You Ask We Answer: Paid Search

pay per click lolo

Welcome to a brand-new installment of “You Ask, We Answer!” (*still waiting on that production budget, Bill*). We know navigating the vast tapestry of the internet can sometimes be difficult and a little overwhelming, which is why we host our weekly webinars for you to up your online savvy without the negative, thick-framed glasses-wearing, man-bun connotations that come along with it! 

For today’s webinar, we asked our Director of Online Advertising and Home Alone aficionado, Nathan Leverette, to answer any of your questions and concerns regarding Paid Search (as the organic search specialist writing this blog begrudgingly sat and watched in the corner while we recorded). We’ve embedded the webinar video below, along with a transcription of everything we discussed so you can follow along below!

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You Ask, We Answer: Google My Business

map with google my business written and pin on top of map

Welcome back to another installment of “You Ask, We Answer!” (*intense music plays*). Because when you’ve got questions, we won’t rest until we find the answers. Well, there was that one time when one of the temps fell asleep while searching for the answer, but we doused them with a bottle of cold water–because that’s the type of intensity we bring to our webinars!

Today, we tapped our Lead Content Strategist, Google Local Guide, and moral beacon Melina Beeston to talk about Google My Business. Not only have we embedded the video below, but we’ve transcribed the whole damn thing (while I may subscribe to the infinite monkey theorem, it isn’t the best practise as a business).   Continue reading “You Ask, We Answer: Google My Business”

You Ask, We Answer: On-Page & Technical SEO

Vector illustration - Web development

Welcome to the first of many thrilling installments of “You Ask, We Answer!” (working on the production value, in the meantime just imagine a gong sound in the background), where you send in your questions, and we answer them in our webinars.

We figured we’d start out strong with our Director of Product Development, CrossFit strongwoman, and all-around good gal, Carrie Oliva, talking about On-Page and Technical SEO. We’ve embedded the video footage of the webinar below, and then painstakingly transcribed (read: edited what the app transcribed for us) the answers to the questions below that. Continue reading “You Ask, We Answer: On-Page & Technical SEO”

Oh, What a Tangled Webinar We Weave!

questions, business concept

Here’s the thing—sometimes something perfectly good gets replaced. Even if the original didn’t need improving (*cough* New Coke *cough*). But sometimes, even if the older version was fine, a change can be absolutely reinvigorating. Life-changing even. Now, am I suggesting that the changes we’ve made at Strathcom are going to change your life? Damn straight. Continue reading “Oh, What a Tangled Webinar We Weave!”

If You Only Make One SEO Goal in 2018, It Should Be This

Most dealers are bewildered by the concept of search engine optimization, and it’s not hard to see why. SEO is a constantly changing landscape, and tactics that may have sat at the forefront long enough for them to learn about it are frequently relegated to the back bench no sooner than the dealers have gotten a full grasp of it. However, one thing about SEO has never been clearer:

seo-searcher-intent

Modern day SEO is all about user experience.

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Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively

How to Merchandise Your Inventory Effectively
Dilbert’s friend Wally, the perpetual voice of reason.

Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:

If you’re in the business of selling vehicles, you need to put your inventory on your website.

Continue reading “Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively”

Reputation Management & How Dealers Can Use It To Make More Money

2016 was the beginning of the big push toward establishing your dealership’s brand and ‘brand management’, and it has only continued in 2017. What most dealerships seem to miss is the difference between their brand and their reputation (or that there is a difference in the first place).

Your brand creates an impression that makes a customer think or feel something when they think of your dealership. Your reputation is what gives your customers an expectation of your future behavior based on past experiences – either their own, or from other customers who have dealt with you. Continue reading “Reputation Management & How Dealers Can Use It To Make More Money”