Automotive Conferences You Should Check Out in 2018

Group of people sitting in a row and applauding at conference.

 

Canadian International Auto Show

Toronto – February 16-25, 2018

AutoShow 2018 is excited present attendees with fast and furious opportunities and experience throughout this 10 day event! Continue reading “Automotive Conferences You Should Check Out in 2018”

DealerTalkX Toronto 2017

Another conference is in the books! DealerTalkX in Toronto took place November 16th in a very hipster and industrial venue called the Warehouse. Although it felt like it was in the middle of nowhere, and our Uber might have dropped us off at the wrong door, the content presented made it well worth the trip.

DealerTalkX Toronto 2017, The Warehouse, Toronto, ON
DealerTalkX Toronto 2017, The Warehouse

The morning started off with an interesting presentation from Malte Kruger from Mobile.de which is Germany’s largest vehicle market. He spoke about the importance of reviews when it comes to a vehicle market place and how a German Audi dealership gained 1000 reviews in just 18 months. The key – ask! If you don’t ask for the review, why would your customers think to give you one? Continue reading “DealerTalkX Toronto 2017”

Dealers Asked, Google Listened: Google’s 2017 Dealer Playbook

GOOGLE’S DEALER PLAYBOOK IS HERE!

2017 Dealer Playbook

If you attended any of the Google Think Dealer events this fall, you know that Canadian dealers have been asking for a step-by-step guide on how to advertise on Google for years, and it is finally available. Based on Canadian automotive data, whether you are a beginner looking to do the bare minimum, or a seasoned pro looking for how to stand out online, The Dealer Playbook breaks down exactly where you should be spending your marketing dollars. Continue reading “Dealers Asked, Google Listened: Google’s 2017 Dealer Playbook”

Mobile Advertising In Canada Going Into 2018

 

eMarketer.com recently published their report on Mobile Advertising in Canada and to no ones surprise, mobile is exploding. I wanted to condense and share some of the findings, but if you wanted to purchase the full report from eMarketer.com, you can find it here.

Before I get into the numbers, I wanted to give you an idea of what the end game for mobile is. Mobile has evolved to be a part of our lives; our phones are with us – for the most part – 100% of the time. Because of this, how much we use our phones to complete activities in our daily lives will only increase. It used to be just to make calls, then text as well, then email as well, then surf the internet on the early (crappy) mobile web browsers, then apps and so on. We even have the ability to track our health on our phone, and in a relatively short period, probably 10 years, when you go to the doctor’s office, you’ll just hand the doctor your phone, and it will have all your medical info and readings it has been taking since your last visit. Many companies are working on how the mobile phone will replace desktops, which – other than for work – have been declining in sales. Unless you need a desktop to run high powered programs like video/image editing or PC games, you’ll soon just have your phone and a couple monitors at home/work that you plug directly into.

 

Alright… onto the info:

Continue reading “Mobile Advertising In Canada Going Into 2018”

GOOGLE THINK AUTO 2017: FULL REVIEW

For those of you who enjoyed the brief highlight reel we released in September on Google Think Auto, here’s the full review. Enjoy!

Google Think Auto 2017

In September, we were fortunate enough to attend this year’s edition of Think Auto at the Toronto Centre for the Arts. The scenery of the event was different and so was the direction of the event. Instead of focusing on the four phases of the car buying journey, there was a ton of data presented on the the buyer’s persona. If you don’t remember what the four phases are, check out our 2016 recap of Think Auto for a good refresher. Continue reading “GOOGLE THINK AUTO 2017: FULL REVIEW”

Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively

How to Merchandise Your Inventory Effectively
Dilbert’s friend Wally, the perpetual voice of reason.

Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:

If you’re in the business of selling vehicles, you need to put your inventory on your website.

Continue reading “Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively”

Western Canadian Dealer Summit 2017

Another amazing event hosted at the Banff Springs Hotel is in the books. The Western Canadian Dealer Summit brought together dealerships from British Columbia, Alberta and Saskatchewan to listen and learn from industry experts about what’s happening in the automotive industry. So what did we learn this year? Here’s our highlight reel.Western Canadian Dealer Summit was hosted at the Banff Springs hotel

Continue reading “Western Canadian Dealer Summit 2017”

Think Auto 2017

Google Think Auto 2017
Toronto Centre for the Arts, September 7, 2017

This past Thursday, we were fortunate enough to attend this year’s edition of Google Think Auto at the Toronto Centre for the Arts. Although the venue changed from the usual scene at Massey Hall and the direction of the event was slightly different by not having individual dealers out (check out our blog on the upcoming Think Dealer events!), the content was useful and provided a different perspective on our ever changing Canadian car buyer market. Continue reading “Think Auto 2017”

Think Dealer 2017 Events

Think Dealer 2017 Events

If you haven’t already heard, Google changed up their Think Auto event this year. Instead of bringing everyone across the country to the centre of the universe…Toronto… they decided to bring their wealth of knowledge across the country and host Think Dealer specific events in 5 cities between October 12th and November 9th. Lucky for us, we were still able to check out Think Auto and you can read up on our quick summary of the event here! Continue reading “Think Dealer 2017 Events”

Strathcom Media: Das Volkswagen Website & Online Advertising Provider

Volkswagen driving down a highway

Over the past few months, Volkswagen Canada has been searching across the country for the best website and online provider for their dealers. Strathcom Media is thrilled to announce that we have been  selected as one of their 3 providers.

Volkswagen Dealers – if you would like to learn more about Strathcom Media and why you should consider us as a provider, you can: Continue reading “Strathcom Media: Das Volkswagen Website & Online Advertising Provider”

Automotive Innovations – what are shoppers looking for?

It’s always interesting to see the new and upcoming technology that luxury automakers reveal at their auto shows. The technology that is released today could potentially be commonplace for vehicles in the future – and not only for luxury vehicles. This can be traced back to the early versions of the seat belts that Saab offered in 1958, the first implementation of ABS.

An automobile full of new technology and innovation

Continue reading “Automotive Innovations – what are shoppers looking for?”

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them. Continue reading “Are you ready to Go Further?”

Boosted Posts are Bullshit.

There is no mincing words here: boosted posts are bullshit.

It’s definitely an enticing idea, sure – you get that notification that gives you a little digital pat on the back that the Facebook post you made earlier is performing better than 75% of the posts on that Page, and you can boost it for $X and reach up to blank-thousand more people.

And that’s when you mark the notification as read, and step away from the computer. Don’t click on it, don’t pick a number of days to boost it for, and don’t plug your credit card in.

We can give you any number of answers as to why it’s a bad idea, but here’s the only one that matters: Continue reading “Boosted Posts are Bullshit.”

What Are Canadian Car Buyers Looking For & How Do You Appeal to Them?

According to recent Mintel data, Canadians are practical in what they look for within automotive innovations. While they show consideration for innovations that elevate comfort and convenience, they prioritize affordability, safety and reliability.  This is where smart communication through our social media platforms comes into play.  For each different manufacturer, competitive edge is not only within innovation, but in how they communicate their commitment to meeting consumers needs and wants.

Safety Features are always top of mind.  Canadians are most interested in the different safety features different manufactures offer in their vehicles.  As we find more and more interest in automated features – such as blind spot warning systems and rear and front cameras – dealers must make sure they are mentioning these features while also conveying that consumers should feel safe working with them.

Women are becoming more and more involved in the vehicle purchasing process and are showing interest in automotive innovations – especially safety features. However, they remain far less engaged in keeping up with the latest vehicle innovations.

Female buyers' leading emotions for mentions of buying a car
Female buyers’ leading emotions for mentions of buying a car

With women accounting for over one-third of online discussions around the car buying journey and showing a fair amount of anticipation, it is important to be sure we are still catering to them as an audience as well as what they are looking for in a vehicle. A great example of this is Mercedes-Benz’s ‘She’s Mercedes‘ campaign.

More people are also starting to show more interest in Hybrid/Electric vehicles when talking about automotive innovation.  Studies show that those who are engaging in online discussions or posting about automotive innovation are much more likely to be interested in hybrid and electric vehicles than the general population.  A 2016 report from Mintel’s New Cars – Canada showed that nearly a quarter of Canadians 18-24 years old are considering a hybrid/electric car for their next vehicle.

Making relevant posts to your Social Media platforms is an easy powerful way to promote your product.  If you want to learn more about how to be successful on Social Media, contact us today!

Advertising in the Age of Ad-DHD

People are busy. With work, family, social media, and a plethora of other distractions it is getting more and more difficult for advertisers to get people to notice their ads; let alone retain people’s attention long enough for their ad to actually be recalled. Think of it as a kind of ADHD… Ad-DHD.

As people's attention spans decrease, their ability to recall ads does too.

 

According to Google, users who watch ads for more than three seconds are more likely to recall, recognize and consider your brand. This may not sound like a long time, but to keep someone’s attention for more than 3 seconds is a lot more difficult in this day and age.

In a recent Google Livestream, Google talked about the new currency: time. Google also discussed how the Old Mantra was ‘get the customer to the dealership‘ and the new mantra is ‘bring the dealership to the customer‘. So, how can do you bring the dealership to the customer? Continue reading “Advertising in the Age of Ad-DHD”

A Vending Machine for Supercars?

The year is 2017, and seeing the advances technology has made over the past few decades, it’s hard to imagine where we might go from here.

For now, it appears we’ve reached a milestone. As far as vending machines go, this may be the greatest iteration. A Singapore dealer, Autobahn Motors, has created a 15-story vending machine – its sole purpose? Dispensing supercars. Continue reading “A Vending Machine for Supercars?”

3 Misconceptions About Ad Quality According to Google

In a recent edition of Google Best Practices they laid out the difference between auction-time quality and the 1-10 quality score. Regarding your quality score, here are 3 things that matter:

  1. The User’s Device
  2. Relevance
  3. Performance on Related Keywords

Hands typing on laptop computer - there are several misconceptions about quality score on Google

I don’t think that there is anyone out there that can argue that these factors do not effect your quality score. But here are some factors that, contrary to some opinions, do not matter: Continue reading “3 Misconceptions About Ad Quality According to Google”

Clarity on Conversions: what is actually being reported to you? Leads?

Do you know exactly what your online providers call a conversion? What they call a lead? If you cannot definitively answer that question it might be time to have a chat with them.  Although there seems to be endless oversight in the automotive industry, there is no industry standard for what we call a lead or a conversion.

hand holding mobile smart phone at blurred car for sale in showroom background

Most people would agree that a form completion, email, text, chat or clicks-to-call all represent a lead as a consumer is engaging directly with your business. Sounds fair. Continue reading “Clarity on Conversions: what is actually being reported to you? Leads?”

2017 Precious Metal Gala

It’s not difficult to enjoy an evening of fine foods and entertainment, especially when it’s paired with a range of the best vehicles on offer. The Edmonton Motor Show’s 2017 Precious Metal Gala combined these things into a truly enjoyable evening.

The Edmonton Motor Show Precious Metal Gala

The Precious Metal Gala featured the best vehicles available by various manufacturers all in one place.  We were excited to explore the offerings. Here are some of the sights and highlights from the 2017 Gala: Continue reading “2017 Precious Metal Gala”

4 Ways to Make Your Mobile Site Better, According to Google Best Practices

In the latest article from  Google Best Practices, Google gave 4 Tips for a Frictionless Mobile Experience. Not all of their tips necessarily apply to the automotive industry, but these are 4 simple ways to make your mobile site better.

Woman using tablet at night, visiting a mobile site

Make it Responsive

Continue reading “4 Ways to Make Your Mobile Site Better, According to Google Best Practices”