Strathcom Media Blog

Digital Marketing for Dealerships

You Ask, We Answer: Google My Business

map with google my business written and pin on top of map

Welcome back to another installment of “You Ask, We Answer!” (*intense music plays*). Because when you’ve got questions, we won’t rest until we find the answers. Well, there was that one time when one of the temps fell asleep while searching for the answer, but we doused them with a bottle of cold water–because that’s the type of intensity we bring to our webinars!

Today, we tapped our Lead Content Strategist, Google Local Guide, and moral beacon Melina Beeston to talk about Google My Business. Not only have we embedded the video below, but we’ve transcribed the whole damn thing (while I may subscribe to the infinite monkey theorem, it isn’t the best practise as a business).   Continue reading “You Ask, We Answer: Google My Business”

Look Closer… Seeing the Difference Between Ads & Organic Search

Closeup of the word SEARCH on binary code on a computer screen.

“Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?” – Morpheus, The Matrix (1999)

I had to get up from the computer and take a walk after realizing that, at the time of writing this, The Matrix is almost 20 years old. It was a game-changer which has stood the test of time, much like another entity which is around 20 years old: search engine advertising (abrupt segue, I know). Continue reading “Look Closer… Seeing the Difference Between Ads & Organic Search”

Reel Leads: How Video Can Help You Market Your Dealership

Sleazy man with big curly hair is wearing an old 70s outfit. He holds an old 8 mm camera and shoots some video. He is very happy.

One day, probably in the near future, we’ll connect USB cords into a slot on the back of our neck and intake copious amounts of information in a matter of moments. The only thing at risk is filling  our minds with too much knowledge and our heads exploding, like one of Gallagher’s watermelons (sorry for the dark mental image, it’s Monday morning and I’ve got a long week ahead of me). In the meantime, we’re forced to find as many different methods of learning as possible within a short time frame. Sort of like when I went to the “How to Make an Impact with Video” seminar put on by Margaux McWatt of local video production company Modern Muse Media. Attempting to condense their 30 hour video training program into 1 hour might’ve proved impossible, but hey, the Mission Impossible movies make Tom Cruise look like an ordinary sized person so my motto is never say never. And while we certainly had to skip a good portion of the actual —you know— filming and editing, I still walked away learning about the importance of video content on social media. Continue reading “Reel Leads: How Video Can Help You Market Your Dealership”

Taking Control: Improving the Millennial’s Car Buying Experience

Tattoed guy is listening to a podcast on his laptop

In our previous post, Driving the Market: What Millennials Look for When Buying Cars, we shared some insight into what can help you and your dealership best maximize your chances for sales success and brand loyalty–when it comes to one of the fastest growing, car buying-demographics.

Following up, we’re addressing what dealers can do to adjust their business practices for what millennials look for–their priorities and expectations–in order to increase the chances of this huge demographic driving off of your lot in one of your vehicles. Continue reading “Taking Control: Improving the Millennial’s Car Buying Experience”

You Ask, We Answer: On-Page & Technical SEO

Vector illustration - Web development

Welcome to the first of many thrilling installments of “You Ask, We Answer!” (working on the production value, in the meantime just imagine a gong sound in the background), where you send in your questions, and we answer them in our webinars.

We figured we’d start out strong with our Director of Product Development, CrossFit strongwoman, and all-around good gal, Carrie Oliva, talking about On-Page and Technical SEO. We’ve embedded the video footage of the webinar below, and then painstakingly transcribed (read: edited what the app transcribed for us) the answers to the questions below that. Continue reading “You Ask, We Answer: On-Page & Technical SEO”