Have you ever wondered why you see ads which are tailored to you on your favourite blog, or while you’re catching up on local news online? These are the ads found on the Google ad network, and all the millions of websites and apps that partner with Google. This network is made up of Google services like Search, YouTube, and Gmail, and is borderline-omnipresent (we’re happy as long as they don’t change their name to Skynet). But did you know that you can personalize this information, telling Google what you do and don’t want to see? Continue reading “Personalize Your Google Experience”
Strathcom Media Blog
Digital Marketing for Dealerships
What Are Meta Descriptions?
You know that little blurb at the bottom of the link on Google that kind of tells you the answer when you hastily searched for “weird growth on big toe”? That’s a meta description. They’re often used to preview text from the content when sharing to social media, but we here at Strathcom Media think it’s so much more than that. Even though Google recommends you to only write up to 155 characters, we’re going to tell you how you can make the most out of this small box of information. Read on to learn more about the importance of optimizing your meta descriptions for better visibility on a search engine results page (SERP). Continue reading “What Are Meta Descriptions?”
How can you best maximize your chances for sales success and brand loyalty, vs. losing sales opportunities in both the short and long-term? For starters, this can be done by having a deeper understanding of the preferred car shopping experience that today’s customer is looking for, both online and offline, and then adjusting the dealership’s business practices accordingly. Today’s customer, who also happens to be the customer of tomorrow, are those who were born between 1977 and 2000 — commonly referred to as millennials. It is estimated that by 2020, 40% of new car buyers will be millennials; furthermore, according to a study by Brandwatch, 88% of current millennials use the internet to research a new car purchase.
Simply put, this means that a dealership’s sales and marketing team must ensure that their shopping experience, both online and off, is up-to-date.
So how can your dealership ensure that its online and offline experience is up-to-date for today’s potential customer, while staying true to your brand? It starts with understanding today’s customer, particularly the millennial, and doing what’s necessary to integrate the online and offline brand experience for them, in one seamless flow. And no, that doesn’t necessarily mean memes or viral videos (which, if used incorrectly, are the online equivalent of the giant inflatable green dancing tube man).
Title tags are used to specify the title of a web page; they’re clickable elements that lead you to the content on a page. It is what you see in the SERP (Search Engine Results Page), tab headline, or social media description. Frequently, you will hear people referring to title tags as SEO titles, or meta titles, but these terms generally all mean the same thing.
Imagine a world of data that you can interpret, analyze, and use to build future marketing campaigns. Now, what if you could do all that right now . . . from the comfort of your laptop while you watch your favorite country win their next footy match. Continue reading “The World Cup of UTM!”