Strathcom Media: Das Volkswagen Website & Online Advertising Provider

Volkswagen driving down a highway

Over the past few months, Volkswagen Canada has been searching across the country for the best website and online provider for their dealers. Strathcom Media is thrilled to announce that we have been  selected as one of their 3 providers.

Volkswagen Dealers – if you would like to learn more about Strathcom Media and why you should consider us as a provider, you can: Continue reading “Strathcom Media: Das Volkswagen Website & Online Advertising Provider”

2017 Precious Metal Gala

It’s not difficult to enjoy an evening of fine foods and entertainment, especially when it’s paired with a range of the best vehicles on offer. The Edmonton Motor Show’s 2017 Precious Metal Gala combined these things into a truly enjoyable evening.

The Edmonton Motor Show Precious Metal Gala

The Precious Metal Gala featured the best vehicles available by various manufacturers all in one place.  We were excited to explore the offerings. Here are some of the sights and highlights from the 2017 Gala: Continue reading “2017 Precious Metal Gala”

Online Presence: why it is vital in today’s car buying process

typing on a laptop

As consumers, we have more information at our fingertips than ever before. It’s no doubt that the research process during the car buying experience has changed dramatically. According to studies by Google, “consumers in their early research moment, such as which car-is-best or is-it-right for me moments, are signaling intent to visit a dealership within a week”. A visit to your website is ideally followed by a visit to the dealership. So, for automotive retailers, having a strong digital presence is crucial.

According to Google, the car buyers’ thought process looks a little something like this:

  • Which car is best?
  • Is it right for me?
  • Can I afford it?
  • Where should I buy it?
  • Am I getting a deal?
Which car is best?

One of the most impactful mediums for consumers looking to make a vehicle purchase is video. In fact, when buying a car, 69% are influenced by video opposed to other mediums such as TV, newspapers or magazines. When using the search network, the most common searched terms are “[brand/make] + reviews”, “[brand/make] + specs” and “best luxury cars”. 

Is it right for me?

After consumers have narrowed down their search, they begin their hunt to find out if the vehicle is right for their lifestyle and needs. This is where the consumers discover features/options and the interior/exterior aesthetic. This is mainly a visual process, and a majority of time is spent looking at photos. The photo searches of “[brand/make]” is up 37%  and 80% of these searches are now happening on mobile.

Can I afford it? Where should I buy it? Am I getting a deal?

After the first two questions have been answered, the consumer generally begins searching for a dealership. This is where the individual dealer’s web presence will become a factor. Dealers need to make sure that they are showcasing OEM incentives, internal promotions, as well as leasing/financing information. But most importantly, prices need to be shown because that is what the customer is ultimately looking for. Dealers should also make sure that their site provides a positive user experience; something as simple as having an unresponsive webpage can impact whether or not a user decides to visit the dealership.

Dealers also need to utilize tools such as Google+ reviews, automotive forums, Unhaggle, and other mediums that customers use to help them make their decision.car salesman congratulates a family for buying car

Despite the evolving methods of how consumers access information, the end of the process always ends at the dealership. As consumers come into dealerships equipped with their researched knowledge, they expect sales staff to also be product-experts. In order for manufacturers and dealers to fully understand the decision making avenues of the buyer, they must understand the small “micro-transactions” involved throughout the entire procedure. Having a strong digital presence in each of the avenues will always set a dealer ahead of the competition.

To find out more about how to improve your online presence and get more leads, give us a call today or subscribe to our newsletter!

Audi Test Drive Cube

In the past, I’ve heard auto enthusiasts and journalists describe Audi’s as unresponsive luxury vehicles; painting them out to be simple point A to B vehicles, void of inspiration and personality. Personally, I’ve never thought that was the case, I’ve always been a fan. From a marketing perspective however, Audi’s recent “Test Drive Cube” program for their new flagship A8 is one of the more inspirational actions we’ve seen from a German Automaker in recent years. Audi described this as the first test drive that comes directly to the customer. The pilot program was first lunched in Holland with nearly 50 potential customers having packages from Audi delivered to their doors. The contents of these packages? A solitary black cube with the familiar “Engine Start/Stop” Button located on a single façade of the cube.

audi test drive

Once pressed, the button serves as a transmitter to the nearest Audi dealership. After the dealership receives the signal, an Audi A8 is delivered to the customer in precisely 90 minutes.

Audi called this program the “Audi Test Drive cube” as following its delivery, the customer received an exclusive 24-hour period with Audi’s new flagship A8.

With this pilot program, Audi saw a 100% response rate and a 24% conversion rate, meaning that nearly 1 out of 5 clients felt motivated enough either by the programs exclusive treatment or the vehicle itself. Following the remarkably good response of customers the program was expanded to numerous other countries. You can see the cube in action here.

7 FREE Google Tools to Start Taking Advantage Of

website performance

Did you know that Google has several FREE tools that they have made available to all users to see how they are performing online?  Here are 7 of the best to help you be more effective online:

  1. Google Analytics: Probably one of the most powerful Google tools that you can use, and if you don’t have it on your website, you should. You can learn so much about your customers as well as track the success of your website.
    https://analytics.google.com/
  2. Structured Data Tool: This is Google’s tool for validating schema.org, microformats and other structured data. It handles HTML, marked up with microdata, RDFa, RDFA light and JSON-LD, by direct input or by fetching an existing URL. Translation? This tool separates the boys from the men in the SEO world and determines if your site is labeled properly for easy Search Engine Indexing.
    https://search.google.com/structured-data/testing-tool/u/0/
  3. Google PageSpeed Insights: Simply type in your website’s URL, and see how fast your business site is working on desktop & mobile. The higher the score the better, but generally aiming for a 70 on desktop and a 50 on mobile are a good starting points.  Fast and optimized pages’ lead to higher customer engagement, retention and leads.  Pagespeed Insights help you identify performance best practices that can be applied to your site.
    https://developers.google.com/speed/pagespeed/insights/
  4. Search Console: Another free tool that helps you understand what’s going on with your website. This is the primary mechanism for Google bots to communicate with webmasters.  This will help you identify issues with your site, such as having broken links or dead pages.  It can even let you know if your site has been infected with malware.
    https://www.google.com/webmasters/tools/
  5. Mobile Friendly Tool: In April, Google announced mobile-friendly ranking labels which boosted qualifying sites to the top of the page. Wondering how your site fares after this Mobilegeddon? Check it out.  This tool will simply give you a pass or fail grade – your site is either mobile friendly or it’s not.  Since the average person in North America checks their phone 150 times per day – mobile-friendly websites are the new entry fee to play in the industry.
    https://www.google.ca/webmasters/tools/mobile-friendly/
  6. Google Trends: Trends is a cool tool that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. This is a goldmine for blog topics, social media posts and to keep an eye on your brands relevancy.  “Google Hot Trends” is an additional Google Trends which displays the top 20 fastest rising searches of the past hour in the United States.
    https://www.google.ca/trends/
  1. Google Alerts: Use this tool to monitor the presence of your businesses mentions online. Google emails you when new web pages are published that are relevant to the alert you entered. It will not catch every single page, but it does catch a good chunk of them, especially the ones from authoritative websites. Track your brand name, your competitors and your leadership team or sales staff.
    https://www.google.ca/alerts
  2. Test My Site: Similar to the PageSpeed Insights and Mobile-Friendly tool, Test My Site is an easier tool to help understand how your business is performing online.                                                                                                          https://testmysite.thinkwithgoogle.com/

If you have any questions about any of the above tools, please do not hesitate to reach out to one of our Google Certified Representatives!

And for more tips & tricks like these, sign up for our newsletter!

Car Parts & Service: The Auction Your Dealership Is Missing Out On

The hard truth: winter is coming. And with winter, comes white walkers snow and ice that require consumers to switch from their summer to winter tires. Car parts and services search queries happen year round, but many queries see huge seasonal peaks that your dealership should be capitalizing on.  With the looming seasonal change upon us, is your dealership ready to face the long night?

Continue reading “Car Parts & Service: The Auction Your Dealership Is Missing Out On”

Hyundai Dealers Working with Strathcom: New Website, Endless Possibilities

Hyundai

When searching for a new website provider, what are some of the main things you consider? Likely design abilities and price are two of the top factors, but what else? There is so much to look at to get a well-rounded picture of what you will get from your provider. Do they have an inventory management system that works with your DMS? Can they syndicate your data to portals like Kijiji and Trader? These are just two of the many additional services you should be inquiring about. So aside from being able to take care of your inventory from on-boarding to sold, here are five more reasons why a Hyundai Dealer should consider Strathcom Media:

We Have Forged a Relationship with Hyundai Canada

Having a relationship directly with the OEM gives us the opportunity to test some of our latest products with them to showcase how they will benefit individual dealership websites.

For instance, at the moment Hyundai Canada is utilizing our Bounce Recovery Tool, which is a behavioural exit intent based tool to help generate leads from users who are about to leave your website.

Bounce Recovery - Hyundai

Hyundai Compliant Websites

Like Hyundai Canada, Strathcom is a firm believer in having clearly defined brand guidelines that highlight what makes you one-of-a-kind in order to create value and familiarity with your brand.

Another benefit of having a relationship with Hyundai Canada is that we are able to provide unique and progressive website designs and still follow the brand guidelines set out by Hyundai Canada in order to set yourself apart as a dealership, and ensure your benefit from the Hyundai brand equity.

Online Advertising

In case you haven’t heard, we are Google Canada’s largest online advertising partner in the automotive vertical. What does this mean for you as a Hyundai dealer? It means that we have a team of Google Certified Analysts with experience writing Hyundai ad copy that converts. We can help you generate more brand awareness, increase traffic to your website and generate more leads.

Looking at the Hyundai accounts that we currently manage, we were able to capture 87% of impressions in auctions for New & Used Hyundai inventory. Of the impressions we gained, our ads sat at the top of the page up to 92% of the time, averaging no lower than 2.4 in ad position rank in the Google Search Network.

Looking at some hard numbers, our average click-through rate was 9.2% (industry average is 1%), average cost-per-click was $2.79 and average cost-per-acquisition was $38.42, proving that we can and will help you succeed online.

Blogs

As we all know, having an active blog on your website is crucial not only SEO, but for providing your readers and potential customers with valuable tidbits of information.

Our very own Megan Lepp does a great job of explaining why you should be blogging in this video.

If you don’t have time to watch the video, here are four reasons to start blogging now:

  1. Drive more traffic to your site
  2. Improve your search rankings
  3. Build trust and relationships with your customers
  4. Generate more leads

Not sure what to write a blog about? We can help with that too. We work with a number of Hyundai dealerships to bring their blogs to life.

Hyundai - BlogIncentives

According to Google’s 10th edition of the Canadian Car Buyer’s Journey, the top 3 motivators for people to consider purchasing a new vehicle are to get an upgrade, enhanced features and the available promotions/incentives.

The latter is something that you can help your potential buyer’s out with by presenting that information on your website. The original thought was that every month you should update the homepage slides with the current model incentives in hopes of relaying this information to consumers.  If that was the old way of displaying incentives, then what is the new way? Having them listed right on your Vehicle Description Pages!

Our Incentive Tool takes all of the current incentives available for that model and lists them on eligible inventory. You can now display cash, finance and lease incentives with different rates, terms and payments! All with absolutely no work on your end. Search interest for “lease deals” went up 20% in 2015, so if you want to make your Hyundai dealership competitive, having this information easily accessible is essential.

Hyundai 2016 Sante Fe Sport

Hyundai 2016 Sante Fe Sport               Hyundai - Incentives

 

 

 

 

 

So if you’re looking to differentiate yourself as a Hyundai dealer, getting in touch with Strathcom Media is the best place to start. We look forward to chatting with you!

Does Your Website Reflect Your Brand?

How do customers remember your brand? What jumps out to your consumers and sets your company apart from your competitors? What are the benefits that set your brand apart from others? These are the types of questions people responsible for positioning brands focus on.

Continue reading “Does Your Website Reflect Your Brand?”

Dealers, Avoid Car Jargon!

“DOHC with VarioCam Plus variable valve timing, 8 s., sequential automatic transmission”

Huh?

How most customers react to car jargon

Every industry has its own jargon, and the automotive industry is no exception. In fact, insider jargon at car dealers is so prevalent that if you search “car dealer jargon” in Google, you will find endless jargon dictionaries to prepare customers for a dealership visit. Some believe that the use of jargon strengthens their sales presentation and their image by making them seem more technically savvy or more knowledgeable.

This is a mistake.

If you are looking for the source of a problem with a customer, there is a strong chance that it may rest on some misunderstanding, and this often stems from a lack of common vocabulary. If you’re not in the automotive industry, it’s highly unlikely that you will be exposed to the technical jargon used within dealerships, and even simple car jargon can be confusing.

Using car jargon just leads to frustration for both parties

If the customer has no idea what you are talking about, they often won’t tell you. Even the small portion of those who will tell you have lost valuable time trying to understand what could have been put in plain language.

So what’s the solution?

Unfortunately, since dealer jargon has been used for so long, sales associates often don’t even realize they are using it.  But to truly inform and engage your audience, pay attention to the terms you employ, the descriptions you use and the people with whom you are communicating.

If your messaging isn’t adapted to the person to whom you are talking, your client will not understand and they will end up being heavily disappointed and frustrated at the end of your interaction. Therefore, listen to the words your client is using and bridge the terms they use with yours. By demystifying the language used within the automotive industry, you will successfully build a sense of trust between you and the customer, and we all know trust is critical for sales success.

Women & Automotive Conference 2016

26216112171_84a074277f_bWednesday, April 6 was the first annual Women & Automotive conference at the Westin Harbour Castle in Toronto, presented by Cox Automotive Canada. Speakers at this event included Erin Elofson from Facebook Canada, France Daviault from AIA Canada, and our very own Trish Rowsell. The goal of this conference was to bring together both male and female automotive professionals to discuss the challenges faced by women in the industry, and this goal was definitely achieved. There were over 200 attendees from all facets of the automotive industry including OEMs, fixed operations, finance, sales and more. There were also informative panels with an impressive line-up of speakers including representatives from Facebook, Canadian Black Book, and General Motors.

25677529574_6a1d86dc09_bOne inspiring keynote speech titled ‘Creating a Pipeline of Female Managers’ was delivered by Maria Soklis, President of Cox Automotive Canada. She discussed how reputable studies have determined that companies with the largest performance gains are those that have a pipeline of female managers as opposed to a token female executive stuck somewhere on the corporate ladder.

photo_2016-04-08_15-52-02

Trish spoke about how dealers can remain profitable in lean economic times and gave them straightforward, relevant strategies that they could take back to the dealership with them. Using examples from her industry experience, she gave dealers realistic and effective ways to decrease marketing costs and still reach, or even exceed their sales goals.

Even though the automotive industry has come a long way, there is still a lot of room for improvement. At Strathcom, we definitely know the value of having an equal workplace. Over half of our management team are women, and 75% of our sales team are women. We hope to see the number of women in the automotive industry continue to increase this year as it has been for the past 10 years, and we look forward to seeing even more attendees at the Women & Automotive Conference next year – April 5, 2017!  26216110231_0c84dd2f3f_b

Conquering Mobile Conversions Part 1: The Moments That Matter

Going into 2016, Google reported some big changes in the way consumers are researching and purchasing online. Google has reported that 86% of research is done on mobile, and 52% of these searches are done during work hours. It’s pretty clear we are shifting to a mobile driven world, when we consider these additional stats: we are checking our phones 150 times, and spending 177 minutes on our phones a day.

Customers are spending more and more time on their smartphones

Continue reading “Conquering Mobile Conversions Part 1: The Moments That Matter”

Testimonials: Are They Still Relevant?

Are your website or marketing campaigns failing to generate business? How do you convince uncertain buyers that your product and services meet their needs and expectations? How do you persuade them that they are right to call on your services and right to trust you?

One of the most effective ways to persuade a potential customer is to show credible testimonials.

Why is this?

How often do you hear the following statements: “I’m not much of a car person”, or “I don’t know much about cars”. Now, put yourself in your customer’s shoes. What do you do when you need to buy a product you don’t know much about?  What is your initial reaction when you are searching for an expensive product or service? According to Google’s Think Auto data, 48% of people consult the internet for vehicle information, and 25% consult their family and friends for this information. This is because prospective clients want to mitigate as much risk as possible. When we are faced with a tremendous amount of vehicles to choose from, we all want to make the “right decision” and avoid making a purchasing mistake.

Loyal customers have a story to tell. Give someone who has already made a similar purchasing decision a chance to tell their story in front of the cameras and showcase what’s great about your dealership.

These testimonies will play a huge role in reassuring customers of their decision making throughout the buying process. That being said, not all customer testimonials are created equal. Unfortunately, many false recommendations circulate on the web, which makes it even more important to make sure your customer testimonials are credible and authentic.

Once you are ready to reap the benefits of a strong video testimonial, get on YouTube! This medium is greatly underutilized by Canadian car dealers. The potential to drive a lot more traffic and inexpensive pay-per-click rates are the two components that make YouTube a great tool for delivering video advertisements.

And guess what? Here at Strathcom Media, our automotive video production team will come right to your  dealership with the proper equipment to produce high-quality videos without disrupting your day-to-day operations. All you need to do is have your vehicles (and any featured customers) detailed, polished, and ready to film. We will edit your videos to your satisfaction, and then optimize them for search engines to help you get the most views possible.

Check out one of our testimonial videos below!

The Best Automotive Conferences to Attend in 2016

 

2016 Young Executive Society (YES) Conference – Vaughn, Ontario

March 29th

Held in the city of Vaughn, the Young Executive Society Conference is designed for the young, up-and-coming industry leaders that are seeking an opportunity for professional development and networking. This event takes place in the afternoon, starting off with lunch and ending with a workshop. Keynote speakers at this event include Ron Tite and Dave Fifield. Ron Tite is a branding and creativity expert, and Dave Fifield is an industry mentor currently with Wakefield Canada. If you are an automotive executive in the making, don’t miss out on this professional growth opportunity!

For more information, follow the link below:

https://www.aiacanada.com/event/2016-young-executive-society-yes-conference/#program_at_a_glance

 

NADA Convention & Expo – Las Vegas

March 31st – April 3rd

The National Automobile Dealers Association (NADA) convention is the largest convention for franchised new-vehicle dealers in the world. This event includes hundreds of exhibits, dozens of workshops, and an opportunity to network with executives from major manufacturers. The NADA convention also boasts a star-studded list of keynote speakers including: Jeff Foxworthy, Karl Rove, Howard Dean, Peyton Manning and more. But why let me explain it to you when you can see the event yourself through the eyes of canines?

For more information, follow the link below:

http://www.nadaconvention.org/nada2016/public/enter.aspx

 

AR Canada – Toronto

April 4th-5th

Auto Remarketing Canada is an excellent networking opportunity for everyone in the remarketing and used-vehicle industry. Not only has this event seen higher attendance each year for nearly 10 years, but it also brings together hundreds of dealers and exhibitors alike. Participants get to network with industry leaders, attend workshops, and meet with top automotive companies exhibiting their products and services; all while learning about upcoming trends and strategic ways to apply them. Speakers include professionals from all over the automotive industry, including our very own President, Duncan Cochrane.

If you are in the used-vehicle industry or the remarketing industry, this event should definitely be on your calendar!

For more information, follow the link below:

http://arcanada.autoremarketing.com/

 

Women & Automotive Conference – Toronto

April 6th

Between 2010 and 2015, the number of women in the North American automotive industry has been rising. In the last 5 years, the industry has seen four more women as CEO’s and 10 more women in executive officer positions.

The Women & Automotive conference is a platform for women to discuss current opportunities and challenges that women are facing in the industry. Speakers will discuss ways for auto companies to recruit and retain women, as well as ways to develop more education, leadership, networking, and growth opportunities for them. One speaker is our very own Trish Rowsell who will be discussing ways dealers can utilize their Google Analytics data to get the most out of their marketing dollars in slow economic times.

The event will not only discuss women in dealerships, but also the emerging opportunities in manufacturing, finance, banking, insurance and supplier segments in Canada.

For more information, follow the link below:

http://www.womenandautomotive.com/

 

DrivingSales Presidents Club – Miami

May 4th – 6th

This event was created for Owners, Dealers, General Managers and other executives that are looking to gain deeper, practical knowledge from their peers rather than opinion leaders from other industries. Industry executives will discuss new practices that they are implementing, as well as common problems that themselves and other dealers are facing and how they are solving them. Since the topics discussed are only related to the automotive industry, attendees can be certain that they will leave with a real plan, derived from real problems, solved by their real peers.

For more information, follow the link below:

http://drivingsalespresidentsclub.com/

 

DrivingSales Canadian Dealer Forum – Vancouver

June 20th-21st

Similar to the DrivingSales Executive Summit, but with a Canadian twist. This forum brings together industry leaders to collaborate with each other and inspire each other. It also includes insights from professionals outside the automotive industry to provide a thorough and broad perspective on how dealers can achieve measurable results. Some conferences want to be innovative and revolutionary, this conference is designed to be a practical forum for dealers to develop actionable plans.

For more information, follow the link below:

http://canadiandealerforum.drivingsales.com/

 

Google Think Auto – Toronto

September 8th

Google is arguably the largest, most successful company in the world. Google brings their influence and knowledge to the automotive industry at their annual Google Think Auto conference. At this conference, Google representatives share their data and forecasts from a strictly automotive perspective. If you are going to listen to anyone about what to expect in your industry, Google would definitely be the one to listen to.

The location and date for Google Think Auto 2016 has yet to be announced, but check back with Google’s largest Canadian automotive partner – Strathcom Media – and we will get you all the details!

For more information, follow the link below:

https://www.thinkwithgoogle.com/topics/automotive.html

 

TADA Auto Dealers Innovation Series

Ottawa – September 13th, Toronto – September 14th

Formerly the Canadian Digital Dealer Conference, the Auto Dealers Innovation Series has evolved to incorporate a broader variety of insights including sales, marketing, leadership and development. This range of perspectives will give you the knowledge to grow your business utilizing more than just one department. Like its American counterpart – NADA Convention & Expo – there are several inspiring keystone speakers including: Erin Elofson from Facebook Canada and former ‘Dragon’ Bruce Croxon!

For more information, follow the link below:

http://www.tada.ca/AutoDealers-Innovation-Series

 

DealerTalk

Toronto – September 20th, Montreal – September 28th, Calgary – October 6th

Put together by Free For All Marketing and Kijiji, the DealerTalk conference teaches dealers the latest trends and innovations in online sales and marketing. The first few conferences were held in Toronto and, due to the popularity, in 2015 it was expanded into Calgary. The conference includes keynote speakers and networking opportunities designed to teach dealers new ways to market their business and generate more leads.

If you are looking for ways to improve, upgrade, or revive your marketing strategy, DealerTalk is a must attend. The date and location has not yet been released for DealerTalk 2016, but check back with us here at Strathcom and we will keep you in the loop!

For more information, follow the links below:

http://dealertalk.ca/

 

DrivingSales Executive Summit – Las Vegas

October 23rd – 25th

The DrivingSales Executive Summit in Las Vegas is an event curated for those Dealers, General Managers and decision-makers who have grown weary of traditional conferences and exhibitions. The goal of this conference is to inspire innovation among the top leaders in the automotive industry by being dealer driven as opposed to vendor driven. With nine keynote speakers with backgrounds in everything from marketing to the Navy SEALs, you know you will leave with a well-rounded set of new strategies and insights.

For more information, follow the link below:

http://drivingsalesexecutivesummit.com/

 

Best Practices for Automotive – Detroit

October 16th – 18th

What better location to host an automotive conference than the place that started it all – Detroit, Michigan? Not only is the location ideal, but the guest list will include professionals in nearly all aspects of the automotive industry: decision-makers, business process owners, analysts, support teams, and super users. If you prefer a more interactive conference, come to the Best Practices for Automotive conference for fresh ideas and strategies that can help improve your business performance.

For more information, follow the link below:

http://www.best-practices-for-auto.com/autona 

For more information on automotive events and other updates, subscribe to our newsletter!

GM Launches Online Used Car Sales Program

Buying a vehicle is about to get easier.  General Motors announced this week they will be launching a new online sales program to purchase factory owned Chevrolet, Buick, GM or Cadillac online.  Catered to buyers who prefer to shop online, shoppers will be able to choose a vehicle and a participating GM dealer and use the Shop-Click-Drive feature to purchase the vehicle.

Continue reading “GM Launches Online Used Car Sales Program”

Getting Started: 5 Tips for Using Instagram At Your Dealership

Instagram-256

A few months back, Instagram hit 400 million users, making this mobile photo-sharing app officially larger than its rival Twitter. The growth in user-base isn’t slowing either, as it only took nine months for Instagram to achieve its last 100 million users.

If you are already leveraging social media platforms, you are more than likely using Facebook and maybe even Twitter. But you have ever thought to use Instagram to engage with your customers and develop brand awareness? Today, companies are increasingly turning to Instagram to engage consumers and boost their image.

SHOULD MY DEALERSHIP BE USING INSTAGRAM?

We have all heard the expression: A picture is worth a thousand words. The use of images is a great way to tell stories, and stories are much more effective in engaging people to generate an emotional response. Instagram is a great opportunity to differentiate yourself in the marketplace by expressing experiences that define your brand.

In this video below, you can see how the Instagram’s advertising tool (carousel ads) gives brands the ability to create a story using photos.

Needs some ideas on how to use Instagram to promote your brand? Here are some of the ways other brands are leveraging Instagram as an essential part of their marketing strategy

  • Show off your Inventory

Use Instagram to show a collection of your products. See how Chevrolet highlights their line up: https://www.instagram.com/chevrolet/

  • Demonstrate what your products can do

Use Instagram to increase demand by showing customers some highlights features of each model. Initiating an Instagram contest can work wonders in engaging your customers. For example, users can share photos of them in their car or using cool features.

If you would like to highlight your service department, show the impact of your work before and after.

  • Introduce your employees

Consumers are often daunted by the car buying experience. Performing a campaign highlighting the staff of your different departments within your dealership will help put a face to your brand and put consumers more at ease when they come for a visit.

  • Create anticipation

Share “teaser” photos to satisfy the consumer’s curiosity and to create anticipation for your new model launches. Remember to use popular and trending hashtags. This will make it easier for users to find your Instagram campaigns.

  • Highlight satisfied customers

Highlight a customer’s post-purchase satisfaction. Customers have a story to tell so give them a chance to tell their story in pictures and showcase what’s great about your car dealership. These images will play a huge role in reassuring customers of their decision making throughout the buying process.

Conclusion

Does managing an Instagram campaign still seem like a daunting task? Are you still unsure of where to start your campaign? Let Strathcom Media help you leverage this major social media outlet so you can better connect with your customers. Contact us today to find out more about our popular Instagram package.

Turn Even More Website Visitors into Leads

Advertisers love the ability to follow around potential customers with remarketing ads because it’s a great reminder to customers of their ever growing list of wants, as the advertiser patiently waits until your will power is at its lowest and for you to finally return and make your next purchase. You may even be running these images ads for your own dealership.

Today, this is how most people search for new vehicles.

Now, what if I told you that you could have this same stalking ability but get your business in front of audience that is actively shopping for your products a second time? No more passive approach to remarketing, patiently waiting until a user is ready to continue down the purchase path. You can skip the waiting and now entice previous website visitors when they’re actively on the hunt again. How can this be? Well…

Continue reading “Turn Even More Website Visitors into Leads”

Dynamic Remarketing 101

 Is it fair to expect to convert visitors on their first visit to a website? According to Hub Spot, approximately 96% of visitors that come to a website are not ready to buy….yet[i]. For the casual browser who is looking for more information, offering the visitor relevant information to keep them on your webpage for longer could mean the difference between a conversion and a bounce.

Today, this is how most people search for new vehicles.

That being said, we all know that a certain percentage of bounce  is inevitable for any website out there, particularly when we are dealing with an extremely competitive landscape such as automotive marketing.

Continue reading “Dynamic Remarketing 101”

8 Steps To Conversion Rate Optimization

CRO (Conversion Rate Optimization) is certainly one of the most popular acronym’s rolling around the interweb at the moment. More and more businesses are attempting to optimize their sites in order to extract more customers from their site visitors, however most website providers in the auto industry don’t seem to have hopped aboard the bandwagon.

Why?

How can Conversion Rate Optimization help your business?

Continue reading “8 Steps To Conversion Rate Optimization”

Changing The PPC Game with Google Customer Match

In the world of Google and PPC, there are currently only 4 ways you can target potential customers. These include:

  • Keyword searches
  • Past site Visitors
  • In-Market Audiences and;
  • Affinity Audiences

Recently, Google – in their infinite wisdom – decided to throw another targeting method into the mix and it is sure to float the proverbial boat of car dealers across the world.

Modern advertising involves targeting the individual.

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Nissan’s Selfie Friendly Vehicle

Say cheese! Soon you won’t need a smart phone to take a selfie with your vehicle.  Nissan has recently unveiled “Teatro for Dayz”, the first selfie-friendly vehicle.  Free of knobs and buttons, this car was designed to appeal to a younger generation.


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