Jaguar Land Rover Dealers Get A Website Makeover!

Jaguar Land Rover Dealers

 

Strathcom Media is ecstatic to be appointed as an online advertising partner for Jaguar Land Rover dealers across Canada. If you’re not familiar with Strathcom, we have been providing online solutions to dealerships across the country for over 20 years and are recognized as a leader in website design and digital advertising.

Continue reading “Jaguar Land Rover Dealers Get A Website Makeover!”

Ford’s D3 Digital Advertising Solution Adds Strathcom as an Approved Vendor!

Strathcom Media has been providing online services to dealerships across Canada for 20 years now and is recognized as a leader in digital advertising. Strathcom is a part of a number of OEM programs and has now been added to the D3 program’s Digital Advertising Solution (DAS) pillar for Ford and Lincoln Canada.

For the first time, Ford and Lincoln dealers will now have a choice between three providers for D3 DAS services. This will allow them to choose a service and DAS provider that is more in-tune to their unique needs and marketplace. From a vendor-partner standpoint, it also ensures that we’re all continually developing innovative solutions for our dealers to keep them ahead of the curve–or at least this is how the Strathcom team looks at it!

What Services do We Offer?

  • SEM
  • Display
  • Remarketing
  • Dynamic Inventory Remarketing
  • Cross-Device Remarketing
  • Hyper (re)targeting (programmatic)
  • Geo-Targeting
  • Mobile
  • Video
  • Facebook Ads
  • Carousel Ads
  • Lead Ads
  • Canvas Ads
  • CRM Matching
  • Look-a-Like Audiences
  • SEO and Personalized Vehicle Descriptions written by real people to help you rank

So Why did They Choose Strathcom?

  • Proven history of success for dealers
  • Premier Google Partner and Facebook Partner
  • Complete transparency on your advertising (‘view’ access to your AdWords account)
  • Full service provider
  • Focused exclusively on the Canadian auto industry

At Strathcom Media, we have the experience, the technology, and the team to provide all dealerships with a market-leading online advertising program like no other.

If you’re a Ford or Lincoln dealer and interested in learning more about these services, please reach out to us at fordd3@strathcom.com.

Automotive Conferences You Should Check Out in 2018

Group of people sitting in a row and applauding at conference.

 

Canadian International Auto Show

Toronto – February 16-25, 2018

AutoShow 2018 is excited present attendees with fast and furious opportunities and experience throughout this 10 day event! Continue reading “Automotive Conferences You Should Check Out in 2018”

Why WordPress is one of the most used CMS in the industry

At Strathcom, we often talk about our  custom-built WordPress platform. But what exactly is WordPress and why does using it matter?

Storytime

WordPress's story

First, let’s answer the question: “What is WordPress?” WordPress is a content management system built on PHP and MySQL. It originally started out as a blogging software to replace a discontinued platform. It was built by two developers: Matt Mullenweg and Mike Little. In 2003, they launched the new WordPress platform that included a new templates and admin interface. Continue reading “Why WordPress is one of the most used CMS in the industry”

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them. Continue reading “Are you ready to Go Further?”

3 Misconceptions About Ad Quality According to Google

In a recent edition of Google Best Practices they laid out the difference between auction-time quality and the 1-10 quality score. Regarding your quality score, here are 3 things that matter:

  1. The User’s Device
  2. Relevance
  3. Performance on Related Keywords

Hands typing on laptop computer - there are several misconceptions about quality score on Google

I don’t think that there is anyone out there that can argue that these factors do not effect your quality score. But here are some factors that, contrary to some opinions, do not matter: Continue reading “3 Misconceptions About Ad Quality According to Google”

HeroConf 2017: Recap On 3 Days Of Non-Stop PPC

T-Shirt from HeroConf 2017 that says PPC Nerd

From April 17th-20th, I had the opportunity to attend one of the largest gatherings of PPC nerds in North America: HeroConf 2017 hosted in Los Angeles.  This was my first PPC conference and I had no idea what to expect, but I couldn’t have felt more at home at the conference among other people who live and breathe PPC.

It was a busy week filled with learning, networking, and free drinks. Despite all the fun, I came home excited to share my new knowledge with the Strathcom team. Here are my key takeaways about what to expect in the world of PPC in the future.

 

It’s Time to Move on From Last Click Attribution

Attribution Modeling was one of the hottest topics discussed at HeroConf. Speakers from all industries agreed that it’s time to ditch the last click model, and focus on other touchpoints that lead to a conversion. However, there is no magical way of knowing which model is right for you. Speaker Jeff Greenfield of C3 Metrics discussed the importance of not waiting around for the perfect model, but to test and test again. The only way to prove the value of attribution models is to test until you become less wrong. Attribution modelling is extremely important in the automotive industry as we move away from the standard sales funnel, to a customer journey with multiple touchpoints. By ignoring the touchpoints a customer reaches today, we may never see them again for another 3 years.

Integrate Your Paid Social & Paid Search Strategies

Continue reading “HeroConf 2017: Recap On 3 Days Of Non-Stop PPC”

2017 Precious Metal Gala

It’s not difficult to enjoy an evening of fine foods and entertainment, especially when it’s paired with a range of the best vehicles on offer. The Edmonton Motor Show’s 2017 Precious Metal Gala combined these things into a truly enjoyable evening.

The Edmonton Motor Show Precious Metal Gala

The Precious Metal Gala featured the best vehicles available by various manufacturers all in one place.  We were excited to explore the offerings. Here are some of the sights and highlights from the 2017 Gala: Continue reading “2017 Precious Metal Gala”

CMS Update: Silent Salesman’s New Style

technology updates with a laptop computer.

Here at Strathcom, we are constantly working on new features and new ways to provide the best experience for our clients. Here are just a few things that we updated in the last week: Continue reading “CMS Update: Silent Salesman’s New Style”

Random Acts of Kindness

At Strathcom, we know the importance of giving back to our community. We know that there are things that we take for granted, and we know that sometimes it can be difficult to make the time and set aside the funds to give back. This is why Random Acts of Kindness was created. This year, every Strathcom Media employee was given $350 to give to the person or organization of their choice.

One group of people pooled their money together and assembled over 40 male and female care packages containing toiletries, food, hygienic products and warm clothing and donated them to YESS. Additional donations were sent to other organizations within the Edmonton community that support the homeless and families in need including: Kids Kottage, Boyle Street Community Services, and the Bissell Centre

care packages donated to YESS and other organizations that help the homeless in Edmontoncare packages donated to YESS and other organizations that help the homeless in Edmonton

 

 

 

 

 

 

Others pooled their money for an organization called SMILE. This small group of volunteers sets up what they call a sidewalk party outside the Hope Mission for the homeless people waiting in line to get shelter and a bed for the night. They do this every Sunday night without fail, their ideals are simple: bridging the gap between those who have enough & those who don’t. A kind smile, eye contact are worth their weight in gold to people that feel forgotten. To get a hug from a child is a gift, for a child to learn kindness for strangers is an even bigger gift.

We were able to buy a pair of socks, gloves, tissues, Goldfish crackers, and a sweet snack for 150 people. We also had enough money left over to purchase 16 large pizzas and hand them out. The manager at Giant Tiger gave us 30% off our purchase as well as contributed a $25.00 gift card which allowed us to stretch the money even further. He also allowed us to share his contact info with the organizer of SMILE and said he would honor the 30% discount anytime they needed it.

The organization did a little write up on it: https://www.facebook.com/groups/SmileEdmonton/permalink/631375877051080/?notif_t=group_post_mention&notif_id=1488177974504369

volunteering outside the Hope Missionvolunteering outside the Hope Mission

 

 

 

 

 

 

 

 

 

$350 was also used to purchase dog toys and treats for Dogs with Wings. This is an incredible organization that raises and trains assistance dogs for people with disabilities. And of course we had to stay and play while Reign tested out her new toy!

golden lab playing with a toy we donated to Dogs with Wings

We were very humbled by all of these organizations and we can’t wait to participate again next year!

Not Your Typical ‘Trust-Fall’ Kind of Company…

Some companies have corporate retreats where everyone falls into each other arms in order to build trust. At Strathcom, we believe there is no better way to strengthen trust within our team than to throw axes (at targets, of course!)

 

After work one day, we headed over to The Rec Room in Edmonton for axe throwing and dinner (a delicious gourmet poutine station) to get a little break from the daily grind and to do some team bonding.

gourmet poutine from the Rec Room in Edmonton

We definitely recommend giving axe throwing a try if you haven’t already, and know that if we can throw an axe and hit a target, we can definitely hit your advertising targets as well!

Google Externship

Last week, Strathcom Media had the pleasure of hosting an exclusive 2-day “Google Externship” with Googler, Caitlin. As a first-time Edmonton-visitor, Caitlin was pleased to learn more about our Canadian culture and hear that Edmonton (yes, just Edmonton) was hosting 9 sold-out Garth Brooks concerts!

During her time with us, she was able to share her expertise of Google products and optimizations in order to help us improve some of our AdWords accounts. In addition to doing deep dives into specific accounts, she also provided us with insider tips and tricks on how to improve efficiency in our daily tasks and shared new insights and different ways to use Google products.Close-up view of Google apps on an Android smartphone, including Chrome, Gmail, Maps.

We all know the importance of Google and its impact on our daily lives. Whether it’s to learn more about a topic or to settle an argument, anyone can just “Google it” and find everything they need. In fact, 93% of online experiences begin with a search engine, and the use of search engines is expected to increase by another 15% in 2017. Additionally, 84% of new car buyers and 68% of used car buyers use Google in their shopping journey. Also, 75% of users do not scroll past the first page of search results, hence the importance of advertising.  As a Premier Google Partner, Strathcom understands how to get you noticed on the search results page.

Our ad operations and sales teams greatly benefited from Caitlin’s visit and we are now refreshed and ready to smash your advertising  goals out of the park!

A Look Back at a Successful Year

2016 was a very successful year for Strathcom Media.

We strengthened partnerships, made new partnerships, and even developed and launched a brand new WordPress website platform.

New Website Platform

Last year we had a dream. A dream that resulted in us investing over a million dollars into developing a brand new website platform that was jam packed with new tools for dealers.

Less than a year later, we began moving our dealers onto our all new WordPress platform with technologies like Personalization, Geo-Fencing, Notepad, Silent Salesman and more. This new platform is faster, more secure, and more user friendly so dealers can spend less time making changes to their site and more time selling cars.

New Opportunities with Google

We spent a lot more time with Google in 2016, and even achieved Premier Google Partner status!

In addition to Google breakfasts and hangouts in Vancouver and Toronto, we also held our very first Google event in our hometown of Edmonton, Alberta in June. We also held a contest in September to bring 6 lucky winners to Google’s newest & coolest office in Waterloo, Ontario!

New Partnerships

In 2016 we became a Provider for the Mercedes-Benz Canada Dealer Website Program, and a Preferred Website Vendor for the Kia Dealer Website Certification Program.

We also became a Facebook Marketing Partner and recently hosted our very first Facebook webinar for FCA dealers!

New Conferences

In addition to speaking at conferences like AR Canada and DSES, we also had the opportunity to speak at the first annual Women & Automotive conference in Toronto. We also attended several events including Western Canadian Dealer Summit and ThinkAuto.

We were also included in AR Canada’s Power 200 List for 2016!

New Office

And finally, last month we packed up and moved just up the road into our new office. A new location means a new atmosphere, and a new atmosphere means fresh ideas for the new year.

Thank you to all of our customers for their support, and we look forward to what 2017 has to bring!

Facebook Visits Strathcom Media!

Facebook logoSome of our friends at Facebook dropped by our office to share some information about their products as well as to answer some of our questions. First, they shared some of their statistics from the latest quarter:

  • There are 1.8 billion people on Facebook worldwide and 550 million people on Instagram.
  • In Canada, there are 22 million people on Facebook and 17 million of those users are daily users.
  • there are 3.1 million apps available on the App Store and 82% of time spent on apps is only spent on 5 of them; the most time is spent on Facebook.

One question that we asked Facebook was: “what benefit does advertising on Facebook have over ‘boosted’ or ‘sponsored’ posts?”. This depends on what your goals for online advertising are. If you want Likes, Shares, and Facebook Friends, boosted posts are what you are looking for. If you want leads and to sell cars, Lead Ads on Facebook are what you are looking for. If you are unsure of what the difference is between boosted posts and lead ads, here are some examples:

Example of a Lead Ad on Facebook
Example of a Lead Ad
Example of a boosted post on Facebook
Example of a Boosted Post

Now what everyone really wanted to know: What advantages are there to advertising on Facebook that you won’t get on traditional search engines – even Google. Facebook was pretty transparent on both the benefits and shortcomings of advertising on their platform. Search engines are the perfect place for a dealership to get in front of their customers at the last possible second of the purchase journey; keyword-based searches drive high-intent clicks and conversions. While Facebook doesn’t offer keyword-based search ads, they do offer something that (we think) is even better, identity-based targeting. Facebook wouldn’t share their secret sauce with us but it turns out Facebook doesn’t use the traditional cookie-based tracking that most people are used to when attributing actions or generating targeting buckets. Through their technology, Facebook is able to track their users through their actions and behaviors on the platform. Your likes, comments, uploaded photos, hashtags and more are all used to to help Facebook determine exactly who you are and what you’re interested in. Because they don’t use cookies, there’s no risk of lost data when a customer switches between devices or clears their browsing history. This revolutionary identity tracking algorithm takes the typical interest targeting accuracy from 62% to an astonishing 92%!

It’s not just how Facebook targets customers that helps win over our hearts. Facebook is Canada’s biggest media channel with the average person spending an average of 50 minutes a day scrolling through news feeds, profiles and groups – think of all the possible eyeballs on your ads!

If you’re as excited about Facebook advertising as we are, it’s time to consider adding it to your advertising repertoire. It’s not just for sharing cat videos or baby pictures. Facebook is a powerful website traffic and conversion driver that everyone should be taking advantage of. Get started with Strathcom today and receive $500 in bonus Facebook ad spend!

WHY SHOULD CHRYSLER DEALERS USE STRATHCOM?

Strathcom Media is one of a few Chrysler Digital Certified Providers in Canada, but what makes us the number one online advertising provider for your dealership?2017-Chrysler-300

We are a recognized Canadian Premier Google Partner. Why is working with a Google Partner better?

Google Partners are well-versed in all things AdWords and must continuously meet Google’s standards to maintain partner status. Being a Premier Google Partner means Strathcom employees have certifications that are current and they are on top of the rapidly changing developments in Paid Search. This means we offer a competitive advantage to our clients and that you are receiving the highest quality customer service.

Being a Premier Google Partner also allows Strathcom to test Google’s beta features. When Google releases a new application or update, Strathcom gets to take part in beta programs before it is available to the general public.  This means that your dealership can leverage the advantages gained by using Google marketing features before your competition even has access to it!

Google encourages ongoing experimentation and requires Strathcom to demonstrate that we are actively doing split testing on ads to ensure the use of different keywords and messaging. A Google Partner that doesn’t continue to maintain Google’s standards can have their badge removed.

We are also a Facebook Preferred Marketing Partner, which – similar to being a Premier Google Partner – means that we have access to more insights and access to more training from Facebook. In fact, on December 3, we will be co-hosting a webinar with Facebook to discuss ways that Chrysler and other FCA dealers can take advantage of the slick tools that Facebook has to offer. If you are a Chrysler dealer, you can register for this free webinar here. If you are not a Chrysler dealer, we will be hosting Facebook webinars with other OEMs in the future, so stay tuned!

2017-chrysler-pacifica-first-drive-review-car-and-driver-photo-665923-s-450x274Aside from being a Premier Google Partner and a Facebook Partner, what sets Strathcom apart from other companies? First, Strathcom is focused exclusively on the Canadian automotive industry. Our knowledge and experience gained in this industry over the years allows us to know firsthand how advertising online has changed and we have adapted with it. With our knowledge, we can help you improve the results you are getting online, get an edge online in the  automotive industry, generate more leads and increase your brand awareness.

We also offer transparent monthly reporting on account performance, such as impressions, clicks and conversions. Our Paid Search analysts hand write a monthly report which outlines achievements and recommendations for your account. Reporting data is pulled directly from your Adwords and Google Analytics accounts – which you will also have full access to!

The best part? We are a Chrysler Digital partner that can help you claim co-op dollars through online advertising. Not sure what you need? Work with us to customize a campaign to your dealership. Mix and match Social Media, Search, Display, Remarketing, and even Hyper (re)Targeting packages until you get exactly what you want.

For more information, please visit: http://www.strathcom.ca/chrysler/ and register for our Facebook Webinar for FCA Dealers.

Strathcom Media has been Chosen for the Kia Dealer Website Certification Program!


Kia Optima

All of us at Strathcom Media are extremely excited to be named a Preferred Website Vendor for the Kia Dealer Website Certification Program! Kia had great success in 2015/16 with the program and wants to work with only the best moving into 2016/17 to take the program to the next level.

How can a preferred partner help you with the Kia DWCP?

  • Preferred pricing on website products. Who doesn’t love a deal?  With three different website service levels you can select the product that meets your dealership’s needs.
  • We know what Kia is looking for and will ensure you get and maintain a high certification score.
  • Best in class insights and performance.

More specifically, how can Strathcom Media help you?

  • 19 years of experience and the Canadian automotive industry is all we do. We speak at every major automotive event, we train manufacturers, and we work with some of the largest automotive groups in the country. We have the expertise to help you succeed.
  • We are a Google Premier Partner and a Facebook Preferred Partner. This means we can provide you with a best-in-class online advertising solution.
  • World class website platform. Does your website have technology like Personalization, Geo-Fencing, Notepad, Silent Salesman, Inventory Management, Data Syndication and Dynamic Incentive tools? Ours do.

If you are looking for different results moving into 2017 give us a shout and let us show you what we can do differently.

Play Games, Heal Kids: Strathcom Participates in Extra Life

Extra Life

On November 5th, we locked ourselves in the office to play video games non-stop for 25 hours (THANKS Daylight Savings).

Why?

To raise money for the Stollery of course!

This was our 5th year participating in Extra Life – an organization that consists of gamers doing what they do best to help sick and injured children at their chosen Children’s Miracle Network Hospital. Players commit to play games for 24 hours, and they ask family and friends to support their efforts by donating or spreading the word!

So far, the Strathcom Team has raised $2,875 dollars (we are still tallying cash donations as well as funds raised from our bottle drive). If you would like to donate, you can follow the link below; any donation over $25 gets a tax receipt!

http://www.extra-life.org/index.cfm?fuseaction=donorDrive.teamParticipants&teamID=29617

Worldwide Digital and Mobile Ad Spending is on the Rise!

After eMarketer’s latest update to their 2015-2020 forecast, the key points put focus on the growing spend and digital and mobile’s impact.

They are now predicting that ad spend is going to rise faster than previously expected. Having grown to $550.51 billion, global ad spend saw an increase of 7.2% in 2016. Digital ad spend is set to climb 20.3% to 194.60 billion for 2016. The increased jump is due to the recent Summer Olympics in Rio followed by the US presidential election.

From 2015 to 2020 ad spend growth is expected to maintain between 5% and 9% increase per year. eMarkerter also expects that by 2020 $724.06 billion will be invested in advertising.

Consider how to target the mobile market

Continue reading “Worldwide Digital and Mobile Ad Spending is on the Rise!”