Reputation Sanitation and the Importance of Gold Stars and Good Responses.

reputation sanitation

In an increasingly interconnected world, a business’ online presence has never been more important. Your star-rating on Google or Facebook can have a real and deciding influence on consumers at a critical point in the purchase decision-making process. Sure, I might not be telling you anything you don’t already know, but don’t switch to YouTube just yet! While the weight that reviews and online ratings carry has long been touted as having a huge influence on a business’ performance in organic search results, and potential to translate into actual warm bodies in showrooms, what’s less intuitive is the finding that business review-response rates also improve paid-search performance. Plainly put, businesses that responded more often to reviews – lets call it reputation sanitation – saw higher conversion rates. Continue reading “Reputation Sanitation and the Importance of Gold Stars and Good Responses.”