Strathcom Media Blog

Digital Marketing for Dealerships

Why WordPress is one of the most used CMS in the industry

At Strathcom, we often talk about our  custom-built WordPress platform. But what exactly is WordPress and why does using it matter?

Storytime

WordPress's story

First, let’s answer the question: “What is WordPress?” WordPress is a content management system built on PHP and MySQL. It originally started out as a blogging software to replace a discontinued platform. It was built by two developers: Matt Mullenweg and Mike Little. In 2003, they launched the new WordPress platform that included a new templates and admin interface.

Because WordPress started out as a replacement for a blogging platform, it was also used heavily as a blogging system. As time went on, more features were introduced to WordPress such as: plugins, an improved admin user interface and theme systems. Slowly, WordPress started transforming from a blogging software into an open source, customizable content management system.

Benefits, benefits, benefits

Benefits of WordPress

On June 17, 2010 WordPress 3.0 was released which evolved the platform into a powerful open source CMS with:

  • Custom post types
  • Custom taxonomies
  • Custom backgrounds
  • Custom headers
  • Theme managers
  • API integrations
  • Multi-site networks

These are few of the great benefits of using WordPress today! Because WordPress is a free open source CMS, it has created a large community of developers who voluntarily contribute to the growth of the platform. This includes bug fixes, plugins, theme building, API integrations, and more. The great thing about this is ANYONE can contribute (not just developers), by answering support questions or creating documentation.

Ease of use

Ease of useWordPress is also very easy to use! There are lots of websites that offer pre-made WordPress sites with themes that have easy-to-use page builders. All you need to do is purchase a domain and you can have a site set up really fast! Most people who use WordPress are building sites without any knowledge of programming or designing websites. Furthermore, due to its super flexible nature, WordPress can be built into any type of site: blog, portfolio, Ecommerce….

A WordPress site can evolve quickly with the correct theme and right plugins. Plugins and themes (free or premium) help produce semantic markup which is very attractive to search engines. WordPress out of the box is very SEO friendly, and with the benefits of 1000s of free plugins at your disposal, you can increase SEO performance with a free or premium set plugin.

WordPress was created with lots of security so it is considered safe to run a site on the platform. But sometimes you want to take extra security measures.There are many of security plugins you can download to increase security.

WordPress is continuously evolving and will continue to do so. It is one of the most used platforms in the industry for the main reasons stated above. The more users WordPress has, the more of an impact it will create in the industry as one of the strongest CMS platforms. So, it is safe to assume that it will continue to be one of the most popular CMS platforms and will also continue to engage users to create great websites!

Dealers Asked, Google Listened: Google’s 2017 Dealer Playbook

GOOGLE’S DEALER PLAYBOOK IS HERE!

2017 Dealer Playbook

If you attended any of the Google Think Dealer events this fall, you know that Canadian dealers have been asking for a step-by-step guide on how to advertise on Google for years, and it is finally available. Based on Canadian automotive data, whether you are a beginner looking to do the bare minimum, or a seasoned pro looking for how to stand out online, The Dealer Playbook breaks down exactly where you should be spending your marketing dollars.

You can download the Playbook here, and if you have any questions just ask your friendly neighborhood Premier Google Partner, Strathcom Media.

To learn more about the Dealer Playbook, there is still time to register for Google Think Dealer in Vancouver and Calgary , and we will be publishing a blog summarizing everything we learned at these events. Stay tuned!

Mobile Advertising In Canada Going Into 2018

 

eMarketer.com recently published their report on Mobile Advertising in Canada and to no ones surprise, mobile is exploding. I wanted to condense and share some of the findings, but if you wanted to purchase the full report from eMarketer.com, you can find it here.

Before I get into the numbers, I wanted to give you an idea of what the end game for mobile is. Mobile has evolved to be a part of our lives; our phones are with us – for the most part – 100% of the time. Because of this, how much we use our phones to complete activities in our daily lives will only increase. It used to be just to make calls, then text as well, then email as well, then surf the internet on the early (crappy) mobile web browsers, then apps and so on. We even have the ability to track our health on our phone, and in a relatively short period, probably 10 years, when you go to the doctor’s office, you’ll just hand the doctor your phone, and it will have all your medical info and readings it has been taking since your last visit. Many companies are working on how the mobile phone will replace desktops, which – other than for work – have been declining in sales. Unless you need a desktop to run high powered programs like video/image editing or PC games, you’ll soon just have your phone and a couple monitors at home/work that you plug directly into.

 

Alright… onto the info:

Continue reading “Mobile Advertising In Canada Going Into 2018”

GOOGLE THINK AUTO 2017: FULL REVIEW

For those of you who enjoyed the brief highlight reel we released in September on Google Think Auto, here’s the full review. Enjoy!

Google Think Auto 2017

In September, we were fortunate enough to attend this year’s edition of Think Auto at the Toronto Centre for the Arts. The scenery of the event was different and so was the direction of the event. Instead of focusing on the four phases of the car buying journey, there was a ton of data presented on the the buyer’s persona. If you don’t remember what the four phases are, check out our 2016 recap of Think Auto for a good refresher. Continue reading “GOOGLE THINK AUTO 2017: FULL REVIEW”

Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively

How to Merchandise Your Inventory Effectively
Dilbert’s friend Wally, the perpetual voice of reason.

Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:

If you’re in the business of selling vehicles, you need to put your inventory on your website.

You were probably told this a few years ago, and we’re still telling you this now because it often doesn’t happen. The reasoning is pretty simple, too: if you can’t be bothered to put in the effort required to show a customer why they should do business with you, they won’t be bothered to put in the effort to go looking for it.

Think of it this way: buying a home is the largest purchase the average person will make in their lifetime. If you were selling your house, and your realtor didn’t put a listing of your house on MLS online, you’d probably be pretty upset, right? Chances are good that potential buyers wouldn’t even know your house was for sale unless they happened to drive by and see the sign on the lawn. And even then, they wouldn’t be able to go online and find the listing to learn about how many bedrooms or bathrooms it has, peruse the square footage or other house specifications, or look at pictures of how the house looks inside. Those potential buyers would probably have a greater chance of finding other homes, listed by other realtors, who did the best job possible of showcasing the house in that online listing so that the potential buyers would want to book a viewing and hopefully make an offer.

A vehicle is the second largest purchase that the average person will make in their lifetime. Why would your dealership want to do things any differently?


To learn more about how to best structure your online inventory for your customers, plus our Big Four Best Practices, be sure to check out the recording for “How to Merchandise Your Inventory Effectively”.

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