Consumers in Canada and U.S. Set Record Sales in 2016

Despite the drop in oil prices that resulted in lower sales for Albertans, Canadian and American automakers had record sales years in 2016. For the fourth consecutive year, Canadian automakers have exceeded their previous year’s sales.

Despite the price of oil, vehicle sales continue to rise.

In the Canadian sales race, Ford took the top spot with a 9% increase in deliveries, ahead of FCA Canada, which was the top dog in 2015. Automakers are noting consumers’ change of interest, specifically the shift from passenger cars toward trucks and SUV’s. This shift has affected their investments on a factory level across Mexico and the United States. In 2016, Nissan’s Rogue crossover surpassed the Altima as their best-selling vehicle, and the Ford F-Series outsold their passenger cars.

Despite the booming growth in 2016, experts anticipate a slight decline coming up in 2017. Dennis DesRosiers of DesRosiers Automotive Consultants Inc. expects a 3% decrease in sales for the Canadian Market. However, DesRosiers recognizes that a stabilizing and growing economy could push for another record breaking year in 2017. But no matter which way the sales go for 2017, experts agree that the Canadian auto market is not destined for failure, and sales likely won’t differentiate by more than 5%.

The outlook for 2017 is very positive overall.

Only time will tell whether the Canadian auto industry will thrive for a fifth year, or whether sales will decline. But one thing is for certain – it won’t break us. Douglas Porter, BMO chief economist said, “Even as the broader Canadian economy has struggled in the past two years, the consumer has just kept chugging along.”

What do you think the Canadian auto trends will be this year? Let us know in the comments below!

Dealers, Avoid Car Jargon!

“DOHC with VarioCam Plus variable valve timing, 8 s., sequential automatic transmission”

Huh?

How most customers react to car jargon

Every industry has its own jargon, and the automotive industry is no exception. In fact, insider jargon at car dealers is so prevalent that if you search “car dealer jargon” in Google, you will find endless jargon dictionaries to prepare customers for a dealership visit. Some believe that the use of jargon strengthens their sales presentation and their image by making them seem more technically savvy or more knowledgeable.

This is a mistake.

If you are looking for the source of a problem with a customer, there is a strong chance that it may rest on some misunderstanding, and this often stems from a lack of common vocabulary. If you’re not in the automotive industry, it’s highly unlikely that you will be exposed to the technical jargon used within dealerships, and even simple car jargon can be confusing.

Using car jargon just leads to frustration for both parties

If the customer has no idea what you are talking about, they often won’t tell you. Even the small portion of those who will tell you have lost valuable time trying to understand what could have been put in plain language.

So what’s the solution?

Unfortunately, since dealer jargon has been used for so long, sales associates often don’t even realize they are using it.  But to truly inform and engage your audience, pay attention to the terms you employ, the descriptions you use and the people with whom you are communicating.

If your messaging isn’t adapted to the person to whom you are talking, your client will not understand and they will end up being heavily disappointed and frustrated at the end of your interaction. Therefore, listen to the words your client is using and bridge the terms they use with yours. By demystifying the language used within the automotive industry, you will successfully build a sense of trust between you and the customer, and we all know trust is critical for sales success.

15 Topics to Get Your Car Dealership Blog Started

So why is it important to have a blog on your website?

Because it essentially shows your market that you are the industry leader in cars in your city! Be there for your customers and answer their questions.

Google loves fresh content. It shows that your site is always being updated and properly maintained. Google will consider ranking websites that have fresh content over websites with stagnant text.

When people like what they read, they share it or link to your posts. The more links you have pointing to your site, the better. Links act as references for your website; people are essentially recommending your site for others to read, which increases rankings.

Now that you have decided to start a blog, the easy part is over. Coming up with unique blog topics is the hard part.  You want to keep an engaged audience by answering your customers’ questions, as people tend to Google by asking questions. For example, “Where is the closest Toyota dealership?” or “Is the Toyota Corolla better than a Honda Civic?” If you write blogs around searchers’ questions, you can increase your traffic, which then increases your rankings.

Here are some cool blog post ideas to get you started.

  1. Should you lease or finance a new car?
  2. Is it safe to fill out a credit application on a dealership website?
  3. What are the top places for road trips around your city?
  4. What happens when you get your car detailed?
  5. How to winterize your car.
  6. Comparison of vehicles. Always been a Honda lover?
  7. Why not try Ford. Benefits of buying a used car over a new car.
  8. What happens to a car once it’s traded in to a dealership?
  9. How much money do I need to save for a down payment on a car?
  10. Winter tires vs. all-season tires.
  11. Top car add-ons people swear they can’t live without. (heated seats, satellite radio)
  12. 10 things to check before buying a used car.
  13. How often should you get an oil change?
  14. What are the top off-roading places around your city?
  15.  Review car features, review cars, review services. People are always searching for reviews.

Now get blogging!

Good luck!