Help! My Site’s Content is a Dumpster Fire!

woman looking at a computer screen with a dumpster, on fire, floating through a flood-ravaged street

Creating good content for dealership blogs and landing pages sounds like it should be relatively straightforward. Get together some informative and concise text, some fun photos and videos that showcase the vehicles, a hyperlink here or there redirecting to inventory or other models, maybe some test drive forms and… presto! You’ve got yourself some hot content. Hot content is easy to make and fun, however, making that hot content for a relevant audience and marketing that content properly to said audience is a different beast entirely. Continue reading “Help! My Site’s Content is a Dumpster Fire!”

Chess, Not Checkers: Why Your Dealership Needs a Digital Strategy

wood chess pieces on board game. brown vintage background

When most dealerships are faced with the question, “Does your business have a digital strategy?”–the usual answer is (hopefully), “Yes, of course!” And this would be great, but are you truly utilizing this strategy? Or, even worse, are you not using a strategy at all? We’re not saying that not having a digital strategy is borderline criminal (though it is)–we’re just here to help.

Strategy, according to Wikipedia, is a plan of action or policy designed to achieve a major or overall aim. In short, a strategy is an in-depth plan. For your dealership you should be thinking of the long-term advantages your dealership provides compared to your competition, and how you can defend that competitive advantage. Continue reading “Chess, Not Checkers: Why Your Dealership Needs a Digital Strategy”

Here’s a Call to Action For Ya!: Create Better Content

The text Call To Action appearing behind torn brown paper

My Takeaways From This Year’s Call-To-Action Conference

In our industry, more than others, we are consistently challenged to break through the noise and engage individuals in a way that converts them to customers. This means creating better content.

The 5th Call-To-Action Conference, hosted by Unbounce in Vancouver, BC, was full of insightful and actionable ideas about the ever changing marketing landscape. From AI generated pages to a step-by-step walk-through of landing page audits, there were new things to learn and relearn throughout the conference.

Here are my top takeaways:

Continue reading “Here’s a Call to Action For Ya!: Create Better Content”

MDA UnWorkshop Recap: All About Local SEO

Local SEO loading

I recently attended the UnWorkshop event put on by MDA for Edmonton and Calgary automotive dealers. The moderators for the event, Jay Radke and Michael Cirillo, keep these events more hands on and collaborative—and less about being presented to.

This event was focused on local SEO with Darren Shaw, founder of the Edmonton agency WhiteSpark, and he performed a live audit in each city for one of the dealerships attending. Darren focused on 5 key areas during his audit, Google My Business, Reviews, Citations, Website, and Links. Below are a few key takeaways from the conference. Continue reading “MDA UnWorkshop Recap: All About Local SEO”

Reel Leads: How Video Can Help You Market Your Dealership

Sleazy man with big curly hair is wearing an old 70s outfit. He holds an old 8 mm camera and shoots some video. He is very happy.

One day, probably in the near future, we’ll connect USB cords into a slot on the back of our neck and intake copious amounts of information in a matter of moments. The only thing at risk is filling  our minds with too much knowledge and our heads exploding, like one of Gallagher’s watermelons (sorry for the dark mental image, it’s Monday morning and I’ve got a long week ahead of me). In the meantime, we’re forced to find as many different methods of learning as possible within a short time frame. Sort of like when I went to the “How to Make an Impact with Video” seminar put on by Margaux McWatt of local video production company Modern Muse Media. Attempting to condense their 30 hour video training program into 1 hour might’ve proved impossible, but hey, the Mission Impossible movies make Tom Cruise look like an ordinary sized person so my motto is never say never. And while we certainly had to skip a good portion of the actual —you know— filming and editing, I still walked away learning about the importance of video content on social media. Continue reading “Reel Leads: How Video Can Help You Market Your Dealership”

You Ask, We Answer: On-Page & Technical SEO

Vector illustration - Web development

Welcome to the first of many thrilling installments of “You Ask, We Answer!” (working on the production value, in the meantime just imagine a gong sound in the background), where you send in your questions, and we answer them in our webinars.

We figured we’d start out strong with our Director of Product Development, CrossFit strongwoman, and all-around good gal, Carrie Oliva, talking about On-Page and Technical SEO. We’ve embedded the video footage of the webinar below, and then painstakingly transcribed (read: edited what the app transcribed for us) the answers to the questions below that. Continue reading “You Ask, We Answer: On-Page & Technical SEO”

Oh, What a Tangled Webinar We Weave!

questions, business concept

Here’s the thing—sometimes something perfectly good gets replaced. Even if the original didn’t need improving (*cough* New Coke *cough*). But sometimes, even if the older version was fine, a change can be absolutely reinvigorating. Life-changing even. Now, am I suggesting that the changes we’ve made at Strathcom are going to change your life? Damn straight. Continue reading “Oh, What a Tangled Webinar We Weave!”

TrueView: Watch How YouTube Can Convert More, for Less

youtube homepage

In today’s online-marketing driven world, you want to reach an audience where people are paying attention. And with around 3 billion (yes, with a b) views a day, YouTube delivers this engaged reach. Factor in Google’s newfound knowledge that people are 3x more likely to pay attention to online video ads vs. television ads—and you’ve got a platform you can’t ignore. Continue reading “TrueView: Watch How YouTube Can Convert More, for Less”

What Are Meta Descriptions?


What Are Meta Descriptions?

You know that little blurb at the bottom of the link on Google that kind of tells you the answer when you hastily searched for “weird growth on big toe”? That’s a meta description. They’re often used to preview text from the content when sharing to social media, but we here at Strathcom Media think it’s so much more than that. Even though Google recommends you to only write up to 155 characters, we’re going to tell you how you can make the most out of this small box of information. Read on to learn more about the importance of optimizing your meta descriptions for better visibility on a search engine results page (SERP). Continue reading “What Are Meta Descriptions?”

What Are Title Tags? | Strathcom Media, Edmonton, AB

suit coat with my name is sticker reading title tag!

Title tags are used to specify the title of a web page; they’re clickable elements that lead you to the content on a page. It is what you see in the SERP (Search Engine Results Page), tab headline, or social media description. Frequently, you will hear people referring to title tags as SEO titles, or meta titles, but these terms generally all mean the same thing.

Continue reading “What Are Title Tags? | Strathcom Media, Edmonton, AB”

3 Things That Our Favourite Dealerships Do

3 things that our favourite dealerships do

“In a dark place we find ourselves, and a little more knowledge lights our way.”

You probably expected me to start off with the most popular Yoda quote, “Do or do not; there is no try” — but that’s not always true. We have plenty of dealers who try very hard to ‘do internet.’ But we also know that many of our contacts at dealerships work with a team full of people who all have different goals at stake, and are all asking for a variety of changes to their websites that they think will help accomplish those goals. By the time those ideas get back to the web team (content strategists and web designers), we’re often missing a few of the pieces of the puzzle. Don’t get us wrong — we’ll still do whatever we can to help, but it’s a lot easier to do that with a little extra information. Continue reading “3 Things That Our Favourite Dealerships Do”