Strathcom Media Blog

Digital Marketing for Dealerships

Hero Conf 2018 Wrap Up

Hero Conf wrap up

The 2018 PPC Hero Conference (aka “Hero Conf” for those who prefer to abbrev) has come and gone, and we had the pleasure of traveling down to Austin to attend. As one of the largest online advertising conferences in the industry, Hero Conf attracted attendees from all over the world for a jam-packed three-day PPC marathon. With keynote speakers ranging from heavy-hitters such as Pinterest and Optmyzr, and breakout sessions hosted by some of the best and brightest minds working in the industry, obviously there’s no way to convey every detail of an event so rich in content and actionable information in one blog post. But we wanted to share snapshots of this year’s iteration, both in content and ambiance. Continue reading “Hero Conf 2018 Wrap Up”

The 5 Best Showcases of the 2018 Edmonton Motorshow

Well, another year and another Edmonton Motorshow has passed us by, leaving a small hole in this author’s heart. For car-lovers, the excitement of actually seeing and touching the latest automotive machinery just can’t be replicated by the manufacturer’s “Build & Price” pages or endlessly trolling Kijiji for vehicles you in all likelihood will never own.

This year’s motor show was again a fantastic smorgasbord of economical hatchbacks, looming heavy-duty pickups, and ratified high-performance metal. Picking just five vehicles to represent the very best of the motor show was no easy feat, especially with the car enthusiast inside of me demanding I pick only the most powerful and most expensive machinery available.

Nevertheless, I’ve managed to shorten the list to just five vehicles that stood out from the rest for all the right reasons. So enough babble, let’s get down to business.

Continue reading “The 5 Best Showcases of the 2018 Edmonton Motorshow”

Optimize Your KPI’s With Google’s Newest Extension: Google’s Promotion Extension

As a veteran online shopper, I love seeing deals. Likewise, as a PPC analyst, I love helping clients sell their deals. Now imagine a world where both parties can benefit from savings and sales – and with Google’s newly introduced “Promotion Extensions,” this is now easier than ever.

Continue reading “Optimize Your KPI’s With Google’s Newest Extension: Google’s Promotion Extension”