Your dealership has a wonderful selection of vehicles in stock.
Your sales manager sets prices at competitive market values.
Your inventory manager writes thorough, accurate, helpful descriptions for each unit.
Your detailing staff do a meticulous job making every vehicle spotless.
Your photographer shoots and edits photos just right, so that your products appear dazzling.
Your social media advertising is parroting the same message as every other franchise, and it doesn’t show off the above, anything unique about your business, or what you alone have to offer.
Wait a second—let’s talk about that last one. Continue reading “Be More Dynamic, with Facebook Dynamic Inventory Advertising”
My Takeaways From This Year’s Call-To-Action Conference
In our industry, more than others, we are consistently challenged to break through the noise and engage individuals in a way that converts them to customers. This means creating better content.
The 5th Call-To-Action Conference, hosted by Unbounce in Vancouver, BC, was full of insightful and actionable ideas about the ever changing marketing landscape. From AI generated pages to a step-by-step walk-through of landing page audits, there were new things to learn and relearn throughout the conference.
Here are my top takeaways:
Continue reading “Here’s a Call to Action For Ya!: Create Better Content”
When I was studying graphic design, I remember my instructors repeatedly mentioning –harping really– about “design consistency”. Since then, this principle has stuck in my mind and, as a designer, I understand how inconsistent design can harm your brand. Continue reading “The Importance of Design Consistency”
As an automotive dealer you’ve got a lot to worry about. No doubt, when it comes to your business’ online advertising you’ve got a keen interest in sharing the most effective message that’ll have the most impact in service of your business goals—to sell cars. At your dealership, you’ve got a certain idea of what your business is. It has a certain voice, a certain persona that you want online users to get acquainted with; it resonates with your audience and eventually prods them to trust you with their business. But what if you’re not satisfied with the message or advertisements pushed on you monthly by your OEM? Maybe you think their incentive message is too weak? Perhaps too generic? If you run the incentive advertising of your manufacturer, are you simply settling for creative that doesn’t do your business justice? It’s a fair concern, and one that deserves serious consideration. This post delves into the question of “why” run OEM incentive advertising, and questions whether individuality in your advertising, at this level, might not be the hill to die on. Continue reading “To OEM or Not to OEM? That’s the Advertising Question”
I recently attended the UnWorkshop event put on by MDA for Edmonton and Calgary automotive dealers. The moderators for the event, Jay Radke and Michael Cirillo, keep these events more hands on and collaborative—and less about being presented to.
This event was focused on local SEO with Darren Shaw, founder of the Edmonton agency WhiteSpark, and he performed a live audit in each city for one of the dealerships attending. Darren focused on 5 key areas during his audit, Google My Business, Reviews, Citations, Website, and Links. Below are a few key takeaways from the conference. Continue reading “MDA UnWorkshop Recap: All About Local SEO”