Why Should Ford Dealers Choose Strathcom Media? Because Strathcom is Built Ford Tough

Model TFor over a century, Ford has been a driving force in the automotive industry by continuously improving their vehicles and manufacturing process as well as revolutionizing the automotive industry as a whole. The evolution of Ford has continued this year with the implementation of its new digital program: Digital Dealer Direct (D3). This platform offers services like digital advertising, dealer websites, integrated lead management, social media/reputation management, dashboard and reporting, and digital consulting and support.

Strathcom Media also offers these services, and there is a reason that Ford reps have been advising our current Ford customers to stick with us: our service, our tools, and our transparency cannot be beat. An automotive pioneer such as Ford needs a digital marketing partner that is just as innovative, and that can ‘Go Further’.

Meaningful Partnerships

We are a Ford partner, meaning that we integrate with D3. If you are using D3’s services, we will not charge you for the services they provide you; which means you can have a beautiful, customizable, responsive website for a lower price.

We are also Google’s largest automotive vertical partner in Canada. This gives us unique insights and knowledge on online advertising, search engine optimization, and more. It also gives us the opportunity to attend and co-host Google events where we can share these insights with you.

Progressive Tools & Technologies

We have spent years researching websites to find out what users are and aren’t clicking to ensure that they get more out of your site, and you get more valuable leads. We have the data and we know how to use it to improve your users’ experience and improve your conversion rate.

mustangWe have also just recently invested over a million dollars to develop new tools and an all new platform to ensure that you are ahead of the technology curve. These tools include geo-fencing, personalization, silent salesman, bounce recovery and more; all of which help you serve specific information, to specific users, based on their specific behaviors.

Excellent Service

We are committed to giving you the best service possible. Each of our Online Marketing Managers is Google Certified, so you can rest assured that they know their stuff when it comes to your online advertising. We are dedicated to answering your questions, solving your problems, and doing so in a professional, timely manner. This is why we reach out to our clients monthly to keep them in the loop and ensure that they are not having any issues.

Strathcom also has a guaranteed up-time of 99.9%, and our content changes have a guaranteed turnaround time of 2-5 business days (depending on the item). Should you have an issue, we won’t give you the run around. In fact, our president makes his personal cell number available to all of our customers, so you never have to wait to get in touch with someone.

Complete Transparency

Here at Strathom, we like to lay out exactly where every dollar of your online advertising budget is going and how it is benefiting you; including how many leads were generated, and where those leads came from. We also hide nothing by providing you complete access into Google Analytics, AdWords, and our dashboard. Does your current provider do the same?

The same goes for content changes. A lot of providers will tell you that they do unlimited standard changes, but what does that include? For our premium clients, we handle all of the work necessary to make your site look just right for no extra cost. For our core clients, we charge an hourly rate of just $120 per hour, which means you can have a landing page, for example, created for a portion of the cost that some of our competitors charge.

If you are looking for an innovative, honest, knowledgeable provider that is going to build your digital platform to be Ford tough,  look no further than Strathcom Media Inc.

Why Strathcom is a “Smart Buy” for Toyota Dealers

In a competitive market with so many vendors trying to pull you this way and that way on a daily basis, we figured we should make your website provider decision easy. We’ve compiled the top 5 reasons why you, as a Toyota Dealer, should be working with Strathcom Media!Toyota-2016-Lineup

1. We Work Closely with Toyota Canada

So far this year, we’ve been honoured to host one day learning sessions for both the Prairie Sales Manager and Fixed Ops sessions. In these sessions we went over the latest data on what you need to succeed online and the top items you can start working on tomorrow to change your game.

“We invited Strathcom Media to present at our regional meeting and were very pleased with the results. Duncan and Trish worked very hard with us to prepare a strong, audience specific program. Duncan is an energetic and captivating presenter and our attendees enjoyed the session. They all had great takeaways to help grow their business.”

Mike Turner, Area Parts & Service Manager at the Prairie Regional Office

2. We Know Toyota

We’re not just talking about knowing the entire model lineup – which we do – we’re talking about the fact that we have over 5,000 pieces of new Toyota inventory flowing through our system on a daily basis. We work hand-in-hand with Reynolds and can set up exports to over 70 different portals of your choice in order to get more eyes on your inventory.

We also work with some of the largest Toyota dealerships in Western Canada. What does this mean for you? We essentially have access to various resources for strategies and marketing plans which help us work with you in order to help your dealership succeed.

3. Toyota Co-op

As Google Canada’s largest PPC provider in the automotive vertical, we are well versed in all of the latest changes to the Toyota co-op program for both new inventory and fixed ops. This enables us to not only execute your strategy online but in a way where you can get your money back straight from Toyota. Who wouldn’t want to spend this FREE money?

All of our PPC analysts are Google Certified and have experience writing ad copy that converts. They are also huge nerds, and why would this be important to you? Well, it means that they love stats and spend all day looking at data and various trends regarding the way people search so we can implement those strategies into our campaigns.

One of the many perks of being a partner with Google is that we get to host a number of events alongside their experts every year throughout markets across Canada. We’ve even been able to bring some of our Toyota VIPs to these exclusive events. Maybe next time it can be YOU joining us.

4. Aeroplan

As Toyota’s newest promotion, you should have Earn Aeroplan Miles messaging not only incorporated within your advertising, but on your website as well. We can help you to execute this on your website by creating a landing page and highlighting what the program is all about. Each month we will update the Aeroplan Miles Earned chart, like the one listed below.

Aeroplan

In order to get the most back in co-op dollars, we will also include the Aeroplan logo on all display ads and can include specific Aeroplan details on various models.

Aeroplan

5. Videos

In case you haven’t heard, YouTube is the 2nd largest search engine in Canada, right behind Google. What does this tell you? People want to watch the internet, not read it, so where better for them to go than straight to YouTube?

One way to take advantage of all of this traffic coming to YouTube is through Pre-Roll Advertising. The best part is, if people click ‘skip ad’, you don’t even have to pay for the impression. If you haven’t considered YouTube Advertising before, Duncan does a great job of explaining it in this video.

How does this benefit you as a Toyota dealer? Simple – conquesting. We can put together comparison videos highlighting why the Toyota Tacoma is better than the Chevy Silverado.  Shoppers are becoming less brand loyal and are more open to changing OEMs with their next purchase. In fact:

  • 87% of people consider multiple brands while shopping
  • 71% of people switched brands with a new purchase

This gives you a great opportunity to highlight why shoppers should be switching over to Toyota.

If you’re interested in implementing some of these strategies but aren’t sure where to start, give us a call at 780-433-8844, we’re here to help!

The Best Automotive Conferences to Attend in 2016

 

2016 Young Executive Society (YES) Conference – Vaughn, Ontario

March 29th

Held in the city of Vaughn, the Young Executive Society Conference is designed for the young, up-and-coming industry leaders that are seeking an opportunity for professional development and networking. This event takes place in the afternoon, starting off with lunch and ending with a workshop. Keynote speakers at this event include Ron Tite and Dave Fifield. Ron Tite is a branding and creativity expert, and Dave Fifield is an industry mentor currently with Wakefield Canada. If you are an automotive executive in the making, don’t miss out on this professional growth opportunity!

For more information, follow the link below:

https://www.aiacanada.com/event/2016-young-executive-society-yes-conference/#program_at_a_glance

 

NADA Convention & Expo – Las Vegas

March 31st – April 3rd

The National Automobile Dealers Association (NADA) convention is the largest convention for franchised new-vehicle dealers in the world. This event includes hundreds of exhibits, dozens of workshops, and an opportunity to network with executives from major manufacturers. The NADA convention also boasts a star-studded list of keynote speakers including: Jeff Foxworthy, Karl Rove, Howard Dean, Peyton Manning and more. But why let me explain it to you when you can see the event yourself through the eyes of canines?

For more information, follow the link below:

http://www.nadaconvention.org/nada2016/public/enter.aspx

 

AR Canada – Toronto

April 4th-5th

Auto Remarketing Canada is an excellent networking opportunity for everyone in the remarketing and used-vehicle industry. Not only has this event seen higher attendance each year for nearly 10 years, but it also brings together hundreds of dealers and exhibitors alike. Participants get to network with industry leaders, attend workshops, and meet with top automotive companies exhibiting their products and services; all while learning about upcoming trends and strategic ways to apply them. Speakers include professionals from all over the automotive industry, including our very own President, Duncan Cochrane.

If you are in the used-vehicle industry or the remarketing industry, this event should definitely be on your calendar!

For more information, follow the link below:

http://arcanada.autoremarketing.com/

 

Women & Automotive Conference – Toronto

April 6th

Between 2010 and 2015, the number of women in the North American automotive industry has been rising. In the last 5 years, the industry has seen four more women as CEO’s and 10 more women in executive officer positions.

The Women & Automotive conference is a platform for women to discuss current opportunities and challenges that women are facing in the industry. Speakers will discuss ways for auto companies to recruit and retain women, as well as ways to develop more education, leadership, networking, and growth opportunities for them. One speaker is our very own Trish Rowsell who will be discussing ways dealers can utilize their Google Analytics data to get the most out of their marketing dollars in slow economic times.

The event will not only discuss women in dealerships, but also the emerging opportunities in manufacturing, finance, banking, insurance and supplier segments in Canada.

For more information, follow the link below:

http://www.womenandautomotive.com/

 

DrivingSales Presidents Club – Miami

May 4th – 6th

This event was created for Owners, Dealers, General Managers and other executives that are looking to gain deeper, practical knowledge from their peers rather than opinion leaders from other industries. Industry executives will discuss new practices that they are implementing, as well as common problems that themselves and other dealers are facing and how they are solving them. Since the topics discussed are only related to the automotive industry, attendees can be certain that they will leave with a real plan, derived from real problems, solved by their real peers.

For more information, follow the link below:

http://drivingsalespresidentsclub.com/

 

DrivingSales Canadian Dealer Forum – Vancouver

June 20th-21st

Similar to the DrivingSales Executive Summit, but with a Canadian twist. This forum brings together industry leaders to collaborate with each other and inspire each other. It also includes insights from professionals outside the automotive industry to provide a thorough and broad perspective on how dealers can achieve measurable results. Some conferences want to be innovative and revolutionary, this conference is designed to be a practical forum for dealers to develop actionable plans.

For more information, follow the link below:

http://canadiandealerforum.drivingsales.com/

 

Google Think Auto – Toronto

September 8th

Google is arguably the largest, most successful company in the world. Google brings their influence and knowledge to the automotive industry at their annual Google Think Auto conference. At this conference, Google representatives share their data and forecasts from a strictly automotive perspective. If you are going to listen to anyone about what to expect in your industry, Google would definitely be the one to listen to.

The location and date for Google Think Auto 2016 has yet to be announced, but check back with Google’s largest Canadian automotive partner – Strathcom Media – and we will get you all the details!

For more information, follow the link below:

https://www.thinkwithgoogle.com/topics/automotive.html

 

TADA Auto Dealers Innovation Series

Ottawa – September 13th, Toronto – September 14th

Formerly the Canadian Digital Dealer Conference, the Auto Dealers Innovation Series has evolved to incorporate a broader variety of insights including sales, marketing, leadership and development. This range of perspectives will give you the knowledge to grow your business utilizing more than just one department. Like its American counterpart – NADA Convention & Expo – there are several inspiring keystone speakers including: Erin Elofson from Facebook Canada and former ‘Dragon’ Bruce Croxon!

For more information, follow the link below:

http://www.tada.ca/AutoDealers-Innovation-Series

 

DealerTalk

Toronto – September 20th, Montreal – September 28th, Calgary – October 6th

Put together by Free For All Marketing and Kijiji, the DealerTalk conference teaches dealers the latest trends and innovations in online sales and marketing. The first few conferences were held in Toronto and, due to the popularity, in 2015 it was expanded into Calgary. The conference includes keynote speakers and networking opportunities designed to teach dealers new ways to market their business and generate more leads.

If you are looking for ways to improve, upgrade, or revive your marketing strategy, DealerTalk is a must attend. The date and location has not yet been released for DealerTalk 2016, but check back with us here at Strathcom and we will keep you in the loop!

For more information, follow the links below:

http://dealertalk.ca/

 

DrivingSales Executive Summit – Las Vegas

October 23rd – 25th

The DrivingSales Executive Summit in Las Vegas is an event curated for those Dealers, General Managers and decision-makers who have grown weary of traditional conferences and exhibitions. The goal of this conference is to inspire innovation among the top leaders in the automotive industry by being dealer driven as opposed to vendor driven. With nine keynote speakers with backgrounds in everything from marketing to the Navy SEALs, you know you will leave with a well-rounded set of new strategies and insights.

For more information, follow the link below:

http://drivingsalesexecutivesummit.com/

 

Best Practices for Automotive – Detroit

October 16th – 18th

What better location to host an automotive conference than the place that started it all – Detroit, Michigan? Not only is the location ideal, but the guest list will include professionals in nearly all aspects of the automotive industry: decision-makers, business process owners, analysts, support teams, and super users. If you prefer a more interactive conference, come to the Best Practices for Automotive conference for fresh ideas and strategies that can help improve your business performance.

For more information, follow the link below:

http://www.best-practices-for-auto.com/autona 

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