The 2018 PPC Hero Conference (aka “Hero Conf” for those who prefer to abbrev) has come and gone, and we had the pleasure of traveling down to Austin to attend. As one of the largest online advertising conferences in the industry, Hero Conf attracted attendees from all over the world for a jam-packed three-day PPC marathon. With keynote speakers ranging from heavy-hitters such as Pinterest and Optmyzr, and breakout sessions hosted by some of the best and brightest minds working in the industry, obviously there’s no way to convey every detail of an event so rich in content and actionable information in one blog post. But we wanted to share snapshots of this year’s iteration, both in content and ambiance. Continue reading “Hero Conf 2018 Wrap Up”
Strathcom Media Blog
Digital Marketing for Dealerships
This blogpost is inspired by a presentation that our very own Melina, Lead Organic Strategist, delivered at the 2018 Auto Remarketing Canada Conference in Toronto, and addresses why local search or SEO matters to your dealership.
What Is Local Search?
Well, another year and another Edmonton Motorshow has passed us by, leaving a small hole in this author’s heart. For car-lovers, the excitement of actually seeing and touching the latest automotive machinery just can’t be replicated by the manufacturer’s “Build & Price” pages or endlessly trolling Kijiji for vehicles you in all likelihood will never own.
This year’s motor show was again a fantastic smorgasbord of economical hatchbacks, looming heavy-duty pickups, and ratified high-performance metal. Picking just five vehicles to represent the very best of the motor show was no easy feat, especially with the car enthusiast inside of me demanding I pick only the most powerful and most expensive machinery available.
Nevertheless, I’ve managed to shorten the list to just five vehicles that stood out from the rest for all the right reasons. So enough babble, let’s get down to business.
Let’s get right to the point: we’re not messing around here at Strathcom when it comes to Web Design. Here’s some solid advice for you on keeping your usability user-friendly and your landing pages converting. Continue reading “Ten Do’s and Don’ts of Web Design”
As a veteran online shopper, I love seeing deals. Likewise, as a PPC analyst, I love helping clients sell their deals. Now imagine a world where both parties can benefit from savings and sales – and with Google’s newly introduced “Promotion Extensions,” this is now easier than ever.