Google is smarter than us. Not just smarter than you, not just smarter than me, but smarter than the collective us. And that is okay. It also means that it learns what works and what doesn’t and changes accordingly. Don’t be surprised by the changes Google makes — be prepared! Read on and learn about some of the anticipated changes in Google for 2018. Continue reading “It’s Evolving! Anticipated Changes in Google for 2018”
As a veteran online shopper, I love seeing deals. Likewise, as a PPC analyst, I love helping clients sell their deals. Now imagine a world where both parties can benefit from savings and sales – and with Google’s newly introduced “Promotion Extensions,” this is now easier than ever.
Continue reading “Optimize Your KPI’s With Google’s Newest Extension: Google’s Promotion Extension”
Page speeds and website performance are more important than ever. You may inadvertently be increasing the amount of time it takes for your website to load, which in turn, can lead to visitor loss. Here are a few quick fixes you can apply to your website that can help your page load speeds!
Large unoptimized images can be a culprit to poor page performance. You may be asking yourself if uploading an unoptimized image can really hurt your page load times, and the answer is it really can. By large images, we are talking about file sizes and not dimensions. Images that are 1 MB and up could start affecting page load times.
How can I ensure my images are not slowing down my website? Here are three quick tips to help you out:
Continue reading “Speed Up Your Website with These Tools”