April 4th wrapped up 2017’s Auto Remarketing Canada Conference at the Westin Harbor Castle in Toronto. This year brought hundreds of progressive dealers and vendors together to discuss new innovations and the future of the automotive industry.
Tag: AR Canada
We are excited to announce that AR Canada has included Strathcom Media in their Power 200 list for 2016! We are honoured to be included with companies like Google, Honda Canada, BMO, Reynolds and Reynolds Canada, and many other businesses from various parts of the industry. This list recognizes “the major players in the used-car and remarketing worlds” and includes “the industry’s heavy hitters” in nearly every aspect of the used-car and remarketing business. You can read the full article for yourself here!
Have you noticed how many companies have been talking about algorithms and personalization lately? Twitter recently announced that they are implementing an algorithm that – similar to Facebook – will personalize the content that users see. A few weeks later, Instagram made a similar announcement.
You may be wondering what personalization is and why so many large companies are doing it. If you are going to be in the Toronto area next week, you’re in luck! Our president, Duncan Cochrane, will be presenting at the Auto Remarketing Conference in Toronto for the second year in a row. He will be talking about Iteration and Personalization and what Strathcom is doing to provide personalization tools to dealers. With over 16 years of combined experience in sales, advertising and marketing, Duncan will show dealers how they can incorporate personalization into their website.
Not only is Strathcom attending the AR Conference for the second year in a row, but we will also be presenting at the first annual Women & Automotive conference in Toronto on April 6th. Given the current condition of the Canadian economy, our Director of Client Services, Trish Rowsell, will be discussing how dealerships can not only survive in lean economic times, but thrive in them. Trish has over 14 years of leadership experience in sales, promotions and marketing, so she has experience working in economic downturns and will teach dealers how they can make the most of their marketing dollars.
Strathcom Media is honored to have the opportunity to give these presentations, and we hope to see you there!
There’s a growing tradition in Toronto: Once April rolls along, the hockey season ends abruptly and the automotive conferences begins in full force. (It’s okay Leafs fans, you could live in Edmonton like us, where the first signs of snow mean the Oilers are already thinking about the June draft.)
Coming up in just a few months are two such conferences in Ontario’s capital that Strathcom Media cannot endorse enough. They are chances to listen to some of the industry’s top thought leaders, network with your peers, and get all of your questions answered to prepare you for the year ahead. Continue reading “2 Upcoming Automotive Conferences You Won’t Want to Miss: AR Canada & Dealer Talk 2015”
In case you missed it, Strathcom Media President Duncan Cochrane had another article published in the November–December 2014 issue of Auto Remarketing Canada: “Looking Ahead To 2015: Who’s Got The Keys To Your Digital Dealership?” In this piece, Duncan shares the importance of owning your website data; are you handing away the keys to your digital dealership to a third-party provider? Who knows what else you may be relinquishing in turn.