Automotive Conferences You Should Check Out in 2018

Group of people sitting in a row and applauding at conference.

 

Canadian International Auto Show

Toronto – February 16-25, 2018

AutoShow 2018 is excited present attendees with fast and furious opportunities and experience throughout this 10 day event! Check out the AutoShow’s daily schedule for amazing event content including prizes, promotions, a list of engaging speakers, and special events each and every day! Dealers are invited to a Facebook-hosted VIP party night on February 15th, as well!

For more information, follow the link below:

https://www.autoshow.ca/

 

 

CBT Automotive Conference & Expo

Atlanta – March 7-9, 2018 

Considered the most comprehensive and information packed event in retail automotive, this event approaches all aspects of the industry such as Marketing, Social Media, Sales Strategy, Fixed-Ops, Leadership & Management, Technology and so much more.

For more information, follow the link below:

http://cbtconferenceandexpo.com/learn/

 

 

NADA

Las Vegas – March 23-25, 2018 

The need for dealers to understand digital technology and marketing, as well as the effects on their respective businesses is a top priority at NADA Show. To boot, there’s usually a Canadian party on the eve of the show’s opening! Things get rolling Friday, March 23 at 8:30-5, and things wrap up Sunday, open 8:30 to 4.

For more information, follow the link below:

https://show.nada.org

 

 

Auto Remarketing Canada Conference

Toronto – March 27-28, 2018

Learn from the best at this annual event that brings together the remarketing and used-vehicle industry for 2 days of learning, sharing and networking to optimize your business. Form powerful connections and attend workshops with top dealers and executive decision makes. If you are in the used-vehicle industry or the remarketing industry, this event should definitely be on your calendar! Early bird registration is now open.

For more information, follow the link below:

https://arcanada.autoremarketing.com/

 

 

Women & Automotive Canadian Leadership Forum

Toronto – March 29, 2018

This one day forum full of speaker presentations and panel discussions is an innovative, game changer for advancing women into leadership roles in the Canadian automotive industry. As more women join the automotive industry, it is key to provide them networking and career advancement opportunities that strengthen them into leadership and decision-making roles. A great opportunity to both network and achieve goals together. We were honoured to speak at the first annual Women & Automotive conference last year, and we look forward to seeing you there this year! Early bird registration is now open.

For more information, follow the link below:

https://www.womenandautomotive.com/

 

 

Automotive Conference & Expo

Niagra Falls – April 11-12, 2018

TADA’s Auto Dealers Innovation Series and Ontario Dealer Day have combined to bring dealers an exciting conference that features presentations from high profile industry leaders that are experts in new marketing strategies and technology. Fill your brain with empowering sales strategies, leadership, and a look into the future of the automotive industry that is ever-evolving.

For more information, follow the link below:

https://www.automotiveconferenceandexpo.ca/

 

 

DrivingSales Presidents Club

Ft. Lauderdale – May 6-7 2018 

This specialized event focuses on critical operation discussions with real-life experts, and solutions are provided for the most challenging issues. Take home actionable strategies for your dealership and engage at a deeper level with dealer executives pioneering new practices for their stores and groups.

For more information, follow the link below:

http://drivingsalespresidentsclub.com/

 

 

DrivingSales Canadian Dealer Forum

2018 date & location TBD

If you’re not into the traditional conference style and just want to learn best practices you can instantly take back to the dealership, this is a great opportunity for you.

“The Canadian Dealer Forum was designed to be a very practical conference – a true forum where dealership executive teams can create an actionable business plan. You will walk away with a list of tactics you can apply the next day to drive results inside your dealership.”

For more information, follow the link below:

http://canadiandealerforum.drivingsales.com/

 

 

Google Think Auto

2018 date and location TBD

 

 

Best Practices For Automotive

Detroit – September 11-14, 2018

This conference will unite all levels of industry professionals to create an innovative event built around learning, networking and peer collaboration. This is more of a hands on, interactive experience that will open your mind and leave you with fresh ideas and best-in-class strategies to optimize your overall business performance. To stay up-to-date on conference updates:  #BP4auto

For more information, follow the link below:

auto.bestpracticeconferences.com

 

 

DealerTalk

Montreal – (date TBD)

Calgary – (date TBD)

Toronto – (date TBD)

Vancouver – (date TBD)

Does your digital marketing strategy need a boost? If you want to learn about the latest creative and marketing trends, DealerTalk is the conference to go to. This year’s theme is Dealership of the Future, and is sure to be full of great keynotes (including Gary Vaynerchuk in Toronto) and networking. To make sure as many Canadians as possible can attend, they host the conference in Montreal, Calgary and Toronto.

For more information, follow the link below:

https://dealertalk.ca/

 

 

Western Canadian Dealer Summit

Las Vegas – November 1-3, 2018

WCDS is a must-attend industry event with the Alberta, Manitoba and Saskatchewan Associations joining together for what is sure to be an information-packed conference!

For more information, follow the link below:

westerndealersummit.com

 

 

DrivingSales Executive Summit

Las Vegas – TBD

If you are looking for a progressive conference to give you help you with your strategic planning, DrivingSales Executive Summit is where you want to go. This event brings all of the most progressive dealers and vendors together to have industry-changing conversation. Last year, our very own Business Development Manager, Alecia Wilson, spoke at DSES about best practices for hiring and retaining staff.

For more information, follow the link below:

http://www.drivingsales.com/dses/ 

 

 

Google ThinkDealer

Montreal – (date TBD)

Toronto – (date TBD)

Halifax – (date TBD)

Vancouver – (date TBD)

Calgary – (date TBD)

Last year’s Google ThinkDealer events were extremely informative for dealers and us! Google discussed how dealers are currently spending their advertising budgets, and how they should be spending more of it online. Google also released their Dealer Playbook – a step-by-step guide for dealers on how to advertise on Google and generate more leads. If you would like a copy of the Google’s Dealer Playbook, just let us know and we will send it to you!

 

We will continue to update this list as more dates and locations are confirmed, and please let us know if there are any other events we might have missed! To keep up to date on events we will be attending and speaking at, make sure to subscribe to our newsletter!

 

Why WordPress is one of the most used CMS in the industry

At Strathcom, we often talk about our  custom-built WordPress platform. But what exactly is WordPress and why does using it matter?

Storytime

WordPress's story

First, let’s answer the question: “What is WordPress?” WordPress is a content management system built on PHP and MySQL. It originally started out as a blogging software to replace a discontinued platform. It was built by two developers: Matt Mullenweg and Mike Little. In 2003, they launched the new WordPress platform that included a new templates and admin interface.

Because WordPress started out as a replacement for a blogging platform, it was also used heavily as a blogging system. As time went on, more features were introduced to WordPress such as: plugins, an improved admin user interface and theme systems. Slowly, WordPress started transforming from a blogging software into an open source, customizable content management system.

Benefits, benefits, benefits

Benefits of WordPress

On June 17, 2010 WordPress 3.0 was released which evolved the platform into a powerful open source CMS with:

  • Custom post types
  • Custom taxonomies
  • Custom backgrounds
  • Custom headers
  • Theme managers
  • API integrations
  • Multi-site networks

These are few of the great benefits of using WordPress today! Because WordPress is a free open source CMS, it has created a large community of developers who voluntarily contribute to the growth of the platform. This includes bug fixes, plugins, theme building, API integrations, and more. The great thing about this is ANYONE can contribute (not just developers), by answering support questions or creating documentation.

Ease of use

Ease of useWordPress is also very easy to use! There are lots of websites that offer pre-made WordPress sites with themes that have easy-to-use page builders. All you need to do is purchase a domain and you can have a site set up really fast! Most people who use WordPress are building sites without any knowledge of programming or designing websites. Furthermore, due to its super flexible nature, WordPress can be built into any type of site: blog, portfolio, Ecommerce….

A WordPress site can evolve quickly with the correct theme and right plugins. Plugins and themes (free or premium) help produce semantic markup which is very attractive to search engines. WordPress out of the box is very SEO friendly, and with the benefits of 1000s of free plugins at your disposal, you can increase SEO performance with a free or premium set plugin.

WordPress was created with lots of security so it is considered safe to run a site on the platform. But sometimes you want to take extra security measures.There are many of security plugins you can download to increase security.

WordPress is continuously evolving and will continue to do so. It is one of the most used platforms in the industry for the main reasons stated above. The more users WordPress has, the more of an impact it will create in the industry as one of the strongest CMS platforms. So, it is safe to assume that it will continue to be one of the most popular CMS platforms and will also continue to engage users to create great websites!

Announcing Strathcom Media’s New President: Bill Warren

I am thrilled to announce the promotion of Bill Warren to President of Strathcom Media. This well-deserved promotion is a logical next step for Bill, as he has played a vital role in Strathcom’s success since 1999.

Bill Warren, Strathcom Media's new PresidentBill has been with Strathcom for nearly 18 years, working first as the Company Controller, then Product Development Manager, and then for the last 8 years as the V.P of Operations, so he has truly seen everything. Bill’s ability over the years to build and be a part of a first-class management team has led to the transformation of our products and customer service here at Strathcom Media. He has also been a pioneer in the online automotive space.

As President, Bill will continue to be committed to the success of Strathcom’s dealer clients and manufacturer partners. Under Bill’s leadership Strathcom will maintain an aggressive development plan to help bring the latest technology to the Canadian Automotive Vertical for Dealers.

So, if Bill is the President now, what does that mean for me? Well, I am excited to be taking on a new and exciting role as the Vice President of Marketing for the Go Auto group. This was an extremely difficult decision for me given the tremendous success we have seen at Strathcom, but one that is right for both my professional and personal development.

I have thoroughly enjoyed my 6 years at Strathcom Media and look forward to seeing where Bill and the team will take the company in the years to come. I am extremely confident that under Bill’s leadership Strathcom will continue to be a market leader and dominant force in the industry.

I will be hanging around Strathcom for the remainder of August to assist Bill and the team to ensure a smooth transition, so if you have any questions I am here to help! Please feel free to contact me directly at 780-903-3520, or if you prefer, contact Bill at 780-908-1570.

 

All the best!

Duncan Cochrane

Former President of Strathcom Media

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them.

While you’re out searching for a new website provider, you need to think like a Ford VP would. Think about what’s going to get you ahead of the competition and keep you there. You need to look for a partner who isn’t okay with sticking with the status quo and who always searching for and developing the next greatest thing for your website. You need to look for a partner like Strathcom Media who is consistently bringing new products to the market and ensuring your website is future-proofed.

Some of the more recent technology launches with Strathcom Media include Personalization, Geo-Fencing, Notepad and Silent Salesman. These tools were designed to provide your potential customers with a unique experience tailored to what they’re interested in and what they’ve looked at on your site. According to a study by Janrain, 74% of people get frustrated when websites have content, offers, or ads that have nothing to do with their interests. Tools like Notepad and Silent Salesman use the concepts of scarcity and abundance to create a sense of urgency and to prey on our fear of missing out to help you generate more leads. #FOMO

Looking down the road, there are a lot of exciting products and improvements launching including:

  • Releasing modules for online retailing
  • Increasing lead conversion and generation through releasing a behavioral exit intent tool and a front facing appraisals tool
  • Adding more detailed information to our vehicle analytics tool;  Market Intel
  • Increasing the scope and features associated with website personalization
  • Launching our CRM product
  • Developing Market Radar a tool designed to identify proactive opportunities based on a user’s browsing history

White Ford Escape driving fast on a road in the city at sunsetAt Strathcom Media, we pride ourselves on being a one-stop-shop that is keeping the cogs of the website “wheel” turning and moving forward. We can help you drive more traffic to your website with Google and Facebook advertising. We can help keep visitors engaged on your site through easy to use designs that have been optimized for conversions and are jam-packed with useful information and the technologies we mentioned above. And we can help improve your online presence through our Review & Reputation and Social Media Management packages and much, much more.

If you are looking for an innovative and complete online solutions provider that is going to help you Go Further, drop us a line at info@strathcom.com.

 

1 https://corporate.ford.com/innovation/autonomous-2021.html

3 Misconceptions About Ad Quality According to Google

In a recent edition of Google Best Practices they laid out the difference between auction-time quality and the 1-10 quality score. Regarding your quality score, here are 3 things that matter:

  1. The User’s Device
  2. Relevance
  3. Performance on Related Keywords

Hands typing on laptop computer - there are several misconceptions about quality score on Google

I don’t think that there is anyone out there that can argue that these factors do not effect your quality score. But here are some factors that, contrary to some opinions, do not matter:

How You Structure Your Account

This article says it best by saying “If it doesn’t affect user experience, it shouldn’t affect quality or Quality Score”. Accounts should be set up in the way that you can best manage and optimize them.

Running Your Ads in Other Networks

If your goal is to drive more traffic, targeting the Google Display Network or Google’s Search partners in your AdWords account won’t affect your ad quality on Google.com.

Your Ad’s Placement on the Page

I want to highlight, underline and bold this sentence: Your ad’s placement on the page does not matter when it comes to ad quality. Having a high position on the page might have some benefits, but at the end of the day it does not necessarily effect the ROI of your ads. As mentioned in a different article by Search Engine Land:

“I can’t even count the number of times that I’ve been contacted by both clients and prospects with the statement, ‘Company XYZ is above me. We’re better than them, and we need to outrank them.’

OK… let’s take a beat and wrap our heads around what’s really being said here. While the statement seems logical, what is actually being said is:

Company XYZ is above me for the phrase I looked up. We’re better than them, and we need to divert all energies away from pursuing ROI goals and focus on one single vanity phrase.

What we need to remember is that none of this is actually about ranking for a specific phrase. In fact, the goal of our efforts is not rankings at all, but rather revenue. I don’t know about you, but if there were higher revenue from ranking in position 21 than position 1, I’d be working hard to get all our clients to the top of page three”.

All any advertiser wants is for their advertisement to result in a sale. Whether that advertisement is number one or number three on the page does not matter as long as it doesn’t negatively effect user experience and it converts.

So there you have it; 3 things that matter and 3 things that don’t according to Google. If you need more information about how you can succeed on Google or anywhere else online, drop us a line today!

HeroConf 2017: Recap On 3 Days Of Non-Stop PPC

T-Shirt from HeroConf 2017 that says PPC Nerd

From April 17th-20th, I had the opportunity to attend one of the largest gatherings of PPC nerds in North America: HeroConf 2017 hosted in Los Angeles.  This was my first PPC conference and I had no idea what to expect, but I couldn’t have felt more at home at the conference among other people who live and breathe PPC.

It was a busy week filled with learning, networking, and free drinks. Despite all the fun, I came home excited to share my new knowledge with the Strathcom team. Here are my key takeaways about what to expect in the world of PPC in the future.

 

It’s Time to Move on From Last Click Attribution

Attribution Modeling was one of the hottest topics discussed at HeroConf. Speakers from all industries agreed that it’s time to ditch the last click model, and focus on other touchpoints that lead to a conversion. However, there is no magical way of knowing which model is right for you. Speaker Jeff Greenfield of C3 Metrics discussed the importance of not waiting around for the perfect model, but to test and test again. The only way to prove the value of attribution models is to test until you become less wrong. Attribution modelling is extremely important in the automotive industry as we move away from the standard sales funnel, to a customer journey with multiple touchpoints. By ignoring the touchpoints a customer reaches today, we may never see them again for another 3 years.

Integrate Your Paid Social & Paid Search Strategies

Marketers are making the mistake of not integrating search and social strategies, or choosing to ignore social all together. Keynote speaker Jason Dailey of Facebook’s US Agency Development team stressed the importance of running a social campaign along with search ads, and how to properly run the content together.

To no surprise to anyone, mobile is the leader in performance marketing channels, and is the key platform to integrating search and social. Jason mentioned that people are on their phones from when they wake up to when they go to bed, and are less distracted by things around when consuming content on their smartphones (as opposed to TV).

The key to integration is recognizing that search and social advertising have the same outcomes, but with different signals. On social media, we can identify our audience based on their profiles and engagement, but cannot identify their intent online. Paid search allows us to discover our customer’s intent with keyword targeting, but cannot identify who they are as a person. Integrating social and search brings us to the middle ground of the two to execute a successful online advertising campaign.

Making Sure Your SEO & SEM Get Along

My favorite session of the week was keynote speaker Wil Reynolds of Seer Interactive. Wil brought an exciting insight as an SEO expert on how paid listings should complement organic. As PPC analysts, it is so easy to forget why customers are using Google, and focusing too much on getting them in our sales funnel.  His key take way was optimizing for the real world, and making sure you answer the customer’s question. If your organic or paid listings don’t help the customer, another source will. A true example below shows that both ads on the top of the page have no mention of the price of a Toyota Rav4, and the answer is provided by a non-dealer website.  Making sure ad copy or ad extensions match the “why” of a consumer’s search will improve the quality of traffic SEO and SEM listings receive."how much is a rav4?" typed into Google Search

It would be difficult for me to include everything I have learned in a single blog post. HeroConf 2017 was a great experience and provided so much insight into how to succeed in PPC in 2017. Can’t wait to return next year in Austin!

2017 Precious Metal Gala

It’s not difficult to enjoy an evening of fine foods and entertainment, especially when it’s paired with a range of the best vehicles on offer. The Edmonton Motor Show’s 2017 Precious Metal Gala combined these things into a truly enjoyable evening.

The Edmonton Motor Show Precious Metal Gala

The Precious Metal Gala featured the best vehicles available by various manufacturers all in one place.  We were excited to explore the offerings. Here are some of the sights and highlights from the 2017 Gala:

The Nissan GT-R’s refined interior with updated technology in featured Rakuda Tan Semi-aniline Leather.
The Nissan GT-R’s refined interior with updated technology in featured Rakuda Tan Semi-aniline Leather.

First up, we have one of the gala favourites! The 2017 Nissan GT-R supercar has been revisited for further refinement on the interior to make it an amazing experience behind the wheel. Updated instrumentation, technology and connection give the GT-R it’s powerful feel. This track day superstar has received the necessary refinements to make it a road trip worthy contender too. Gone are the days of harsh low speed shifts and a bone jarring ride. Everyone is welcoming a new era of luxurious touring from Nissan’s peak vehicle.

 

Next up, Subaru was undoubtedly the best lit booth at the show. Perhaps a testament to their love of all things outdoors. They wanted everyone to see the meticulous details that have gone into their engineering. Such as their FA20 2.0L engine.

FA20 2.0L engine found in the BRZ Manufacturers: Take note of oil filter placement.
FA20 2.0L engine found in the BRZ Manufacturers: Take note of oil filter placement.

In a Canadian first, the Edmonton Motor Show was the first to receive the 2018 Subaru WRX! The new WRX remained the only Subaru viewers couldn’t enter though. It would’ve been nice to see the interior with the revised infotainment screen and optional Recaro seats.

2018 Subaru WRX
The 2018 Subaru WRX

Subsequently, Infiniti brought us their 2016 Team F1 R.S.16 car, and if you’re familiar with the driving of Kevin Magnussen and Jolyon Palmer you’ll be familiar with the Formula One R.S.16. This racing car was originally designed by the Renault Sport Formula One Racing Team as their competition vehicle for 2016.

The F1 R.S.16 was driven by the likes of Jolyon Palmer in the 2016 Formula One season.
The F1 R.S.16 was driven by the likes of Jolyon Palmer in the 2016 Formula One season.

Audi continued the great vehicles by showcasing the newly redesigned 2018 Audi S5. The revised 6 cylinder now produces 354hp, with the packaging to match. How can you not love those lines?

It was Ford’s set up was likely the booth that took most visitors by surprise. The Edmonton Motor Show falls in the same timeframe as the New York International Auto Show, and as a huge fan of all things cars I can’t help but compare the offerings of each. Normally if you happen to be both a resident of Edmonton and a fan of the automotive industry you’ll feel forgotten when auto season rolls around.

However, this year Ford made us northerner’s truly feel like a booming metropolis. Bringing not only their latest offerings but also the full quiver of performance vehicles (ST, RS, Raptor, Shelby), including the all new Ford GT.

 

 

 

 

 

Volkswagen brought along the Atlas, the company’s all new 3 row SUV. The Atlas is aimed to sit above the Tiguan as VW’s dedicated people mover. With its modern contour and excellent finish quality the car certainly took a fair share of attention on the opening night of the show.

The 2018 Volkswagen Atlas will be coming to Canada in Summer 2017.
The 2018 Volkswagen Atlas will be coming to Canada in Summer 2017.

Finally, Mercedes-Benz showcased their great line-up including the Mercedes-AMG GT. With up to 503-horsepower and a V8 Bi-Turbo engine the 2017 Mercedes-AMG GT is designed for performance. Few vehicles can give the driver such an aggressive seating position and get away with it. There’s a distinct reason this vehicle won the 2015 Motor Trend’s Best Driver’s Car. It is a vehicle that is all about experience.

The Interior of the Mercedes-AMG GT.
The Interior of the Mercedes-AMG GT.

The Edmonton Motor Show’s 2017 Precious Metal Gala was an experience with the amazing vehicles, great food and lively entertainment. Various vehicle manufacturers showcased their latest and greatest. We were excited to see everything on offer. We’re looking forward to next year already!

CMS Update: Silent Salesman’s New Style

technology updates with a laptop computer.

Here at Strathcom, we are constantly working on new features and new ways to provide the best experience for our clients. Here are just a few things that we updated in the last week:

New Silent Salesman Styling

Our Silent Salesman tool is just one of the tools we have added to our new website platform. Inspired by Amazon and Expedia, this tool uses scarcity tactics to create a sense of urgency for potential customers viewing a piece of inventory on your site. Last week, we updated the styling of this tool and we added arrows to indicate when the price of the vehicle as recently increased or decreased.

example of update made to the silent salesman toolexample of update made to the silent salesman tool
Incentive Pricing Calculation Fix

You and I know that manufacturers change their incentives every month, but that doesn’t mean your customers do. Our OEM incentive tool automatically pulls incentive data and displays it on your SRP as well as your VDP – it even breaks down the Cash, Finance and Lease information for you. Last week, we deployed an update to correct a small calculation error that some feeds were seeing.

example of our Incentives tool

example of our incentive tool

example of our Incentives tool

 

 

 

For more information on both of these tools, give us a call today or subscribe to our newsletter!

Random Acts of Kindness

At Strathcom, we know the importance of giving back to our community. We know that there are things that we take for granted, and we know that sometimes it can be difficult to make the time and set aside the funds to give back. This is why Random Acts of Kindness was created. This year, every Strathcom Media employee was given $350 to give to the person or organization of their choice.

One group of people pooled their money together and assembled over 40 male and female care packages containing toiletries, food, hygienic products and warm clothing and donated them to YESS. Additional donations were sent to other organizations within the Edmonton community that support the homeless and families in need including: Kids Kottage, Boyle Street Community Services, and the Bissell Centre

care packages donated to YESS and other organizations that help the homeless in Edmontoncare packages donated to YESS and other organizations that help the homeless in Edmonton

 

 

 

 

 

 

Others pooled their money for an organization called SMILE. This small group of volunteers sets up what they call a sidewalk party outside the Hope Mission for the homeless people waiting in line to get shelter and a bed for the night. They do this every Sunday night without fail, their ideals are simple: bridging the gap between those who have enough & those who don’t. A kind smile, eye contact are worth their weight in gold to people that feel forgotten. To get a hug from a child is a gift, for a child to learn kindness for strangers is an even bigger gift.

We were able to buy a pair of socks, gloves, tissues, Goldfish crackers, and a sweet snack for 150 people. We also had enough money left over to purchase 16 large pizzas and hand them out. The manager at Giant Tiger gave us 30% off our purchase as well as contributed a $25.00 gift card which allowed us to stretch the money even further. He also allowed us to share his contact info with the organizer of SMILE and said he would honor the 30% discount anytime they needed it.

The organization did a little write up on it: https://www.facebook.com/groups/SmileEdmonton/permalink/631375877051080/?notif_t=group_post_mention&notif_id=1488177974504369

volunteering outside the Hope Missionvolunteering outside the Hope Mission

 

 

 

 

 

 

 

 

 

$350 was also used to purchase dog toys and treats for Dogs with Wings. This is an incredible organization that raises and trains assistance dogs for people with disabilities. And of course we had to stay and play while Reign tested out her new toy!

golden lab playing with a toy we donated to Dogs with Wings

We were very humbled by all of these organizations and we can’t wait to participate again next year!

Not Your Typical ‘Trust-Fall’ Kind of Company…

Some companies have corporate retreats where everyone falls into each other arms in order to build trust. At Strathcom, we believe there is no better way to strengthen trust within our team than to throw axes (at targets, of course!)

 

After work one day, we headed over to The Rec Room in Edmonton for axe throwing and dinner (a delicious gourmet poutine station) to get a little break from the daily grind and to do some team bonding.

gourmet poutine from the Rec Room in Edmonton

We definitely recommend giving axe throwing a try if you haven’t already, and know that if we can throw an axe and hit a target, we can definitely hit your advertising targets as well!