At Strathcom, we make a point of taking our client’s concerns seriously, which means staying up-to-date with the Canadian auto industry that keeps our (and our clients’) bread buttered. Talking to clients in recent months revealed a widespread concern over one issue in particular: the looming prospect of American trade tariffs that may hold serious economic implications for Canada’s automotive sector.
With the long-standing North American Free Trade Agreement (NAFTA) as a target of considerable “gutting”, the big fly-in-the-ointment takes the form of aggressive tariffs on Canada’s steel and aluminum, effectively stabbing the very heart of our nation’s automotive sector. Taking aim at such a significant economic driver generates huge concern throughout Central and Eastern Canada.
To say that Fiat Chrysler Automobiles has had a tough July is an understatement bigger than saying a nuclear bomb “goes boom”. First, they lost their leader Sergio Marchionne to complications following shoulder surgery, then to rub salt in the wound, July’s sales numbers arrived in what must have felt like a gut punch from an MMA heavyweight. While the entire Canadian auto industry struggled, FCA was one of the hardest hit with a 33.3% drop in overall sales compared to last July. While this slump surely won’t last, it does call into question the futures of the two automotive brands that FCA is named after, Fiat and Chrysler.
Fiat originally arrived in Canada back in 2009 to relative fanfare after its 25-year absence from the North American market. Sadly, that fanfare doesn’t seem to have translated into sales, as Fiat currently produces just 0.28% of all FCA sales in Canada. Dive into the statistics and you’ll see that sales shrank at a shocking 79% over the first seven months of 2018. That translates to overall sales of just 49 vehicles total in July— an unsustainable number by any measure.
It’s that time of year again! No, not for the Roller Derby Championship, but for the FCA Digital Road Show–which has been hitting cities since the beginning of April for all of their Chrysler, Dodge, Jeep, and Ram stores. The Strathcom team was fortunate enough to tag along on five stops this year, hitting Barrie and Markham in Ontario, and Edmonton, Calgary and Grande Prairie in Alberta. The purpose of these stops are to get all of the FCA Digital Vendors in one room to help educate and bring new topics to light for FCA dealers. In other words, it’s a bit like vendor speed dating–we each get a table, and the dealers strap on their (metaphorical) quad skates to rotate through, every 20 minutes, and have a more personal, one-on-one conversation with each vendor. Continue reading “The 2018 FCA Digital Roadshow: A Recap”→
June 21st has come and gone, and yet another Google Think Auto conference is in the books. Moving this hotly anticipated event from September to June was a solid choice by the Google team — can you blame us for thinking that? We live in Edmonton where it’s winter 10 months of the year and we were dying for some warm weather! Continue reading “GOOGLE THINK AUTO 2018: FULL REVIEW”→
June 21st was not only the summer solstice, it was also the day of Google’s 2018 Think Auto event. The scenery was a little different from the usual September setting, but we weren’t about to complain about the hot weather. Held at the Toronto Centre for the Arts for a second year in a row, the Google auto team did not disappoint with this year’s round of stats and insights! Continue reading “Google Think Auto 2018: A Quick Recap”→
As a Mazda dealership looking to build your online presence, you are most certainly looking for the same type of innovation and high-level performance that your vehicles bring to the table. The Mazda brand is built, and thrives, on a passion for both driving as well as the development of cutting edge technology — Mazda’s SKYACTIV TECHNOLOGY being a prime example of this. When working with Strathcom Media, you will be partnering with a company that strives for these exact qualities and will not stop until we’ve helped your dealership reach its goals.
In its 20 years, Strathcom Media has become a leader in the online automotive advertising world, and the is the largest provider of online solutions for your dealership. We operate within the Canadian automotive industry, and our passionate team works vigorously to ensure that your dealership is at the forefront of the competition. By listening to, and collaborating with, your dealership and its specific needs, we are able to execute strategies to generate the most qualified leads and develop top-tier websites to get your dealership operating at its peak.
So why should your dealership choose Strathcom Media? For starters, our websites are compliant to the Mazda OEM standards. We are also highly competitive in the online advertising space, being a proud Google Premier Partner, as well as a Facebook preferred partner. Our partnership with these two online superpowers allow Strathcom to stay ahead of the curve when it comes to applications and updates, not to mention our early access to trial programs and beta testing — before the general public. We work alongside Google to stay on top of current trends and developments in the marketplace which gives us unique insight in improving our Google advertising accounts, and gives us a leg up on the competition.
At Strathcom Media we are dedicated to building responsive websites that are both user-friendly and engaging, with SEO-researched content that will help you rank higher than your competitors. Transparent monthly reporting and dedicated account managers mean you will be able to follow both the performance of your website as well as your online advertising accounts every step of the way.
Innovation and performance is what differentiates Mazda from its competition — so why not team up with Strathcom Media, a company that prides itself on those same tenets. Strathcom will put your dealership’s results and needs ahead of our own in an effort to help you reach your online marketing goals. So choose Strathcom, and we can help you share that driving passion with Canada.
“So long — don’t let the four-doors hit ya on the way out!”
A surge in SUV and truck demand in the U.S. has forced Ford to take the drastic step of removing nearly all cars from its model lineup. Ford fans will be saying goodbye to the Fiesta, Focus, Fusion, Taurus, and C-MAX.
If you own a computer, or more likely a smart phone, there is a very real possibility you use Facebook. And Facebook Marketplace, a place on Facebook that makes it easy to discover as well as buy and sell goods, provides peace of mind by enabling you to learn a bit more about the person you are buying from, as well as utilizing Facebook Messenger as an easier way to communicate. After introducing a new autos experience on Marketplace in the U.S. last October, Marketplace is now bringing this experience to Canada, including the ability for dealerships to list their inventory. And wouldn’t you know it, Strathcom Media is working with Facebook to help dealerships list their inventory!Continue reading “Dealer Inventory Comes to Facebook Marketplace”→
Another conference is in the books! DealerTalkX in Toronto took place November 16th in a very hipster and industrial venue called the Warehouse. Although it felt like it was in the middle of nowhere, and our Uber might have dropped us off at the wrong door, the content presented made it well worth the trip.
The morning started off with an interesting presentation from Malte Kruger from Mobile.de which is Germany’s largest vehicle market. He spoke about the importance of reviews when it comes to a vehicle market place and how a German Audi dealership gained 1000 reviews in just 18 months. The key – ask! If you don’t ask for the review, why would your customers think to give you one? Continue reading “DealerTalkX Toronto 2017”→
If you attended any of the Google Think Dealer events this fall, you know that Canadian dealers have been asking for a step-by-step guide on how to advertise on Google for years, and it is finally available. Based on Canadian automotive data, whether you are a beginner looking to do the bare minimum, or a seasoned pro looking for how to stand out online, The Dealer Playbook breaks down exactly where you should be spending your marketing dollars. Continue reading “Dealers Asked, Google Listened: Google’s 2017 Dealer Playbook”→
eMarketer.com recently published their report on Mobile Advertising in Canada and to no ones surprise, mobile is exploding. I wanted to condense and share some of the findings, but if you wanted to purchase the full report from eMarketer.com, you can find it here.
Before I get into the numbers, I wanted to give you an idea of what the end game for mobile is. Mobile has evolved to be a part of our lives; our phones are with us – for the most part – 100% of the time. Because of this, how much we use our phones to complete activities in our daily lives will only increase. It used to be just to make calls, then text as well, then email as well, then surf the internet on the early (crappy) mobile web browsers, then apps and so on. We even have the ability to track our health on our phone, and in a relatively short period, probably 10 years, when you go to the doctor’s office, you’ll just hand the doctor your phone, and it will have all your medical info and readings it has been taking since your last visit. Many companies are working on how the mobile phone will replace desktops, which – other than for work – have been declining in sales. Unless you need a desktop to run high powered programs like video/image editing or PC games, you’ll soon just have your phone and a couple monitors at home/work that you plug directly into.
For those of you who enjoyed the brief highlight reel we released in September on Google Think Auto, here’s the full review. Enjoy!
In September, we were fortunate enough to attend this year’s edition of Think Auto at the Toronto Centre for the Arts. The scenery of the event was different and so was the direction of the event. Instead of focusing on the four phases of the car buying journey, there was a ton of data presented on the the buyer’s persona. If you don’t remember what the four phases are, check out our 2016 recap of Think Auto for a good refresher. Continue reading “GOOGLE THINK AUTO 2017: FULL REVIEW”→
Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:
If you’re in the business of selling vehicles, you need to put your inventory on your website.
Another amazing event hosted at the Banff Springs Hotel is in the books. The Western Canadian Dealer Summit brought together dealerships from British Columbia, Alberta and Saskatchewan to listen and learn from industry experts about what’s happening in the automotive industry. So what did we learn this year? Here’s our highlight reel.
This past Thursday, we were fortunate enough to attend this year’s edition of Google Think Auto at the Toronto Centre for the Arts. Although the venue changed from the usual scene at Massey Hall and the direction of the event was slightly different by not having individual dealers out (check out our blog on the upcoming Think Dealer events!), the content was useful and provided a different perspective on our ever changing Canadian car buyer market. Continue reading “Google Think Auto 2017: A Quick Recap”→
If you haven’t already heard, Google changed up their Think Auto event this year. Instead of bringing everyone across the country to the centre of the universe…Toronto… they decided to bring their wealth of knowledge across the country and host Think Dealer specific events in 5 cities between October 12th and November 9th. Lucky for us, we were still able to check out Think Auto and you can read up on our quick summary of the event here! Continue reading “Think Dealer 2017 Events”→
Over the past few months, Volkswagen Canada has been searching across the country for the best website and online provider for their dealers. Strathcom Media is thrilled to announce that we have been selected as one of their 3 providers.