Worldwide Digital and Mobile Ad Spending is on the Rise!

After eMarketer’s latest update to their 2015-2020 forecast, the key points put focus on the growing spend and digital and mobile’s impact.

They are now predicting that ad spend is going to rise faster than previously expected. Having grown to $550.51 billion, global ad spend saw an increase of 7.2% in 2016. Digital ad spend is set to climb 20.3% to 194.60 billion for 2016. The increased jump is due to the recent Summer Olympics in Rio followed by the US presidential election.

From 2015 to 2020 ad spend growth is expected to maintain between 5% and 9% increase per year. eMarkerter also expects that by 2020 $724.06 billion will be invested in advertising.

Consider how to target the mobile market

Continue reading “Worldwide Digital and Mobile Ad Spending is on the Rise!”

Notepad

Head on over to your site and take a look around. Have you ever wondered how your site traffic finds what they’re looking for? Today it is all about efficiency: how quickly something can be done, with as little pain as possible. (Hello, Keyless Go!) But wait – what about customer service? Isn’t buying a car supposed to be a memorable experience with the best team of people helping you out every step of the way?

Coffee cup and notepad with pen on wooden tableAs you are probably aware, the journey to purchasing a vehicle starts way before the customer walks through the door. How is your dealership supposed to make that first impression and keep their interest? Why not start with your website?

Introducing Notepad! Strathcom has recently created a whole new level of options to help your dealership hold the attention of the valuable traffic coming to your website. The Notepad feature combines the best of both worlds, creating efficient customer service.

Add Notepad into your site, and users will be greeted with a small tracker that automatically tracks which vehicles they are looking at. Why do we say this is the best of both worlds? Because we do the work for the user! With no login necessary, your potential customers aren’t distracted from their main focus – your inventory! From there, your site will keep track of which cars the user has shown interest in; plus it gives them notifications of price changes! And finally, next time the user heads back to your site, Notepad will be there to remind them of the units they looked at last time so they don’t have to start at square 1. If the car has been sold since the last time they visited your site, Notepad will automatically remove it.  It’s quick, easy, and ever-so-painless!

Notepad is just one of many great tools that Strathcom is now offering. So sit back and let us take care of the heavy lifting!

For more information on Notepad and our other website personalization tools, give us a call today or subscribe to our newsletter.

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The Changing Face of Television Advertising

Watching TV used to be a common practice; Thursday evenings were reserved for watching your favorite weekly drama, and who can forget buckling in for an hour of intense reality gameshows like Survivor on Monday nights?

How we watch TV has changed
The television game has changed drastically over the last few years. With a smart phone in every pocket and access to the internet almost anywhere, keeping up-to-date with who’s heart was broken on The Bachelor, or which super car was driven on Top Gear no longer depends on getting to your TV in time.

Thanks to technologies like PVR and On Demand programs, viewers are still loyally tuning into their favorite programs except now they can watch what they want, when they want. For advertisers, this means there are even more ways to reach consumers and advertising on TV can still allow advertisers to be there for that part of the customer’s journey.

We know that companies like Expedia, Netflix, and Facebook (and Strathcom) have developed ways to personalize user experiences. My Netflix looks different than your Netflix because of their algorithm. Expedia will show me different hotels than it will show you based on what each of us viewed on their site. Strathcom can personalize the way your website appears based on the location and/or the pages clicked by the user. So how can advertisers adopt this strategy when promoting their brand through TV? Google has answered this question with Addressable Advertising.

Advertisers can now target specific households
Advertisers can show different ads to different households while they are watching the same program. This form of advertising lets the advertiser scale down to show the most relevant and interesting content to the viewer. In other words, you can share your message with only those that are most likely to be interested in your ad.

With any new technology, there are going to be challenges. There were some concerns about the ability to achieve accurate measurement and implementation with Addressable Advertising. However, with the launch of DoubleClick Dynamic Ad Insertion, Google has seen a huge advancement in how to achieve reliability in measurement for this new form of advertising!

For more updates on everything digital, give us a call, or subscribe to our newsletter!

Google Announces Allo & Duo – What does that mean for Google Hangouts?

With the announcement and upcoming launch of Google’s all new mobile-only chat app Allo and Duo, will that be the end of Google Hangouts? No way!

Google has confirmed that Google Hangout is a separate “standalone product” and it will continue to run with no interference from Allo and Duo.

Meet Google's new Allo & Duo app!

Continue reading “Google Announces Allo & Duo – What does that mean for Google Hangouts?”