A Modest Request…

child dressed up as retro business man

In the wonderful world of web, we as consumers are exposed to subliminal messages and overbearing marketing lists that have become second nature. And while automotive dealers have a plethora of knowledge, having seen the industry progress firsthand, some of the marketing ploys they ask for get lost in translation due to the stimulus-overload we are already in the midst of. Simply put, there are too many features available on websites, and everytime we add a new feature something gets lost in the shuffle. We, as designers, are often tasked with creating carousel slides to catch the eye while there are better tools available. If you read my last blog, about trusting your designer, then you’ll remember that sharing your vision and goals is an important part of the process — but letting us help guide you with our professional knowledge is just as important. After all the main goal is to improve the communication from Dealership to Marketing Manager to Designer, culminating in getting the message through to the customer loud and clear. And as a former dealership employee, marketing manager, designer, and customer, I can tell you with all honesty that these lanes of communication could be improved. Continue reading “A Modest Request…”

Trust Me, I’m an Expert!

Closeup side view of group of late 20's multi ethnic team of web designers working on a project. They are divided into small groups, some working on a computer and some testing mobile platforms on digital tablets and smartphones.

 

Web Designer (noun)

a person who plans, designs, creates, and often maintains websites.

By definition, the title of web designer seems simple. Someone who makes and maintains websites. However, it seems like even the most expert of designers spend much of their time trying to predict what a client wants instead of creating beautiful pieces of art. What caused this? Continue reading “Trust Me, I’m an Expert!”

Hey, You! Click That CTA Button!

Happy senior man using computer at home, smiling at camera...

In our digital world, website users are often assaulted by an array of visual cues on a daily basis. They may have hurdles like chat pop-ups and video pops-ups just to  find what they were looking for in the first place.

Often, we spend so much time creating purposeful content and design elements to guide our users, that we may forget to discuss one of the most important elements  — the Call To Action (or CTA). Depending on your goal, you want to ensure that your users are prompted to complete the actions you’ve created on landing pages; you know, the actions that lead to conversions. Continue reading “Hey, You! Click That CTA Button!”

3 Things That Our Favourite Dealerships Do

3 things that our favourite dealerships do

“In a dark place we find ourselves, and a little more knowledge lights our way.”

You probably expected me to start off with the most popular Yoda quote, “Do or do not; there is no try” — but that’s not always true. We have plenty of dealers who try very hard to ‘do internet.’ But we also know that many of our contacts at dealerships work with a team full of people who all have different goals at stake, and are all asking for a variety of changes to their websites that they think will help accomplish those goals. By the time those ideas get back to the web team (content strategists and web designers), we’re often missing a few of the pieces of the puzzle. Don’t get us wrong — we’ll still do whatever we can to help, but it’s a lot easier to do that with a little extra information. Continue reading “3 Things That Our Favourite Dealerships Do”

What are the Ideal Sizes for My Image Sliders?

The Strathcom website platform uses multiple aspect ratios for image sliders, which offers flexibility within different responsive views. To make updating your site even easier, we’ve collected the recommended image sizes for our most popular slider ratios. So what are the ideal sizes for image sliders?

What are the ideal sizes for image sliders

The 4 Strathcom Image Slider Aspect Ratios

4:3 – “The Mobile Slider”

For the most part, the 4:3 ratio is garnered for mobile-specific views. This allows your image to be properly sized to the device in both content layout and file sizes for fast loading speeds. We suggest using images at 500×375 pixels.

16:9 – “Tablet and Mobile Views”

Use this aspect ratio for your sliders if you want to use the same image across mobile and tablet devices but want to ensure your pages load quickly. We suggest using images at 960×540 pixels.

68:7 – “Banner View”

This aspect ratio is great for desktop views. Its small form-factor allows for easy placement anywhere on your page without distracting users from your overall website content. We suggest using images at 1800×185 pixels.

21:9 – “Multi-Purpose For All Devices”

The 21:9 ratio option is the most versatile and popular. It can be used for designs on any device or responsive view, from mobile to large desktop screens. We suggest using images at 2100×900 pixels.

Now that you’re armed with knowledge about what are the ideal sizes for image sliders and you’re ready to start up a new PhotoShop document, remember with great power comes great responsibility. Don’t forget to optimize your images; we’ve got a few quick tips to ensure you aren’t slowing down your page load speeds with your amazing promotion slide.

4 Ways to Make Your Mobile Site Better, According to Google Best Practices

In the latest article from  Google Best Practices, Google gave 4 Tips for a Frictionless Mobile Experience. Not all of their tips necessarily apply to the automotive industry, but these are 4 simple ways to make your mobile site better.

Woman using tablet at night, visiting a mobile site

Make it Responsive

Continue reading “4 Ways to Make Your Mobile Site Better, According to Google Best Practices”

Mobile Site Speed Matters. Are you up to speed?

Consumers and search engines have a certain level of expectation for mobile site speed and performance. If your site has problems that go unchecked, it can have a big impact. We have all visited a mobile site that has taken too long to load, got impatient, and left. Continue reading “Mobile Site Speed Matters. Are you up to speed?”

CMS Update: Silent Salesman’s New Style

technology updates with a laptop computer.

Here at Strathcom, we are constantly working on new features and new ways to provide the best experience for our clients. Here are just a few things that we updated in the last week: Continue reading “CMS Update: Silent Salesman’s New Style”

Online Presence: why it is vital in today’s car buying process

typing on a laptop

As consumers, we have more information at our fingertips than ever before. It’s no doubt that the research process during the car buying experience has changed dramatically. According to studies by Google, “consumers in their early research moment, such as which car-is-best or is-it-right for me moments, are signaling intent to visit a dealership within a week”. A visit to your website is ideally followed by a visit to the dealership. So, for automotive retailers, having a strong digital presence is crucial.

According to Google, the car buyers’ thought process looks a little something like this:

  • Which car is best?
  • Is it right for me?
  • Can I afford it?
  • Where should I buy it?
  • Am I getting a deal?
Which car is best?

One of the most impactful mediums for consumers looking to make a vehicle purchase is video. In fact, when buying a car, 69% are influenced by video opposed to other mediums such as TV, newspapers or magazines. When using the search network, the most common searched terms are “[brand/make] + reviews”, “[brand/make] + specs” and “best luxury cars”. 

Is it right for me?

After consumers have narrowed down their search, they begin their hunt to find out if the vehicle is right for their lifestyle and needs. This is where the consumers discover features/options and the interior/exterior aesthetic. This is mainly a visual process, and a majority of time is spent looking at photos. The photo searches of “[brand/make]” is up 37%  and 80% of these searches are now happening on mobile.

Can I afford it? Where should I buy it? Am I getting a deal?

After the first two questions have been answered, the consumer generally begins searching for a dealership. This is where the individual dealer’s web presence will become a factor. Dealers need to make sure that they are showcasing OEM incentives, internal promotions, as well as leasing/financing information. But most importantly, prices need to be shown because that is what the customer is ultimately looking for. Dealers should also make sure that their site provides a positive user experience; something as simple as having an unresponsive webpage can impact whether or not a user decides to visit the dealership.

Dealers also need to utilize tools such as Google+ reviews, automotive forums, Unhaggle, and other mediums that customers use to help them make their decision.car salesman congratulates a family for buying car

Despite the evolving methods of how consumers access information, the end of the process always ends at the dealership. As consumers come into dealerships equipped with their researched knowledge, they expect sales staff to also be product-experts. In order for manufacturers and dealers to fully understand the decision making avenues of the buyer, they must understand the small “micro-transactions” involved throughout the entire procedure. Having a strong digital presence in each of the avenues will always set a dealer ahead of the competition.

To find out more about how to improve your online presence and get more leads, give us a call today or subscribe to our newsletter!

A Look Back at a Successful Year

2016 was a very successful year for Strathcom Media.

We strengthened partnerships, made new partnerships, and even developed and launched a brand new WordPress website platform.

New Website Platform

Last year we had a dream. A dream that resulted in us investing over a million dollars into developing a brand new website platform that was jam packed with new tools for dealers.

Less than a year later, we began moving our dealers onto our all new WordPress platform with technologies like Personalization, Geo-Fencing, Notepad, Silent Salesman and more. This new platform is faster, more secure, and more user friendly so dealers can spend less time making changes to their site and more time selling cars.

New Opportunities with Google

We spent a lot more time with Google in 2016, and even achieved Premier Google Partner status!

In addition to Google breakfasts and hangouts in Vancouver and Toronto, we also held our very first Google event in our hometown of Edmonton, Alberta in June. We also held a contest in September to bring 6 lucky winners to Google’s newest & coolest office in Waterloo, Ontario!

New Partnerships

In 2016 we became a Provider for the Mercedes-Benz Canada Dealer Website Program, and a Preferred Website Vendor for the Kia Dealer Website Certification Program.

We also became a Facebook Marketing Partner and recently hosted our very first Facebook webinar for FCA dealers!

New Conferences

In addition to speaking at conferences like AR Canada and DSES, we also had the opportunity to speak at the first annual Women & Automotive conference in Toronto. We also attended several events including Western Canadian Dealer Summit and ThinkAuto.

We were also included in AR Canada’s Power 200 List for 2016!

New Office

And finally, last month we packed up and moved just up the road into our new office. A new location means a new atmosphere, and a new atmosphere means fresh ideas for the new year.

Thank you to all of our customers for their support, and we look forward to what 2017 has to bring!

Google’s Top 5 Principles from Think Auto

Back in the fall, we attended Google Think Auto and gave you our key takeaways. Now Google has given us their top 5 principles from their 2016 Think Auto research!

Google talked to 5,000 Canadian car buyers while they were in the “thinking”, “researching”, and “buying” stages and found out how Canadians shop for cars and how dealers can reach them in the key moments of their buying journey. We have summarized the results of their research and what these results mean for Canadian car dealers.

customer buying stages

Continue reading “Google’s Top 5 Principles from Think Auto”

Strathcom Media has been Chosen for the Kia Dealer Website Certification Program!


Kia Optima

All of us at Strathcom Media are extremely excited to be named a Preferred Website Vendor for the Kia Dealer Website Certification Program! Kia had great success in 2015/16 with the program and wants to work with only the best moving into 2016/17 to take the program to the next level.

How can a preferred partner help you with the Kia DWCP?

  • Preferred pricing on website products. Who doesn’t love a deal?  With three different website service levels you can select the product that meets your dealership’s needs.
  • We know what Kia is looking for and will ensure you get and maintain a high certification score.
  • Best in class insights and performance.

More specifically, how can Strathcom Media help you?

  • 19 years of experience and the Canadian automotive industry is all we do. We speak at every major automotive event, we train manufacturers, and we work with some of the largest automotive groups in the country. We have the expertise to help you succeed.
  • We are a Google Premier Partner and a Facebook Preferred Partner. This means we can provide you with a best-in-class online advertising solution.
  • World class website platform. Does your website have technology like Personalization, Geo-Fencing, Notepad, Silent Salesman, Inventory Management, Data Syndication and Dynamic Incentive tools? Ours do.

If you are looking for different results moving into 2017 give us a shout and let us show you what we can do differently.

Why Honda Dealers Should Choose Strathcom Media

So, you have decided to have work done on your website or online marketing. But who should you leave in charge? Many dealers figure they’re going to wind up with the same end result no matter the provider. Wrong! Value is what counts, and we are proud to offer just that to our Honda and Acura dealers across Canada2017 Honda Accord Sedan

If you are unaware, we have been working with Honda and Acura Canada for the past 7 years on the Power Honda and CUV program and sending your certified used inventory to a number of different portals.

Our expertise in website design, online advertising, dealer tools, inventory management and much more makes us confident we can help you improve the results you are getting online. Why are we so confident we can help Honda dealers? It’s simple, we have proven ourselves to be a valued partner to Honda and a number of Honda dealers for over 17 years.

Here are a number of other benefits that Strathcom can offer you as a Honda or Acura dealer

Honda CivicStrathcom Media works with Honda to build websites that meet your brand guidelines, making it a smooth experience to develop a website that stands out and converts. You can also increase your online exposure through Strathcom as we can send your inventory to over 70 automotive and media portals across Canada.

Strathcom offers DMS automation and we are a Reynolds and Reynolds certified provider. If that doesn’t sound familiar, this means we can take the information from your DMS and drop it right into the back end of our easy loader market platform where you can adjust pictures, pricing and descriptions very easily.

If you are contemplating entering the online advertising world, or you’re not sure if your money is going to the right place, we can offer you a free online advertising review and we can develop a tailored strategy for your area. We would be happy to audit your campaign and let you know what’s working well and the opportunities available to you to improve your results.

Give us shout, we would be happy to sit down with you and answer any questions you might have!

Website Personalization

personalized starbucks cups

As a millennial, I can admit that I come from a generation of people that like to feel recognized. Afterall, we are the Netflix-watching, Starbucks-drinking, everyone-is-special generation. If you don’t believe me, here are some stats:

  • According to a study by Janrain, 74% of people get frustrated when websites have content, offers, or ads that have nothing to do with their interests.
  • 62% of people under 34 years old are willing to share their location for more relevant content.
  • 40% of consumers will buy more from a retailer that personalizes the shopping experience across all channels.

You might be thinking that these are just a bunch of random percentages and that just because millennials generally shop this way, doesn’t mean you necessarily have to sell this way.

homer

But consider your own experience. Don’t you like being able to have your own, separate Netflix account so you don’t have to dig through the programs your spouse, friends, or your kids watch? Don’t you appreciate it when Amazon shows you the products they know you will be interested in? I don’t know about you, but I appreciate it when companies make things easier for me.

At Strathcom, we know that personalized content is something your potential customers want. This is why we developed our website personalization tool. This tool keeps track of the pages your visitors look at so next time they visit your site they are shown content relevant to their needs.

With our website personalization tool, you are able to customize the image, the video, the messaging, and the calls-to-action based on the inventory viewed by each individual user. If they are a student looking at vehicles that are at a lower price point, you can change the image or video to a small car and the messaging to “check out our vehicles under $10,000”, for example. Or if they are a lawyer looking at more high-end, luxury models, you can change the image to a video slider that showcases luxury details. Since these visitors likely aren’t as interested in special offers as they are in showing up their neighbours, you can change the messaging to “only 2 left in stock” to utilize their fear of missing out.

This is just one of the ways we can personalize your site. For more information on our other tools such as Notepad, Geo-Fencing, and Silent Salesman, drop us a line at info@strathcom.com  or subscribe to our newsletter!

Hurry and Read This Blog Post – It Won’t Be Available Much Longer!

Act Now! This Won't Last Long!

We all know that companies use these tactics to try to get us to act on a sale, and we do! We all know that 99¢ is really $1.00, but it works! Our brain tells us we need to act before it’s too late. Marketers are using our own instincts against us, and there is nothing we can do about it!

reptilian brainIt all has to do with the Reptilian brain, millions of years of evolution, and a time when not getting that meal when the opportunity arose could mean death. It’s not that dire anymore, but we still have the faculties that cause us to make decisions based on urgency and abundance. I could talk about this for hours, but instead I’ll refer you to influence: The Psychology of Persuasion by Robert Cialdini and Neuromarketing by Patrick Renvoise, two great books that teach you how to use those faculties to your advantage.

One way Strathcom has incorporated this into our new website platform is a tool we call Silent Salesman.

When a user goes to the VDP (Vehicle Detail Page) of a vehicle they are interested in, they will still be met with the standard photos, description, pricing etc., but now they will also see how many people have viewed that vehicle and how many inquiries have been made on that vehicle. The more interest that is shown in that car, the more the user is going to want it. The more inquires the user sees for that car, the more it will trigger the reptilian brain to act in fear of missing out. It seems like a small feature, but it has tons of power.

silent salesman image

This is just one tool that Strathcom can add to your toolbox to sell more cars. If you’d like to know how you can enable the Silent Salesman tool on your website, drop us a line at info@strathcom.com. Sell more cars before the customer ever walks into your dealership!

Geo-Fencing vs Geo-targeting

geo-conquestingThe terms Geo-Fencing and Geo-targeting, are increasingly being used, but are not clearly being explained and differentiated. We decided to shed some light on these two similar, but distinct terms.

Definition of Website Geo-Fencing
Geo-Fencing is essentially a virtual perimeter that you can draw around any location on a map to deliver dynamic content to visitors – it is a form of website personalization.

Great! So, Geo-Fencing = personalization. So, what does this mean for dealers? This means that dealerships can generate personalized content in real time based on where their visitors’ IP addresses are registered. Since we know where your visitors are physically located, we can leverage this information to provide visitors with personalized videos, photos, text, and calls-to-action that are relevant to them. This will ultimately provide your buyers much more value from their visit.

Continue reading “Geo-Fencing vs Geo-targeting”

5 Ways to Improve Your Google Ranking

seoEveryone wants to have that number one spot on the Google Organic Search Results page.  Here are 5 simple things that can help to improve how you rank on Google:

1. Create useful, relevant content

Quality content created specifically for your intended users will not only help with user engagement, but will improve your site’s authority and relevance, which will increase your rank on the Google Search Results page. It’s also important to update your content regularly.  Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Be sure not to use duplicate content throughout your website, though; this could harm your ranking.

2. Have a blazing fast website

Page speed is an important factor on how you will rank on Google. A slow page speed means that search engines crawl fewer pages using their allocated crawl budgets, which negatively effects your indexation. Page speed is also important for user experience. Pages with a longer load time tend to have higher bounce rates, and lower conversions.

Not sure what your page speed is? Google has a great tool to test it!

3. Make sure your website is responsive and optimized for mobile users

Responsive sites are designed to provide optimal viewing and easy navigation on any device or screen size. This makes it great for users viewing the site on a mobile device. Even though you may have a separate mobile site, Google has started to punish sites that are not responsive or mobile friendly, causing them to rank lower in the search results pages.

4. Make sure all of your citations are correct and up-to-date

Citations are online references to your business name, address and phone number (NAP). Some examples of citations are your Google+ Page or YellowPages. Google uses these citations when evaluating the authority of your business website, and is a key component in Google’s ranking algorithm.

Citations from well-established portals will help increase the relevancy of your business.  Make sure your address, website url, phone number and business name are consistent across each website.

5. Blog!

Blogging is a great way to help boost your ranking on Google. Google crawls blog content more frequently than your web page content because blogs are constantly being updated.  A blog page is essentially another web page and every web page is another opportunity to rank in the search results page.

Blogs can also help you become a local source of knowledge and with lots of great keywords written into the content you can rank for many different topics related to your brand and dealership.

If you have any other questions on how to improve your organic ranking on Google, please do not hesitate to reach out to a member of our team or subscribe to our newsletter!

Notepad

Head on over to your site and take a look around. Have you ever wondered how your site traffic finds what they’re looking for? Today it is all about efficiency: how quickly something can be done, with as little pain as possible. (Hello, Keyless Go!) But wait – what about customer service? Isn’t buying a car supposed to be a memorable experience with the best team of people helping you out every step of the way?

Coffee cup and notepad with pen on wooden tableAs you are probably aware, the journey to purchasing a vehicle starts way before the customer walks through the door. How is your dealership supposed to make that first impression and keep their interest? Why not start with your website?

Introducing Notepad! Strathcom has recently created a whole new level of options to help your dealership hold the attention of the valuable traffic coming to your website. The Notepad feature combines the best of both worlds, creating efficient customer service.

Add Notepad into your site, and users will be greeted with a small tracker that automatically tracks which vehicles they are looking at. Why do we say this is the best of both worlds? Because we do the work for the user! With no login necessary, your potential customers aren’t distracted from their main focus – your inventory! From there, your site will keep track of which cars the user has shown interest in; plus it gives them notifications of price changes! And finally, next time the user heads back to your site, Notepad will be there to remind them of the units they looked at last time so they don’t have to start at square 1. If the car has been sold since the last time they visited your site, Notepad will automatically remove it.  It’s quick, easy, and ever-so-painless!

Notepad is just one of many great tools that Strathcom is now offering. So sit back and let us take care of the heavy lifting!

For more information on Notepad and our other website personalization tools, give us a call today or subscribe to our newsletter.

image128

7 FREE Google Tools to Start Taking Advantage Of

website performance

Did you know that Google has several FREE tools that they have made available to all users to see how they are performing online?  Here are 7 of the best to help you be more effective online:

  1. Google Analytics: Probably one of the most powerful Google tools that you can use, and if you don’t have it on your website, you should. You can learn so much about your customers as well as track the success of your website.
    https://analytics.google.com/
  2. Structured Data Tool: This is Google’s tool for validating schema.org, microformats and other structured data. It handles HTML, marked up with microdata, RDFa, RDFA light and JSON-LD, by direct input or by fetching an existing URL. Translation? This tool separates the boys from the men in the SEO world and determines if your site is labeled properly for easy Search Engine Indexing.
    https://search.google.com/structured-data/testing-tool/u/0/
  3. Google PageSpeed Insights: Simply type in your website’s URL, and see how fast your business site is working on desktop & mobile. The higher the score the better, but generally aiming for a 70 on desktop and a 50 on mobile are a good starting points.  Fast and optimized pages’ lead to higher customer engagement, retention and leads.  Pagespeed Insights help you identify performance best practices that can be applied to your site.
    https://developers.google.com/speed/pagespeed/insights/
  4. Search Console: Another free tool that helps you understand what’s going on with your website. This is the primary mechanism for Google bots to communicate with webmasters.  This will help you identify issues with your site, such as having broken links or dead pages.  It can even let you know if your site has been infected with malware.
    https://www.google.com/webmasters/tools/
  5. Mobile Friendly Tool: In April, Google announced mobile-friendly ranking labels which boosted qualifying sites to the top of the page. Wondering how your site fares after this Mobilegeddon? Check it out.  This tool will simply give you a pass or fail grade – your site is either mobile friendly or it’s not.  Since the average person in North America checks their phone 150 times per day – mobile-friendly websites are the new entry fee to play in the industry.
    https://www.google.ca/webmasters/tools/mobile-friendly/
  6. Google Trends: Trends is a cool tool that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. This is a goldmine for blog topics, social media posts and to keep an eye on your brands relevancy.  “Google Hot Trends” is an additional Google Trends which displays the top 20 fastest rising searches of the past hour in the United States.
    https://www.google.ca/trends/
  1. Google Alerts: Use this tool to monitor the presence of your businesses mentions online. Google emails you when new web pages are published that are relevant to the alert you entered. It will not catch every single page, but it does catch a good chunk of them, especially the ones from authoritative websites. Track your brand name, your competitors and your leadership team or sales staff.
    https://www.google.ca/alerts
  2. Test My Site: Similar to the PageSpeed Insights and Mobile-Friendly tool, Test My Site is an easier tool to help understand how your business is performing online.                                                                                                          https://testmysite.thinkwithgoogle.com/

If you have any questions about any of the above tools, please do not hesitate to reach out to one of our Google Certified Representatives!

And for more tips & tricks like these, sign up for our newsletter!

Bounce Rate: The Misunderstood Metric

Bounce Rate: the misunderstood metric

Today the internet is celebrating  it’s 25th birthday. In the early days, when people were still learning what makes the internet tick, they kept hearing about one metric: bounce rate – bounce rate – bounce rate. We were told that this was the metric we need to keep an eye on. High bounce rate was the smoke signal showing you may have issues on your site, causing people to view the page they landed on and leave. Even back in the early 2000’s bounce rate was a misunderstood metric, but 25 years later, in today’s world of online advertising, complex design, and extensive data, the relevance of bounce rate is only getting smaller and smaller.

How is bounce rate calculated? Google explains bounce rate like this” “Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page)”. To put that simply. If someone only views a single page or your website and leaves (bounces) that will increase your bounce rate.

bounce rate formula

Why Do People Think Bounce Rate Is Important? People assume if someone hits a single page and leaves the site, there must be something wrong with that page, why else would they leave and not continue on exploring the site? This is a legitimate question, but the answer depends on the situation. Maybe all the info the user needed was on that one page – Google doesn’t look at the amount of time they spend on that single page. I could spend 7 minutes reading about the 2013 Ford F150 you have in stock, call the dealership to book a test drive (which would be considered a success) but Google Analytics is going to show that as a bounce.

Bounce rate is even more watered down when you are running online advertising. Many online advertising campaigns target specific people searching for specific things. Landing pages for online advertising are designed specifically to remove the temptation of exploring the site. You want that user to see your ads, click to get to the landing page that is most relevant to the ad, and take the desired action; whether it be filling out a form, calling, printing off a coupon etc. If that person does the desired action, that is a success, a success by every metric except for bounce rate. This is why bounce rate is no longer the key performance metric you once thought it was.

So what metrics should I be using to determine if my site is working well? Unfortunately, there is no simple or single answer to this. You have traffic coming from many sources, and the different people from those different sources interact with the site differently. You may think time on site is a good metric, but you’ve noticed it go down. Is this bad? Maybe something needs to be done and let’s redesign your whole site! But did you also notice that the amount of traffic from mobile and tablet has gone up? People visiting the site on mobile spend less time on the site than those visiting from desktop, so now that drop makes sense. The solution is not to look at your traffic as a whole but to segment out the traffic. Look at the sources of traffic individually and whether they are going up or down. Look at what devices people are coming from, and check out behaviour flow to see how they are flowing through your site.

You should have access to your Google Analytics, your website provider has no good reason to keep that from you, so make sure you have access and go in and look around, if you see anything you don’t understand ask you website provider or drop us at Strathcom a line and we can help decipher the data for you. Data is power, but only if you look.

User viewing many pages online