“Yes, we’ll let you crawl us, you just make sure to give us credit when we give you the data. […] We [SEOs] made Google just as much as they made us, and all they owe us is what they promised at the outset: traffic and credit.”
This is one of the most apt descriptions of the relationship between SEOs and Google, and was shared by Rand Fishkin in 2016, months after the introduction of the featured snippet earlier that year. When Rand made that statement, it was at a time where Google had all but plagiarized the bulk of the information shown in featured snippets and answer boxes, without attributing all information to the original content creators they scraped the data from. Since that time, they’ve done a better job of providing the appropriate clout from those answers to the websites who provided them, while still keeping the core answer in the search result. Today, Google continues to change the way that search results are displayed in an effort to provide answers, not websites. Great for the customer, but not so much for the business. Continue reading “Clout is the New Click: Strategizing for Zero-Click SERPs”
Shakespeare’s Romeo once suggested, “What’s in a name? That which we call a rose/By any other name would smell as sweet.” Since we usually see multiple variations of a dealership’s name strewn across every branded opportunity, car dealerships (and my inner theatre nerd) tend to agree with him. But from an SEO standpoint, this can be confusing to your potential customers. This is why choosing both your dealership’s name and domain name are exceedingly important, especially if you want your website or other online citation listings delivered in one, unified brand name for search results.
Continue reading “How Do I Choose The Best Domain Name?”
Creating good content for dealership blogs and landing pages sounds like it should be relatively straightforward. Get together some informative and concise text, some fun photos and videos that showcase the vehicles, a hyperlink here or there redirecting to inventory or other models, maybe some test drive forms and… presto! You’ve got yourself some hot content. Hot content is easy to make and fun, however, making that hot content for a relevant audience and marketing that content properly to said audience is a different beast entirely. Continue reading “Help! My Site’s Content is a Dumpster Fire!”
One of the most popular SEO requests we see from dealerships across Canada is to take all of their pages and add groupings of text that list all of the cities, towns, or local areas that they “serve.” Sometimes it’s simply the local areas around them (especially for dealerships that are located in a “greater” area around a major city), and sometimes it stretches far beyond what is logical. I’ve seen dealerships ask to list cities that are hours from their physical location, or attempt to rank in search for an entire province that would take almost a full day to drive from end-to-end. For the love of winter tires, I’m telling you: stop the location stuffing madness. It isn’t helping you, I promise.
Why is this tactic a problem?
Continue reading “Google Knows Everything–Including Your Dealership Location”
I recently attended the UnWorkshop event put on by MDA for Edmonton and Calgary automotive dealers. The moderators for the event, Jay Radke and Michael Cirillo, keep these events more hands on and collaborative—and less about being presented to.
This event was focused on local SEO with Darren Shaw, founder of the Edmonton agency WhiteSpark, and he performed a live audit in each city for one of the dealerships attending. Darren focused on 5 key areas during his audit, Google My Business, Reviews, Citations, Website, and Links. Below are a few key takeaways from the conference. Continue reading “MDA UnWorkshop Recap: All About Local SEO”
Welcome back to another installment of “You Ask, We Answer!” (*intense music plays*). Because when you’ve got questions, we won’t rest until we find the answers. Well, there was that one time when one of the temps fell asleep while searching for the answer, but we doused them with a bottle of cold water–because that’s the type of intensity we bring to our webinars!
Today, we tapped our Lead Content Strategist, Google Local Guide, and moral beacon Melina Beeston to talk about Google My Business. Not only have we embedded the video below, but we’ve transcribed the whole damn thing (while I may subscribe to the infinite monkey theorem, it isn’t the best practise as a business). Continue reading “You Ask, We Answer: Google My Business”
Welcome to the first of many thrilling installments of “You Ask, We Answer!” (working on the production value, in the meantime just imagine a gong sound in the background), where you send in your questions, and we answer them in our webinars.
We figured we’d start out strong with our Director of Product Development, CrossFit strongwoman, and all-around good gal, Carrie Oliva, talking about On-Page and Technical SEO. We’ve embedded the video footage of the webinar below, and then painstakingly transcribed (read: edited what the app transcribed for us) the answers to the questions below that. Continue reading “You Ask, We Answer: On-Page & Technical SEO”
Fact: today’s car shoppers do most of their research online before even stepping foot in a dealership. So the older generation can complain about “those darn millennials being on their smartphones” all they like, but those smartphones are influencing their purchasing decisions. According to Google, the average car shopper visits two dealership websites when researching a new vehicle. That’s why it’s now more important than ever to be highly visible on Google in the competitive and complex car industry. Many dealerships are multi-faceted, offering new and used cars as well as maintenance and repairs. It then only makes sense that their digital marketing strategy should equally be as dynamic—starting with an optimized online presence. And, without further adieu *drumroll*, here’s a few tips to optimize your dealership’s online presence. Continue reading “Optimizing your Dealership’s Online Presence with Google”
Strathcom is proud to offer a variety of Content Marketing packages designed to increase the authority of your brand’s online presence, and are tailored to meet your dealership’s goals. Exciting stuff! Continue reading “Strathcom Media Content Marketing Services Available Now!”
It’s been a whirlwind of a month for me, what with travelling to Calgary, back to Edmonton, and then off to Grande Prairie for the FCA Roadshow— but July also includes my favourite reason to travel in the summer: MozCon. MozCon is a 3-day digital marketing conference in Seattle, WA that is hosted by Moz, a software-as-a-service business that creates SEO products. This was my fourth time attending this conference, and second favourite visit overall–only beat out by my first experience. Before we jump into my biggest takeaways for this year, I wanted to touch on my first experience (since I’ve never had really had a chance to talk about until now), so that you can understand why this particular conference really stands out from the rest. Continue reading “There’s No Place Like… MozCon 2018”
Why Local SEO Matters
It’s that time of year again! No, not for the Roller Derby Championship, but for the FCA Digital Road Show–which has been hitting cities since the beginning of April for all of their Chrysler, Dodge, Jeep, and Ram stores. The Strathcom team was fortunate enough to tag along on five stops this year, hitting Barrie and Markham in Ontario, and Edmonton, Calgary and Grande Prairie in Alberta. The purpose of these stops are to get all of the FCA Digital Vendors in one room to help educate and bring new topics to light for FCA dealers. In other words, it’s a bit like vendor speed dating–we each get a table, and the dealers strap on their (metaphorical) quad skates to rotate through, every 20 minutes, and have a more personal, one-on-one conversation with each vendor. Continue reading “The 2018 FCA Digital Roadshow: A Recap”
Have you ever wondered about the difference between vector and a raster graphics? Probably not. But have you ever wondered why the file you downloaded is twice as big as normal? Or why the image you’ve used for your website is pixelated? Well, read on and we’ll explain to you the difference between vector graphics and raster graphics. Continue reading “Picture Perfect: The Difference Between Vector & Raster Graphics”
Before we delve into what V-commerce is, and how important it will be for both business and consumer, let’s examine the rapid pace in which the way of doing business has changed. E-commerce is moving at break-neck speed, and if you aren’t ready the result could be catastrophic for your business. Continue reading “V-Commerce: Giving a Voice to Consumers”
What Are Meta Descriptions?
You know that little blurb at the bottom of the link on Google that kind of tells you the answer when you hastily searched for “weird growth on big toe”? That’s a meta description. They’re often used to preview text from the content when sharing to social media, but we here at Strathcom Media think it’s so much more than that. Even though Google recommends you to only write up to 155 characters, we’re going to tell you how you can make the most out of this small box of information. Read on to learn more about the importance of optimizing your meta descriptions for better visibility on a search engine results page (SERP). Continue reading “What Are Meta Descriptions?”
Title tags are used to specify the title of a web page; they’re clickable elements that lead you to the content on a page. It is what you see in the SERP (Search Engine Results Page), tab headline, or social media description. Frequently, you will hear people referring to title tags as SEO titles, or meta titles, but these terms generally all mean the same thing.
Continue reading “What Are Title Tags? | Strathcom Media, Edmonton, AB”
We’ve all had it happen to us at one point in our lives; a deal too good to be true, a stranger that was just too nice. And there is a name for those people — scammers! Scammers have been around for a long time, and will continue to operate in their shady ways if there are people and businesses around to scam. Often, if you have an online business, these scammers appear in the form of 3rd party companies claiming to be from Google and claiming they can improve your search ranking (or offer services that Google already provides for free). Not only is this frustrating for small business owners, but Google isn’t too happy about it either. Continue reading “How To Avoid Scammers”
Google is smarter than us. Not just smarter than you, not just smarter than me, but smarter than the collective us. And that is okay. It also means that it learns what works and what doesn’t and changes accordingly. Don’t be surprised by the changes Google makes — be prepared! Read on and learn about some of the anticipated changes in Google for 2018. Continue reading “It’s Evolving! Anticipated Changes in Google for 2018”
This blogpost is inspired by a presentation that our very own Melina, Lead Organic Strategist, delivered at the 2018 Auto Remarketing Canada Conference in Toronto, and addresses why local search or SEO matters to your dealership.
What Is Local Search?
Continue reading “Ranking Factors That Matter for Local Search”
Most dealers are bewildered by the concept of search engine optimization, and it’s not hard to see why. SEO is a constantly changing landscape, and tactics that may have sat at the forefront long enough for them to learn about it are frequently relegated to the back bench no sooner than the dealers have gotten a full grasp of it. However, one thing about SEO has never been clearer:
Modern day SEO is all about user experience.
Continue reading “If You Only Make One SEO Goal in 2018, It Should Be This”
If you’re struggling for page views and leads on your site, it is time for you to revamp your SEO, and you can start with a SEO audit. Why you ask? Well, gone are the days when you could add a new post or page to your site and expect that people will come to read it. Right now, experts estimate that there are almost 60 million new blog posts alone published each month, that is 2 million a day! And this number doesn’t even include landing pages and other published online content. That is a big sea of content and because of this, standing out has become increasingly difficult online.
This is where SEO comes in. Search engine optimization has always been important. This is probably something you knew before you started reading this post. But what you might not know is what you can do to improve your site’s SEO. That’s why you need to dive right in and do an SEO audit of your site!
Continue reading “How To Do A 5 Minute SEO Audit of Your Website”