Your Site’s a Lot Faster Without the Canoe on Top!

view of car outside a lake, with a canoe on top

When I was young my parents had a red Subaru hatchback. We’d take that little car camping all over the backcountry, and we’d load enough stuff for a family of four to survive the wilderness for a weekend (and then some) on top of the roof–including a wooden canoe! Loaded up like that, her bumpers barely cleared the road and she sure didn’t win any awards for speed. But, she did get us to where we wanted to go… eventually.

Your website is an awful lot like a car. Continue reading “Your Site’s a Lot Faster Without the Canoe on Top!”

Connected in Calgary!: A Recap of Our Google Partners Connect Event

On Tuesday, October 16th we had the absolute pleasure of hosting our Connect with Google event in Calgary, Alberta at the beautiful venue The Baron—and connect we did! We had a chance to meet (and have a beverage or two) with local dealers, as well as listen to a few great presentations. Continue reading “Connected in Calgary!: A Recap of Our Google Partners Connect Event”

Translation vs Localization in Google Ads; or, An Ode to Poutine

french bulldog with red wine and baguette and french beret hat, isolated on white background

If you’ve ever tried to drop a sick pun with a relative whose first language isn’t English, you will understand the importance of conveying the more subtle meanings behind words. With the magic of the internet we can now type familiar or foreign phrases into Google and receive an instant translation in any language you want–some of them not even real languages . This is a wonderful resource when a well-meaning Aunt from Quebec sends you a birthday card, and you haven’t spoken French since Grade 6. The general gist behind what tante Laurence is saying can be mine in seconds! The problem is that as amazing as Google Translate is, it has limitations. The French employed is Parisian French, not Quebecois French, meaning some local words or phrases could be completely lost. Continue reading “Translation vs Localization in Google Ads; or, An Ode to Poutine”

Trust Us: Using your Site to Build Credibility

Trust banner and icons

For any business, credibility is key in maintaining a high level of customer service and, in turn, a high level of customer loyalty. This is especially important for the automotive sales industry, the long-time favourite butt of many a joke aimed at the quintessential “used car salesman” and his well-greased “what do I have to do to put you in this car today, sir-or-madam” approach to business. How then is a dealership best advised when it comes to building a reputation that the consumer will trust? Focusing on the area of online presence, this post will outline a few of the steps you should take (or, frankly should have already taken) to help ensure that the legend of the sleazy car lot doesn’t haunt your reputation on the net! Continue reading “Trust Us: Using your Site to Build Credibility”

Taking Control: Improving the Millennial’s Car Buying Experience

Tattoed guy is listening to a podcast on his laptop

In our previous post, Driving the Market: What Millennials Look for When Buying Cars, we shared some insight into what can help you and your dealership best maximize your chances for sales success and brand loyalty–when it comes to one of the fastest growing, car buying-demographics.

Following up, we’re addressing what dealers can do to adjust their business practices for what millennials look for–their priorities and expectations–in order to increase the chances of this huge demographic driving off of your lot in one of your vehicles. Continue reading “Taking Control: Improving the Millennial’s Car Buying Experience”

V-Commerce: Giving a Voice to Consumers

hand holding an iphone utilizing siri

Before we delve into what V-commerce is, and how important it will be for both business and consumer, let’s examine the rapid pace in which the way of doing business has changed. E-commerce is moving at break-neck speed, and if you aren’t ready the result could be catastrophic for your business. Continue reading “V-Commerce: Giving a Voice to Consumers”

Personalize Your Google Experience

Female hand holding an ipad showing Google

Have you ever wondered why you see ads which are tailored to you on your favourite blog, or while you’re catching up on local news online? These are the ads found on the Google ad network, and all the millions of websites and apps that partner with Google. This network is made up of Google services like Search, YouTube, and Gmail, and is borderline-omnipresent (we’re happy as long as they don’t change their name to Skynet). But did you know that you can personalize this information, telling Google what you do and don’t want to see? Continue reading “Personalize Your Google Experience”

Improving User Experience

some designs on paper, beside a laptop

A day rarely goes by at the Strathcom office where I (or one of my design team) don’t receive a request to change/edit/add/remove/update the design or layout elements on our websites. The intent of the request is usually to draw more attention to a piece of a client’s website or to increase conversions. However, sometimes these requests unintentionally do the opposite and negatively impact the usability of the website and, can potentially result in a lost user (and ultimately a lost sale). All because they neglect one crucial element: user experience. Continue reading “Improving User Experience”