Life used to be simpler, before social media democratized everything—including criticism. Now while this can be a good thing (in theory), allowing all consumers to have a voice is an incredibly difficult system to police. Arguably the most famous —slowly becoming infamous— review site Yelp has faced enormous criticism over what’s seen as a Mafioso-like approach that would leave Mario Puzo and Francis Ford Coppola shocked and appalled. Everything from negative reviews about parking, to outright extortion. The pushback has been fierce, and Yelp has been the subject of countless articles, a 2017 documentary, and a 2015 episode of South Park—and if you’ve ever seen South Park, you know that you don’t want to be the subject of one of their episodes. Like many aspects of the digital world, advances come quick and changes come quicker. Facebook is leading the charge in this regard, and are changing their review system from a 5 star rating system into a new, recommendation system. But how will this affect your dealership? Continue reading ““They Came Highly Recommended!”: The Changes to Facebook’s Review System”
Strathcom Media Blog
Digital Marketing for Dealerships
Something that I learned after being married, is that communication is key. If you have a good line of communication then your relationship will do great! Expressing your likes and dislikes will help you to improve your relationship and better yourself. I call it companionship inventory. The way companionship inventory works best, is by utilizing the “hamburger method”. The buns are the compliments and the criticism is the stuff in the middle–you may have heard it referred to in another, not-as-delicious type of sandwich. Continue reading “Good Design is a Lot Like a Good Marriage…”
When most dealerships are faced with the question, “Does your business have a digital strategy?”–the usual answer is (hopefully), “Yes, of course!” And this would be great, but are you truly utilizing this strategy? Or, even worse, are you not using a strategy at all? We’re not saying that not having a digital strategy is borderline criminal (though it is)–we’re just here to help.
Strategy, according to Wikipedia, is a plan of action or policy designed to achieve a major or overall aim. In short, a strategy is an in-depth plan. For your dealership you should be thinking of the long-term advantages your dealership provides compared to your competition, and how you can defend that competitive advantage. Continue reading “Chess, Not Checkers: Why Your Dealership Needs a Digital Strategy”
Your dealership has a wonderful selection of vehicles in stock.
Your sales manager sets prices at competitive market values.
Your inventory manager writes thorough, accurate, helpful descriptions for each unit.
Your detailing staff do a meticulous job making every vehicle spotless.
Your photographer shoots and edits photos just right, so that your products appear dazzling.
Your social media advertising is parroting the same message as every other franchise, and it doesn’t show off the above, anything unique about your business, or what you alone have to offer.
Wait a second—let’s talk about that last one. Continue reading “Be More Dynamic, with Facebook Dynamic Inventory Advertising”
My Takeaways From This Year’s Call-To-Action Conference
In our industry, more than others, we are consistently challenged to break through the noise and engage individuals in a way that converts them to customers. This means creating better content.
The 5th Call-To-Action Conference, hosted by Unbounce in Vancouver, BC, was full of insightful and actionable ideas about the ever changing marketing landscape. From AI generated pages to a step-by-step walk-through of landing page audits, there were new things to learn and relearn throughout the conference.