Strathcom Media Blog

Digital Marketing for Dealerships

Google Partners Connect Calgary | Presented by Strathcom Media & Google Canada

photograph of calgary with text superimposed, reading Connect with Google

We’re having a party, and you’re invited! Well, it’s more of a conference than a party, but by the time all is said and done you’ll be ready to cut loose—at the bar and at your dealership.

Join the Strathcom Media team, as well as our friends from Google (we’re a preferred partner, just sayin’ *brushes dirt off shoulder*), at The Baron in Calgary—and see first-hand how the Canadian automotive industry has and is changing, and how you can not only keep up to the changes but leverage them to be a more successful dealership. Because the goal is to sell more cars, right? Continue reading “Google Partners Connect Calgary | Presented by Strathcom Media & Google Canada”

Google Knows Everything–Including Your Dealership Location

Network gps navigation modern city future technology

One of the most popular SEO requests we see from dealerships across Canada is to take all of their pages and add groupings of text that list all of the cities, towns, or local areas that they “serve.” Sometimes it’s simply the local areas around them (especially for dealerships that are located in a “greater” area around a major city), and sometimes it stretches far beyond what is logical. I’ve seen dealerships ask to list cities that are hours from their physical location, or attempt to rank in search for an entire province that would take almost a full day to drive from end-to-end. For the love of winter tires, I’m telling you: stop the location stuffing madness. It isn’t helping you, I promise.

Why is this tactic a problem?

Continue reading “Google Knows Everything–Including Your Dealership Location”

Having Issues Generating PPC Leads? Review These Great Ideas

Surprised man looking through a magnifying glass

Every aspect of your business is important, and you want to see a return on every dollar you spend—whether you’re a small, mom & pop business or a giant multinational. This includes your online advertising. While it can be disheartening when you don’t see the results you’re after, keep your head up! We’ve got some tips and tricks that’ll help you generate more online advertising leads.   Continue reading “Having Issues Generating PPC Leads? Review These Great Ideas”

“They Came Highly Recommended!”: The Changes to Facebook’s Review System

Vector realistic isolated neon signs of thumbs up and down on the wall background. Concept of rating, network and social media.

Life used to be simpler, before social media democratized everything—including criticism. Now while this can be a good thing (in theory), allowing all consumers to have a voice is an incredibly difficult system to police. Arguably the most famous —slowly becoming infamous— review site Yelp has faced enormous criticism over what’s seen as a Mafioso-like approach that would leave Mario Puzo and Francis Ford Coppola shocked and appalled. Everything from negative reviews about parking, to outright extortion. The pushback has been fierce, and Yelp has been the subject of countless articles, a 2017 documentary, and a 2015 episode of South Park—and if you’ve ever seen South Park, you know that you don’t want to be the subject of one of their episodes. Like many aspects of the digital world, advances come quick and changes come quicker. Facebook is leading the charge in this regard, and are changing their review system from a 5 star rating system into a new, recommendation system. But how will this affect your dealership? Continue reading ““They Came Highly Recommended!”: The Changes to Facebook’s Review System”

Good Design is a Lot Like a Good Marriage…

happy couple cheering because they got married!

Something that I learned after being married, is that communication is key. If you have a good line of communication then your relationship will do great!  Expressing your likes and dislikes will help you to improve your relationship and better yourself. I call it companionship inventory. The way companionship inventory works best, is by utilizing the “hamburger method”. The buns are the compliments and the criticism is the stuff in the middle–you may have heard it referred to in another, not-as-delicious type of sandwich. Continue reading “Good Design is a Lot Like a Good Marriage…”