Be More Dynamic, with Facebook Dynamic Inventory Advertising

A man chooses a car on a blue background.

Your dealership has a wonderful selection of vehicles in stock.

Your sales manager sets prices at competitive market values.

Your inventory manager writes thorough, accurate, helpful descriptions for each unit.

Your detailing staff do a meticulous job making every vehicle spotless.

Your photographer shoots and edits photos just right, so that your products appear dazzling.

Your social media advertising is parroting the same message as every other franchise, and it doesn’t show off the above, anything unique about your business, or what you alone have to offer.

Wait a second—let’s talk about that last one. Continue reading “Be More Dynamic, with Facebook Dynamic Inventory Advertising”

Dealer Inventory Comes to Facebook Marketplace

If you own a computer, or more likely a smart phone, there is a very real possibility you use Facebook. And Facebook Marketplace, a place on Facebook that makes it easy to discover as well as buy and sell goods, provides peace of mind by enabling you to learn a bit more about the person you are buying from, as well as utilizing Facebook Messenger as an easier way to communicate. After introducing a new autos experience on Marketplace in the U.S. last October, Marketplace is now bringing this experience to Canada, including the ability for dealerships to list their inventory. And wouldn’t you know it, Strathcom Media is working with Facebook to help dealerships list their inventory! Continue reading “Dealer Inventory Comes to Facebook Marketplace”

Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively

How to Merchandise Your Inventory Effectively
Dilbert’s friend Wally, the perpetual voice of reason.

Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:

If you’re in the business of selling vehicles, you need to put your inventory on your website.

Continue reading “Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively”