Have you noticed how many companies have been talking about algorithms and personalization lately? Twitter recently announced that they are implementing an algorithm that – similar to Facebook – will personalize the content that users see. A few weeks later, Instagram made a similar announcement.
You may be wondering what personalization is and why so many large companies are doing it. If you are going to be in the Toronto area next week, you’re in luck! Our president, Duncan Cochrane, will be presenting at the Auto Remarketing Conference in Toronto for the second year in a row. He will be talking about Iteration and Personalization and what Strathcom is doing to provide personalization tools to dealers. With over 16 years of combined experience in sales, advertising and marketing, Duncan will show dealers how they can incorporate personalization into their website.
Not only is Strathcom attending the AR Conference for the second year in a row, but we will also be presenting at the first annual Women & Automotive conference in Toronto on April 6th. Given the current condition of the Canadian economy, our Director of Client Services, Trish Rowsell, will be discussing how dealerships can not only survive in lean economic times, but thrive in them. Trish has over 14 years of leadership experience in sales, promotions and marketing, so she has experience working in economic downturns and will teach dealers how they can make the most of their marketing dollars.
Strathcom Media is honored to have the opportunity to give these presentations, and we hope to see you there!