Google+ Local – A Business’s First Impression

It’s time to buy a new car – you know your favorite brand and you’ve done your research on the models you want to try, but where should you start?

How does a customer decide which store to go to, the location, or even which phone number to call? With Google processing over 40,000 search queries every second, the possibility that a buyer may start on the web are extremely high. Google is currently being utilized by over 85% of today’s users, and can easily function as a primary connection between the customer and dealer.

Typing Into Google Search EngineBy typing a business into the Google Search engine, a quick search can produce millions of results for a user to choose from. But which one do they choose? A dealer who takes into account the importance of Google’s marketing ability will recognize that a proper search will pull up a link to the main website, quick links to many frequently sought out pages, as well as the convenient, easy to read Google+ Local page.

This area on the right hand side provides a first glance at the business. User friendly and appealing to the eye, the Google+ Local business page provides potential customers with quick links and more.

Professional photos, a map to the location, reviews, hours, and contact information give the customer access to everything needed to get a first impression and seamless accessibility to contacting the business.

Data shows that Google+ Local has had a steady increase in interest and users through to the year 2016. What better way to showcase a first look at your business than to do so with a strong development like Google+ Local!

From a business owner perspective, Google+ Local is easy to use and update. Plus enjoy the benefit of Strathcom Media tracking your reviews so that your business maintains a quick response rate.

Happy Customers with Google+ Local

Don’t overlook this simple business tool. Google+ Local is a first impression before the customer steps through the door!

8 Steps To Conversion Rate Optimization

CRO (Conversion Rate Optimization) is certainly one of the most popular acronym’s rolling around the interweb at the moment. More and more businesses are attempting to optimize their sites in order to extract more customers from their site visitors, however most website providers in the auto industry don’t seem to have hopped aboard the bandwagon.

Why?

How can Conversion Rate Optimization help your business?

Continue reading “8 Steps To Conversion Rate Optimization”

Make All of Your Display Ads Actually Matter to Car Buyers

Today we share a guest post from Ian Cruickshank of Speed Shift Media.

Compared to more adaptive forms of paid search, display ads are beginning to get the same bad rap as billboards or the Yellow Pages. When the content is overly general, who actually is interested enough to submit a lead?  Continue reading “Make All of Your Display Ads Actually Matter to Car Buyers”