delight for the senses was the food. Oh, the glorious food. Drive Wheaton amassed a staggering 11 food trucks, bringing together the biggest, baddest collection of local cuisine Edmonton has to offer. I reveled in homemade ice cream sandwiches, creamy mac n’ cheese and more gooey fried goodness than I care to admit.   The United Way was there to share the difference they make locally: to create opportunities for a better life for everyone in our community. Strathcom Media was proud to be one of the sponsors of this fantastic night of giving and we look forward to the next Drive Wheaton event.

Strathcom's Director of Training Stuart Bendall performing with his band Maple Tea
Strathcom’s Director of Training Stuart Bendall performing with his band Maple Tea