When I was young my parents had a red Subaru hatchback. We’d take that little car camping all over the backcountry, and we’d load enough stuff for a family of four to survive the wilderness for a weekend (and then some) on top of the roof–including a wooden canoe! Loaded up like that, her bumpers barely cleared the road and she sure didn’t win any awards for speed. But, she did get us to where we wanted to go… eventually.
Your website is an awful lot like a car. Continue reading “Your Site’s a Lot Faster Without the Canoe on Top!”
I recently attended the UnWorkshop event put on by MDA for Edmonton and Calgary automotive dealers. The moderators for the event, Jay Radke and Michael Cirillo, keep these events more hands on and collaborative—and less about being presented to.
This event was focused on local SEO with Darren Shaw, founder of the Edmonton agency WhiteSpark, and he performed a live audit in each city for one of the dealerships attending. Darren focused on 5 key areas during his audit, Google My Business, Reviews, Citations, Website, and Links. Below are a few key takeaways from the conference. Continue reading “MDA UnWorkshop Recap: All About Local SEO”
When it comes to doing what we need to do –in order to have a high-performing dealership that both provides exceptional customer service as well as meets sales targets– we need to look beyond what we already do, and focus on other areas that indirectly impact our productivity and performance. Remember that old adage, “Time is money?” Well, lets save you some time and, by extension, money! Continue reading “Time is Money!: Creating More Productive Habits”
Welcome to the first of many thrilling installments of “You Ask, We Answer!” (working on the production value, in the meantime just imagine a gong sound in the background), where you send in your questions, and we answer them in our webinars.
We figured we’d start out strong with our Director of Product Development, CrossFit strongwoman, and all-around good gal, Carrie Oliva, talking about On-Page and Technical SEO. We’ve embedded the video footage of the webinar below, and then painstakingly transcribed (read: edited what the app transcribed for us) the answers to the questions below that. Continue reading “You Ask, We Answer: On-Page & Technical SEO”
Fact: today’s car shoppers do most of their research online before even stepping foot in a dealership. So the older generation can complain about “those darn millennials being on their smartphones” all they like, but those smartphones are influencing their purchasing decisions. According to Google, the average car shopper visits two dealership websites when researching a new vehicle. That’s why it’s now more important than ever to be highly visible on Google in the competitive and complex car industry. Many dealerships are multi-faceted, offering new and used cars as well as maintenance and repairs. It then only makes sense that their digital marketing strategy should equally be as dynamic—starting with an optimized online presence. And, without further adieu *drumroll*, here’s a few tips to optimize your dealership’s online presence. Continue reading “Optimizing your Dealership’s Online Presence with Google”
Like my diet, the Google Display Network can be a bit hit or miss. For those that need a quick refresher, think of the Display Network as a passive form of advertising where, unlike traditional search advertising, Google gives advertisers the opportunity to place ads on a variety of sites or apps beyond the ‘Search Engine Results Page’ (SERP). Users in this network may not necessarily be in “shopping mode,” rather, they are busy reading about crypto currency, watching Beyoncé’s latest music video, and learning why its good to drink kombucha (two of three being major components to my aforementioned diet). To be successful in the GDN, your ads must not only attract the users’ attention, but entice them enough to click through to your site, leaving the original content they were engaged with. Accomplishing this is not easy – have you ever tried competing with Queen B? Continue reading “Enhance Your Display Campaigns with Custom Intent Audiences”
Have you ever wondered about the difference between vector and a raster graphics? Probably not. But have you ever wondered why the file you downloaded is twice as big as normal? Or why the image you’ve used for your website is pixelated? Well, read on and we’ll explain to you the difference between vector graphics and raster graphics. Continue reading “Picture Perfect: The Difference Between Vector & Raster Graphics”
Before we delve into what V-commerce is, and how important it will be for both business and consumer, let’s examine the rapid pace in which the way of doing business has changed. E-commerce is moving at break-neck speed, and if you aren’t ready the result could be catastrophic for your business. Continue reading “V-Commerce: Giving a Voice to Consumers”
What Are Meta Descriptions?
You know that little blurb at the bottom of the link on Google that kind of tells you the answer when you hastily searched for “weird growth on big toe”? That’s a meta description. They’re often used to preview text from the content when sharing to social media, but we here at Strathcom Media think it’s so much more than that. Even though Google recommends you to only write up to 155 characters, we’re going to tell you how you can make the most out of this small box of information. Read on to learn more about the importance of optimizing your meta descriptions for better visibility on a search engine results page (SERP). Continue reading “What Are Meta Descriptions?”
Title tags are used to specify the title of a web page; they’re clickable elements that lead you to the content on a page. It is what you see in the SERP (Search Engine Results Page), tab headline, or social media description. Frequently, you will hear people referring to title tags as SEO titles, or meta titles, but these terms generally all mean the same thing.
Continue reading “What Are Title Tags? | Strathcom Media, Edmonton, AB”
We’ve all heard it before, “the world is going mobile”. But that’s old news. As a matter of fact, the world is not going mobile — it’s already there (and that’s not just my opinion either). According to a recent study done by comScore, Canadians spend 59% of their total internet time on their smartphone. That’s an average of 3,927 minutes per user per month, and counting!
If you’ve got a website, you’ve probably got the mobile side covered, right? Site speed and responsive layouts are pretty well a mandatory feature if you want to reach (not to mention engage) as many visitors as possible.
But how about your ads? Are they also mobile-friendly? Continue reading “Are Your Ads Mobile-Friendly?”
Google is smarter than us. Not just smarter than you, not just smarter than me, but smarter than the collective us. And that is okay. It also means that it learns what works and what doesn’t and changes accordingly. Don’t be surprised by the changes Google makes — be prepared! Read on and learn about some of the anticipated changes in Google for 2018. Continue reading “It’s Evolving! Anticipated Changes in Google for 2018”
As a veteran online shopper, I love seeing deals. Likewise, as a PPC analyst, I love helping clients sell their deals. Now imagine a world where both parties can benefit from savings and sales – and with Google’s newly introduced “Promotion Extensions,” this is now easier than ever.
Continue reading “Optimize Your KPI’s With Google’s Newest Extension: Google’s Promotion Extension”
Page speeds and website performance are more important than ever. You may inadvertently be increasing the amount of time it takes for your website to load, which in turn, can lead to visitor loss. Here are a few quick fixes you can apply to your website that can help your page load speeds!
Large unoptimized images can be a culprit to poor page performance. You may be asking yourself if uploading an unoptimized image can really hurt your page load times, and the answer is it really can. By large images, we are talking about file sizes and not dimensions. Images that are 1 MB and up could start affecting page load times.
How can I ensure my images are not slowing down my website? Here are three quick tips to help you out:
Continue reading “Speed Up Your Website with These Tools”