There is no mincing words here: boosted posts are bullshit.
It’s definitely an enticing idea, sure – you get that notification that gives you a little digital pat on the back that the Facebook post you made earlier is performing better than 75% of the posts on that Page, and you can boost it for $X and reach up to blank-thousand more people.
And that’s when you mark the notification as read, and step away from the computer. Don’t click on it, don’t pick a number of days to boost it for, and don’t plug your credit card in.
We can give you any number of answers as to why it’s a bad idea, but here’s the only one that matters: Continue reading “Boosted Posts are Bullshit.”