If you’re struggling for page views and leads on your site, it is time for you to revamp your SEO, and you can start with a SEO audit. Why you ask? Well, gone are the days when you could add a new post or page to your site and expect that people will come to read it. Right now, experts estimate that there are almost 60 million new blog posts alone published each month, that is 2 million a day! And this number doesn’t even include landing pages and other published online content. That is a big sea of content and because of this, standing out has become increasingly difficult online.
This is where SEO comes in. Search engine optimization has always been important. This is probably something you knew before you started reading this post. But what you might not know is what you can do to improve your site’s SEO. That’s why you need to dive right in and do an SEO audit of your site!
Spring has sprung! Well kind of. We do live in Canada. Spring is on its way and it’s time to store our winter dealership blog topics and get marketing for spring buyers! By now, we all know that blogging can help your website rank higher in search engines. A study by HubSpot found that businesses that blog have on average 55% more visitors, 97% more inbound links, and 434% more indexed pages than companies that don’t blog. Get started on your spring blogging with these 7 topics. I also added some highly searched keywords related to each topic to help your SEO rankings.
1. Where can I store my winter tires?
Suggest winter tire storage options & tips for your readers. Keywords:
Where to store my winter tires
Can I store my winter tires outside?
2. Spring clean your car or truck
Describe all that needs to be used in the detailing process and how it could be cheaper to get it done professionally. Keywords:
Automotive detailing equipment
Automotive detailing supplies
Spring clean your car
Car wash & cleaning
Wax, car vacuuming, & other features included with the service
3. Change your winter tires to summer tires
Describe how to change your winter tires to summer tires. Suggest your current service & sales. Keywords:
Change winter tires to summer
Summer tires vs. all season
Summer tires vs. winter
Summer tires vs. snow tires
5. Basic spring car care tips
Describe how one can get their vehicle ready for the spring. How to maintain it during the spring and summer months. Keywords:
Spring car care tips
Spring car care month
Spring car care package
Spring car care Canada
6. What should be included in a Summer Emergency Kit?
Describe what items someone should have in their emergency kit for summer road trips. Keywords:
Emergency car kit list
Emergency car kit contents
Automotive emergency kit
7. New spring and summer vehicle features
Talk about vehicle features that make summer driving more comfortable. Keywords:
Vehicles on your lot that come with sunroofs
Vehicles with climate control air conditioning
Vehicles with fridge cooler systems
Vehicles with storage options for spring and summer road trips
Vehicles that can fit bicycles in them for spring and summer bike trips
Any other features that your vehicles offer for the spring and summer months
Don’t forget to include all your geographic keywords (cities or towns you want to target) within the post to increase your chances of ranking in your service areas. Hopefully these 7 blog topics will get your mind running on other spring topics your customers may be looking for. Get brainstorming! Share your ideas below in the comments section. Check out our video on how to ensure your blog is SEO friendly. Get those search engines ranking your posts good and high! For more blog topics check out:
Having a blog on your car dealership’s website shows customers that you are an authority in your industry. By posting unique content you not only show customers that you know what you’re talking about, but you also show Google that your website is a valid authority.
That’s important, because getting in Google’s good books is the key to boosting your website’s placement in SERPs (search engine results pages). Stats compiled by Hubspot found that websites with a blog had 55% more visitors on average than sites without, 97% more inbound links, and 434% more indexed pages.
What does this mean for you?
More online visitors mean more leads, conversions and sales.
More inbound links boost your authority in search engines, helping your customers find you.
More indexed pages increase your website’s visibility in Google.
How Do I Get My Car Dealership Blog Started?
You can get your car dealership’s blog added right to your website domain with Strathcom Media’s Blog Package. By having your blog on your car dealership’s website domain, your main site will gain the benefit of the additional traffic brought in by your blog and rank better in Google. Want to know more? Contact us for more information on this new service.
Check out this video for key points to keep in mind that separate successful blogs that bring in valuable traffic and leads with blogs that flop from the get-go:
Post unique content:
Copy-pasting content from the web WILL NOT HELP. Keep it original. Why would Google rank a blog post that was already written somewhere else? It’s just logical that they are going to rank the original owner of duplicated content.
Always link to other pages on your site:
This encourages users to visit other areas of your website and reduces bounce rates.
Pictures speak a thousand… you know the rest.
Blog Posts with pictures are more likely to attract readers, especially when the photos are entertaining. Browse Google Images and save any image that pertains to your post. Add relevant keywords to your titles, including your city’s name. For example, if you have a photo of winter tires, a good title would be “[City Name] Winter Tire Sale.”
Remember to add SEO title and description tags:
WordPress defaults the SEO Title to the title of your blog post, but if there is extra room add some more key words. Your description only allows 156 characters including spaces, so try to use all the space provided. Be sure to mention your city name in the description to improve local traffic.
Share it out!
Don’t forget to share your blog post across all social media outlets including Twitter, Facebook, LinkedIn and Google+.
So why is it important to have a blog on your website?
Because it essentially shows your market that you are the industry leader in cars in your city! Be there for your customers and answer their questions.
Google loves fresh content. It shows that your site is always being updated and properly maintained. Google will consider ranking websites that have fresh content over websites with stagnant text.
When people like what they read, they share it or link to your posts. The more links you have pointing to your site, the better. Links act as references for your website; people are essentially recommending your site for others to read, which increases rankings.
Now that you have decided to start a blog, the easy part is over. Coming up with unique blog topics is the hard part. You want to keep an engaged audience by answering your customers’ questions, as people tend to Google by asking questions. For example, “Where is the closest Toyota dealership?” or “Is the Toyota Corolla better than a Honda Civic?” If you write blogs around searchers’ questions, you can increase your traffic, which then increases your rankings.
Here are some cool blog post ideas to get you started.
Should you lease or finance a new car?
Is it safe to fill out a credit application on a dealership website?
What are the top places for road trips around your city?
What happens when you get your car detailed?
How to winterize your car.
Comparison of vehicles. Always been a Honda lover?
Why not try Ford. Benefits of buying a used car over a new car.
What happens to a car once it’s traded in to a dealership?
How much money do I need to save for a down payment on a car?
Winter tires vs. all-season tires.
Top car add-ons people swear they can’t live without. (heated seats, satellite radio)
10 things to check before buying a used car.
How often should you get an oil change?
What are the top off-roading places around your city?
Review car features, review cars, review services. People are always searching for reviews.