In an increasingly interconnected world, a business’ online presence has never been more important. Your star-rating on Google or Facebook can have a real and deciding influence on consumers at a critical point in the purchase decision-making process. Sure, I might not be telling you anything you don’t already know, but don’t switch to YouTube just yet! While the weight that reviews and online ratings carry has long been touted as having a huge influence on a business’ performance in organic search results, and potential to translate into actual warm bodies in showrooms, what’s less intuitive is the finding that business review-response rates also improve paid-search performance. Plainly put, businesses that responded more often to reviews – lets call it reputation sanitation – saw higher conversion rates. Continue reading “Reputation Sanitation and the Importance of Gold Stars and Good Responses.”
CRO and UX are two terms that show up often when looking at analyzing and improving website performance. The practices of Conversion Rate Optimization (CRO) and User Experience (UX) may seem similar in the context of the goals you are trying to achieve, but they have unique approaches to methodology and execution…
So What is the Difference Between CRO and UX?
CRO is the process of encouraging visitors to perform specific actions (conversions) on your website. The success of CRO goals are inline with the goals of a business. An example of goal with an automotive dealership website would be to drive more website homepage visitors to book a test drive on the latest model release of a vehicle.
UX is the research and testing of a website’s usability, or simply put, how easy it is to use a website. User Experience focuses on the user first by studying their interactions with elements on a website. The focus of UX Design is to put a user’s needs as the priority by making the process of navigating through a website as seamless and easy as possible.
Not Mutually Exclusive – A Match, Instead
The uses of CRO and UX are not mutually exclusive. In fact, they complement each other to provide even more value to your website…
Through the use of UX, reaching CRO goals is even easier because tests can be made with hypotheses based on actual user data instead of a theory pulled out of thin air that needs to be proven through weeks or months of data collection and testing.
Additionally, CRO can provide focus to UX testing by helping identify problematic areas of a website design. When you have a goal in mind for your website or a feature on a specific webpage, UX testing is a perfect tool to fine-tune your design and increase usability.
User Experience emphasizes a user’s needs while Conversion Rate Optimization targets the business’s goals; using both strategies is key to building a successful and badass website. If you’d like to learn more about how we can make UX and CRO work for you and your business, then touch base with us at Strathcom Media to learn more.
In an increasingly competitive market where customers demand more from you, conversions can be the key to successful leads and to driving traffic on your website. Conversion Rate Optimization, also known as CRO, is a systematic way of increasing the percentage of visitors to a website who are likely to convert into customers or who have taken a desired action on a webpage. This post expands on some key points that were covered in the webinar on February 22nd (How to Increase Conversions on Your Landing Pages) that’ll help you maximize your conversion potential on landing pages. Continue reading “Webinar Recap – How to Increase Conversions on Your Landing Pages”
Opportunities exist with almost every element of your website to help convert visitors into customers. Conversions happen on more than just lead forms; they’re on your homepage, landing pages, footer, and more. So what is Conversion Rate Optimization (CRO)? It’s the data-driven process of optimizing elements of your website for a higher number of conversions.
What is a Conversion?
Continue reading “What is Conversion Rate Optimization?”
The Stats: Conversion Rates, Goals & Assists
My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined.
It is worth noting, however, that a certain ageless wonder named Jaromir Jagr might just make this fact obsolete, depending on how much longer he can evade the chapped, grim clutches of Father Time. Especially remarkable, however, is that while highlighting the baffling number of career assists tallied by Jagr, the Great One remains the all-time leader in goals scored. It’s therefore safe to say that not all of his records are threatened by the mullet-icon. Continue reading “Last-Click Attribution is Fake News”