April 4th wrapped up 2017’s Auto Remarketing Canada Conference at the Westin Harbor Castle in Toronto. This year brought hundreds of progressive dealers and vendors together to discuss new innovations and the future of the automotive industry.
Tag: automotive digital trends
eMarketer has released their Automotive StatPack for 2016. This statpack gives an overview of digital automotive trends in 4 categories:
- Industry Sales & Transactions
- Ad Spending
- Buyers & Consumer Behavior
- Consumer Attitudes Toward New Automotive Technology
Below is a quick summary of the report; even though it contains primarily U.S. data, there are still trends in ad spending for OEMs and Dealers, as well as changes in consumer behavior that are relevant to the Canadian market.