The Google Click to Text Beta: What It Can Do For You

We all know the importance of mobile advertising strategies to generate phone calls to your business, but how about getting customers to text you as well?  Similar to the click to call ad buttons, Google is testing the ability for customers to send an SMS to your business. With a simple tap of the icon, Google will launch the customer’s primary texting app, with a prefilled message containing your business’ information, and a message you can control.

Google's click-to-text feature gives your customers a whole new way to communicate!

Continue reading “The Google Click to Text Beta: What It Can Do For You”

The Top 10 Youtube Ads of 2015

Google has spoken and revealed to us its YouTube Ads Leaderboard list, ranking the most-viewed commercials posted in 2015, and really, these ads are must-watches, so let’s check them out together!

Mobile-game developer Supercell reigns supreme, with two spots on the list: Boom Beach and Clash of Clans both place in the top four videos. The Clash of Clans video, taking the number one spot, ran on the Super Bowl and starred a vengeful Liam Neeson as AngryNeeson52.

But it’s not just videogames and mindlessness that made its way into the list; the Ad Council’s “Love Has No Labels” and Always’ “Like a Girl” campaign placed too, offering more socially-relevant, emotional messages. And do you like social experiments? Because a fascinating one about domestic violence made the list too.

Strathcom also really liked the number two showing: Hyundai’s “Message to Space”, where an astronaut’s daughter sends a message to her father in space. A dozen Hyundais drive across sand to form a message she wrote that’s actually visible from space. See it for yourself below with the rest of the top 10 videos!

The head of Global Advertiser Marketing at YouTube, Kate Stanford, offered some insight for marketers, emphasizing how mobile video is becoming bigger than desktop video, and that video placement can help tremendously with customer engagement and making a sale. Anyways, let’s check out the videos!

10. Budweiser: “Lost Dog”

https://www.youtube.com/watch?feature=player_embedded&v=xAsjRRMMg_Q

9. Fanpage.it: “Slap Her”

8. Samsung: Galaxy S6 and S6 Edge Official Intro

https://www.youtube.com/watch?feature=player_embedded&v=CnYtWWDor2s

7. Durex: #Connect

6. Always: #LikeAGirl – Unstoppable

5. Adidas: Unfollow feat. Leo Messi

4. Boom Beach: Speech

3. The Ad Council: Love has no Labels

2. Hyundai: A Message to Space

1. Clash of Clans: Revenge

Stay Ahead of the Curve with These 2 New Google Marketing Strategies

Prior to heading off on vacation—and in between rolling his Rs and hitting the fake ‘n bake—our il presidente contributed an article to Auto Remarketing Canada. In it Duncan Cochrane outlined the two newest Google advertising methods you can use to funnel clicks and conversions to your website. Continue reading “Stay Ahead of the Curve with These 2 New Google Marketing Strategies”