Automotive Conferences You Should Check Out in 2018

Group of people sitting in a row and applauding at conference.

 

Canadian International Auto Show

Toronto – February 16-25, 2018

AutoShow 2018 is excited present attendees with fast and furious opportunities and experience throughout this 10 day event! Check out the AutoShow’s daily schedule for amazing event content including prizes, promotions, a list of engaging speakers, and special events each and every day! Dealers are invited to a Facebook-hosted VIP party night on February 15th, as well!

For more information, follow the link below:

https://www.autoshow.ca/

 

 

CBT Automotive Conference & Expo

Atlanta – March 7-9, 2018 

Considered the most comprehensive and information packed event in retail automotive, this event approaches all aspects of the industry such as Marketing, Social Media, Sales Strategy, Fixed-Ops, Leadership & Management, Technology and so much more.

For more information, follow the link below:

http://cbtconferenceandexpo.com/learn/

 

 

NADA

Las Vegas – March 23-25, 2018 

The need for dealers to understand digital technology and marketing, as well as the effects on their respective businesses is a top priority at NADA Show. To boot, there’s usually a Canadian party on the eve of the show’s opening! Things get rolling Friday, March 23 at 8:30-5, and things wrap up Sunday, open 8:30 to 4.

For more information, follow the link below:

https://show.nada.org

 

 

Auto Remarketing Canada Conference

Toronto – March 27-28, 2018

Learn from the best at this annual event that brings together the remarketing and used-vehicle industry for 2 days of learning, sharing and networking to optimize your business. Form powerful connections and attend workshops with top dealers and executive decision makes. If you are in the used-vehicle industry or the remarketing industry, this event should definitely be on your calendar! Early bird registration is now open.

For more information, follow the link below:

https://arcanada.autoremarketing.com/

 

 

Women & Automotive Canadian Leadership Forum

Toronto – March 29, 2018

This one day forum full of speaker presentations and panel discussions is an innovative, game changer for advancing women into leadership roles in the Canadian automotive industry. As more women join the automotive industry, it is key to provide them networking and career advancement opportunities that strengthen them into leadership and decision-making roles. A great opportunity to both network and achieve goals together. We were honoured to speak at the first annual Women & Automotive conference last year, and we look forward to seeing you there this year! Early bird registration is now open.

For more information, follow the link below:

https://www.womenandautomotive.com/

 

 

Automotive Conference & Expo

Niagra Falls – April 11-12, 2018

TADA’s Auto Dealers Innovation Series and Ontario Dealer Day have combined to bring dealers an exciting conference that features presentations from high profile industry leaders that are experts in new marketing strategies and technology. Fill your brain with empowering sales strategies, leadership, and a look into the future of the automotive industry that is ever-evolving.

For more information, follow the link below:

https://www.automotiveconferenceandexpo.ca/

 

 

DrivingSales Presidents Club

Ft. Lauderdale – May 6-7 2018 

This specialized event focuses on critical operation discussions with real-life experts, and solutions are provided for the most challenging issues. Take home actionable strategies for your dealership and engage at a deeper level with dealer executives pioneering new practices for their stores and groups.

For more information, follow the link below:

http://drivingsalespresidentsclub.com/

 

 

DrivingSales Canadian Dealer Forum

2018 date & location TBD

If you’re not into the traditional conference style and just want to learn best practices you can instantly take back to the dealership, this is a great opportunity for you.

“The Canadian Dealer Forum was designed to be a very practical conference – a true forum where dealership executive teams can create an actionable business plan. You will walk away with a list of tactics you can apply the next day to drive results inside your dealership.”

For more information, follow the link below:

http://canadiandealerforum.drivingsales.com/

 

 

Google Think Auto

2018 date and location TBD

 

 

Best Practices For Automotive

Detroit – September 11-14, 2018

This conference will unite all levels of industry professionals to create an innovative event built around learning, networking and peer collaboration. This is more of a hands on, interactive experience that will open your mind and leave you with fresh ideas and best-in-class strategies to optimize your overall business performance. To stay up-to-date on conference updates:  #BP4auto

For more information, follow the link below:

auto.bestpracticeconferences.com

 

 

DealerTalk

Montreal – (date TBD)

Calgary – (date TBD)

Toronto – (date TBD)

Vancouver – (date TBD)

Does your digital marketing strategy need a boost? If you want to learn about the latest creative and marketing trends, DealerTalk is the conference to go to. This year’s theme is Dealership of the Future, and is sure to be full of great keynotes (including Gary Vaynerchuk in Toronto) and networking. To make sure as many Canadians as possible can attend, they host the conference in Montreal, Calgary and Toronto.

For more information, follow the link below:

https://dealertalk.ca/

 

 

Western Canadian Dealer Summit

Las Vegas – November 1-3, 2018

WCDS is a must-attend industry event with the Alberta, Manitoba and Saskatchewan Associations joining together for what is sure to be an information-packed conference!

For more information, follow the link below:

westerndealersummit.com

 

 

DrivingSales Executive Summit

Las Vegas – TBD

If you are looking for a progressive conference to give you help you with your strategic planning, DrivingSales Executive Summit is where you want to go. This event brings all of the most progressive dealers and vendors together to have industry-changing conversation. Last year, our very own Business Development Manager, Alecia Wilson, spoke at DSES about best practices for hiring and retaining staff.

For more information, follow the link below:

http://www.drivingsales.com/dses/ 

 

 

Google ThinkDealer

Montreal – (date TBD)

Toronto – (date TBD)

Halifax – (date TBD)

Vancouver – (date TBD)

Calgary – (date TBD)

Last year’s Google ThinkDealer events were extremely informative for dealers and us! Google discussed how dealers are currently spending their advertising budgets, and how they should be spending more of it online. Google also released their Dealer Playbook – a step-by-step guide for dealers on how to advertise on Google and generate more leads. If you would like a copy of the Google’s Dealer Playbook, just let us know and we will send it to you!

 

We will continue to update this list as more dates and locations are confirmed, and please let us know if there are any other events we might have missed! To keep up to date on events we will be attending and speaking at, make sure to subscribe to our newsletter!

 

DealerTalkX Toronto 2017

Another conference is in the books! DealerTalkX in Toronto took place November 16th in a very hipster and industrial venue called the Warehouse. Although it felt like it was in the middle of nowhere, and our Uber might have dropped us off at the wrong door, the content presented made it well worth the trip.

DealerTalkX Toronto 2017, The Warehouse, Toronto, ON
DealerTalkX Toronto 2017, The Warehouse

The morning started off with an interesting presentation from Malte Kruger from Mobile.de which is Germany’s largest vehicle market. He spoke about the importance of reviews when it comes to a vehicle market place and how a German Audi dealership gained 1000 reviews in just 18 months. The key – ask! If you don’t ask for the review, why would your customers think to give you one?

The most exciting presentation of the day was up next with the one and only, Gary Vaynerchuk. To say we were excited to see him present wouldn’t even begin to scratch the surface. He touched on a number of hard hitting points that dealers really need to take into consideration. The biggest one for us – “You can’t win in 2019 if you don’t start laying the foundation for it in 2017.” Seems like a simple thought at first, but when you start looking at your overall strategy in place today, is it really setting you up for the future? Think of where you’re spending your advertising dollars and look for the under-priced opportunities. If you’re still advertising with print and TV, you’re missing the mark! He left us all with one great thought to take back – “what’s the ROI of something you don’t know how to use? Zero!” Don’t be the one in the dealership to not invest in something like Facebook advertising because you “don’t see the value in it” when you haven’t spent the time to understand it first.

Gary Vaynerchuk, DealerTalkX 2017 Toronto, ON
Gary Vaynerchuk, DealerTalkX

Next up was Emma Hancock from The Car Girl to speak about the customer of the future: women! This demographic represents 40% of all vehicle purchases in Canada and women aged 50 – 70 are the largest segment of female consumers, have a higher income and overall net worth. Sounds like a pretty good demographic to target and sell to, but not surprisingly, 63% of women say they don’t like going into car dealerships. So what can you do to change this perception?  Simple: acknowledge, respect and recognize women car buyers and don’t make comments like “when will your husband be coming in to see the vehicle.”

The final presentation we caught was from Devin Daly from Spin Car. Although his presentation might have been taking us back a few years when the conversation of merchandizing inventory started to ramp up in the industry, he definitely hit on a lot of things that dealers still aren’t doing, or aren’t doing well. Some of his tips for getting the best photos online were: be consistent, convey professionalism (think clean cars!) and get those photos online fast to avoid missed opportunities.

This wrapped up our 2017 conference season, and what a great way to end it. We’re definitely looking forward to seeing the hard hitting lineup of speakers for DealerTalkX  2018. Keep an eye out for our 2018 list of conferences to check out and start planning where you’re going to go and who you’re going see early! We hope to see you there!

Dealers Asked, Google Listened: Google’s 2017 Dealer Playbook

GOOGLE’S DEALER PLAYBOOK IS HERE!

2017 Dealer Playbook

If you attended any of the Google Think Dealer events this fall, you know that Canadian dealers have been asking for a step-by-step guide on how to advertise on Google for years, and it is finally available. Based on Canadian automotive data, whether you are a beginner looking to do the bare minimum, or a seasoned pro looking for how to stand out online, The Dealer Playbook breaks down exactly where you should be spending your marketing dollars.

You can download the Playbook here, and if you have any questions just ask your friendly neighborhood Premier Google Partner, Strathcom Media.

To learn more about the Dealer Playbook, there is still time to register for Google Think Dealer in Vancouver and Calgary , and we will be publishing a blog summarizing everything we learned at these events. Stay tuned!

Mobile Advertising In Canada Going Into 2018

 

eMarketer.com recently published their report on Mobile Advertising in Canada and to no ones surprise, mobile is exploding. I wanted to condense and share some of the findings, but if you wanted to purchase the full report from eMarketer.com, you can find it here.

Before I get into the numbers, I wanted to give you an idea of what the end game for mobile is. Mobile has evolved to be a part of our lives; our phones are with us – for the most part – 100% of the time. Because of this, how much we use our phones to complete activities in our daily lives will only increase. It used to be just to make calls, then text as well, then email as well, then surf the internet on the early (crappy) mobile web browsers, then apps and so on. We even have the ability to track our health on our phone, and in a relatively short period, probably 10 years, when you go to the doctor’s office, you’ll just hand the doctor your phone, and it will have all your medical info and readings it has been taking since your last visit. Many companies are working on how the mobile phone will replace desktops, which – other than for work – have been declining in sales. Unless you need a desktop to run high powered programs like video/image editing or PC games, you’ll soon just have your phone and a couple monitors at home/work that you plug directly into.

 

Alright… onto the info:

Continue reading “Mobile Advertising In Canada Going Into 2018”

GOOGLE THINK AUTO 2017: FULL REVIEW

For those of you who enjoyed the brief highlight reel we released in September on Google Think Auto, here’s the full review. Enjoy!

Google Think Auto 2017

In September, we were fortunate enough to attend this year’s edition of Think Auto at the Toronto Centre for the Arts. The scenery of the event was different and so was the direction of the event. Instead of focusing on the four phases of the car buying journey, there was a ton of data presented on the the buyer’s persona. If you don’t remember what the four phases are, check out our 2016 recap of Think Auto for a good refresher. Continue reading “GOOGLE THINK AUTO 2017: FULL REVIEW”

Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively

How to Merchandise Your Inventory Effectively
Dilbert’s friend Wally, the perpetual voice of reason.

Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:

If you’re in the business of selling vehicles, you need to put your inventory on your website.

You were probably told this a few years ago, and we’re still telling you this now because it often doesn’t happen. The reasoning is pretty simple, too: if you can’t be bothered to put in the effort required to show a customer why they should do business with you, they won’t be bothered to put in the effort to go looking for it.

Think of it this way: buying a home is the largest purchase the average person will make in their lifetime. If you were selling your house, and your realtor didn’t put a listing of your house on MLS online, you’d probably be pretty upset, right? Chances are good that potential buyers wouldn’t even know your house was for sale unless they happened to drive by and see the sign on the lawn. And even then, they wouldn’t be able to go online and find the listing to learn about how many bedrooms or bathrooms it has, peruse the square footage or other house specifications, or look at pictures of how the house looks inside. Those potential buyers would probably have a greater chance of finding other homes, listed by other realtors, who did the best job possible of showcasing the house in that online listing so that the potential buyers would want to book a viewing and hopefully make an offer.

A vehicle is the second largest purchase that the average person will make in their lifetime. Why would your dealership want to do things any differently?


To learn more about how to best structure your online inventory for your customers, plus our Big Four Best Practices, be sure to check out the recording for “How to Merchandise Your Inventory Effectively”.

Want to be the first to know? Join our mailing list to ensure you’ve got a front row seat to the next webinar!

Western Canadian Dealer Summit 2017

Another amazing event hosted at the Banff Springs Hotel is in the books. The Western Canadian Dealer Summit brought together dealerships from British Columbia, Alberta and Saskatchewan to listen and learn from industry experts about what’s happening in the automotive industry. So what did we learn this year? Here’s our highlight reel.Western Canadian Dealer Summit was hosted at the Banff Springs hotel

Continue reading “Western Canadian Dealer Summit 2017”

Think Auto 2017

Google Think Auto 2017
Toronto Centre for the Arts, September 7, 2017

This past Thursday, we were fortunate enough to attend this year’s edition of Google Think Auto at the Toronto Centre for the Arts. Although the venue changed from the usual scene at Massey Hall and the direction of the event was slightly different by not having individual dealers out (check out our blog on the upcoming Think Dealer events!), the content was useful and provided a different perspective on our ever changing Canadian car buyer market.

The focus of this year’s event was on buyers falling into three main buckets:

  1. First Time Buyer “The Newbie” – represents 20% of the Canadian car buying market
  2. Brand Loyalist “The Loyalist” – represents 37% of the Canadian car buying market
  3. Brand Switcher “The Switcher” (or the promiscuous as they like to call them) – represents 43% of the Canadian car buying market

Here are some highlights of this year’s study:

  • Video continues to be the hot topic going into next year, but the conversation has changed from OEMs being simply present, to being present in the right way and getting in front of the right audience.
  • The Newbies and the Switchers are the top two buyers heading to YouTube, but they are watching different content. The Newbies are focused on expert and peer reviews of vehicles while the Switchers are watching on the road and test drive videos.
  • On average, Canadian car buyers:
    • Will visit 2 dealerships (down from 3 last year)
    • Are in the market for 57 days
    • Will consider between 2 and 4 brands
  • 80% of car buyers said that digital will reduce the number of visits to a dealership, meaning they are using online resources to be more efficient
  • 54% of car buyers said that they will not contact the dealership before going there
    • This means that you have to WIN online to win the in-person visit!
  • Google will be hosting Think Dealer events across the country to present more dealership specific information

We will have a  complete summary to follow with more detailed info and stats, stay tuned!

Think Dealer 2017 Events

Think Dealer 2017 Events

If you haven’t already heard, Google changed up their Think Auto event this year. Instead of bringing everyone across the country to the centre of the universe…Toronto… they decided to bring their wealth of knowledge across the country and host Think Dealer specific events in 5 cities between October 12th and November 9th. Lucky for us, we were still able to check out Think Auto and you can read up on our quick summary of the event here!

The goal of Think Dealer is to bring the latest industry stats and innovations to a location near you. The team from Google will be presenting their latest findings on what you can do at the dealership level to reach, engage and drive car buyers to your dealership!

Our team will be jet setting off to 4 of the 5 Think Dealer events (sorry Montreal) and we’d love to see you there. Here are the dates and locations:

  • Montreal – October 12th
  • Toronto – October 17th
  • Halifax – October 19th
  • Vancouver – November 7th
  • Calgary – November 9th

If you’re interested in attending one of these events, we would be happy to sign you up! Please reach out to info@strathcom.com and we’ll take care of the rest. If you’re looking for some more information, head to https://events.withgoogle.com/think-dealer-2017/. Or if you would like to attend Think Dealer in either Toronto or Vancouver but don’t want to splurge on a plane ticket and hotel room, enter our contest and we will not only foot the bill, but also hook you up with Strathcom, Facebook, and Google swag!

We look forward to seeing you at Think Dealer!

Strathcom Media: Das Volkswagen Website & Online Advertising Provider

Volkswagen driving down a highway

Over the past few months, Volkswagen Canada has been searching across the country for the best website and online provider for their dealers. Strathcom Media is thrilled to announce that we have been  selected as one of their 3 providers.

Volkswagen Dealers – if you would like to learn more about Strathcom Media and why you should consider us as a provider, you can:

  • check out our Volkswagen Webinar that we hosted yesterday here.
  • download our case study with Southgate Volkswagen and testimonial video here.
  • If you would like to compare us with the other two providers, you can do so right here.
  • If you would like to attend our second webinar on Thursday, August 10 to ask us questions in person, you can register here for English and here for French.

Volkswagen is sunsetting their partnership with DMT. If you are using a DMT website without a secondary site, you will need to choose a new provider. If you have any other questions, you can drop us a line at vw@strathcom.com or 1 (888) 914-1444!