A Note on Importance

Orange and white text reading if everything is important then nothing is important.

I don’t know about you, but I loved watching the Pixar movie The Incredibles when I was growing up. It’s a movie about how, in a fantastical world of superpowers, you lose sight of the regular, everyday people. At least that’s how I see it. When the villain’s plan is revealed, it comes with a line that’s stuck with me for the last fourteen years:

“When everyone is super, no one will be.”

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What Are Meta Descriptions?


What Are Meta Descriptions?

You know that little blurb at the bottom of the link on Google that kind of tells you the answer when you hastily searched for “weird growth on big toe”? That’s a meta description. They’re often used to preview text from the content when sharing to social media, but we here at Strathcom Media think it’s so much more than that. Even though Google recommends you to only write up to 155 characters, we’re going to tell you how you can make the most out of this small box of information. Read on to learn more about the importance of optimizing your meta descriptions for better visibility on a search engine results page (SERP). Continue reading “What Are Meta Descriptions?”

Cool (or Creepy?) Ways to Target Your Audience

Red apple pierced by an arrow.

Ever wonder why after you’ve look at a pair of shoes online, you’re continuously haunted by ads for that store, or similar products? This is the beauty, and precision, of advertising in the digital world. And while many people have an issue with this invasion into their online privacy, whether this is a real or perceived invasion, platforms like Facebook and Google only have the users experience in mind. Collecting information about the unique interests of an individual and their tendencies creates a more tailored experience. If you like shoes, it would make more sense to see ads about shoes rather than furniture. If your search history reads like a new-age grocery list, with kombucha and faux-leather shoes and tofu — do you really want to see ads for a burger spot? Continue reading “Cool (or Creepy?) Ways to Target Your Audience”

Improving User Experience

some designs on paper, beside a laptop

A day rarely goes by at the Strathcom office where I (or one of my design team) don’t receive a request to change/edit/add/remove/update the design or layout elements on our websites. The intent of the request is usually to draw more attention to a piece of a client’s website or to increase conversions. However, sometimes these requests unintentionally do the opposite and negatively impact the usability of the website and, can potentially result in a lost user (and ultimately a lost sale). All because they neglect one crucial element: user experience. Continue reading “Improving User Experience”

Reputation Sanitation and the Importance of Gold Stars and Good Responses.

reputation sanitation

In an increasingly interconnected world, a business’ online presence has never been more important. Your star-rating on Google or Facebook can have a real and deciding influence on consumers at a critical point in the purchase decision-making process. Sure, I might not be telling you anything you don’t already know, but don’t switch to YouTube just yet! While the weight that reviews and online ratings carry has long been touted as having a huge influence on a business’ performance in organic search results, and potential to translate into actual warm bodies in showrooms, what’s less intuitive is the finding that business review-response rates also improve paid-search performance. Plainly put, businesses that responded more often to reviews – lets call it reputation sanitation – saw higher conversion rates. Continue reading “Reputation Sanitation and the Importance of Gold Stars and Good Responses.”

CRO and UX – A Perfect Match

CRO and UX

CRO and UX are two terms that show up often when looking at analyzing and improving website performance. The practices of Conversion Rate Optimization (CRO) and User Experience (UX) may seem similar in the context of the goals you are trying to achieve, but they have unique approaches to methodology and execution… 

So What is the Difference Between CRO and UX?

CRO is the process of encouraging visitors to perform specific actions (conversions) on your website. The success of CRO goals are inline with the goals of a business. An example of goal with an automotive dealership website would be to drive more website homepage visitors to book a test drive on the latest model release of a vehicle.

UX is the research and testing of a website’s usability, or simply put, how easy it is to use a website. User Experience focuses on the user first by studying their interactions with elements on a website. The focus of UX Design is to put a user’s needs as the priority by making the process of navigating through a website as seamless and easy as possible.

Not Mutually Exclusive – A Match, Instead

The uses of CRO and UX are not mutually exclusive. In fact, they complement each other to provide even more value to your website… 

Through the use of UX, reaching CRO goals is even easier because tests can be made with hypotheses based on actual user data instead of a theory pulled out of thin air that needs to be proven through weeks or months of data collection and testing.

Additionally, CRO can provide focus to UX testing by helping identify problematic areas of a website design. When you have a goal in mind for your website or a feature on a specific webpage, UX testing is a perfect tool to fine-tune your design and increase usability.

User Experience emphasizes a user’s needs while Conversion Rate Optimization targets the business’s goals; using both strategies is key to building a successful and badass website. If you’d like to learn more about how we can make UX and CRO work for you and your business, then touch base with us at Strathcom Media to learn more.

Webinar Recap – How to Increase Conversions on Your Landing Pages

How to Increase Conversions on Your Landing Pages

In an increasingly competitive market where customers demand more from you, conversions can be the key to successful leads and to driving traffic on your website. Conversion Rate Optimization, also known as CRO, is a systematic way of increasing the percentage of visitors to a website who are likely to convert into customers or who have taken a desired action on a webpage. This post expands on some key points that were covered in the webinar on February 22nd (How to Increase Conversions on Your Landing Pages) that’ll help you maximize your conversion potential on landing pages. Continue reading “Webinar Recap – How to Increase Conversions on Your Landing Pages”

What is Conversion Rate Optimization?

Opportunities exist with almost every element of your website to help convert visitors into customers. Conversions happen on more than just lead forms; they’re on your homepage, landing pages, footer, and more. So what is Conversion Rate Optimization (CRO)? It’s the data-driven process of optimizing elements of your website for a higher number of conversions.

What is Conversion Rate Optimization?

What is a Conversion?

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Last-Click Attribution is Fake News

The Stats: Conversion Rates, Goals & Assists

My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined.

It is worth noting, however, that a certain ageless wonder named Jaromir Jagr might just make this fact obsolete, depending on how much longer he can evade the chapped, grim clutches of Father Time. Especially remarkable, however, is that while highlighting the baffling number of career assists tallied by Jagr, the Great One remains the all-time leader in goals scored. It’s therefore safe to say that not all of his records are threatened by the mullet-icon. Continue reading “Last-Click Attribution is Fake News”