FCA Without F or C?

To say that Fiat Chrysler Automobiles has had a tough July is an understatement bigger than saying a nuclear bomb “goes boom”. First, they lost their leader Sergio Marchionne to complications following shoulder surgery, then to rub salt in the wound, July’s sales numbers arrived in what must have felt like a gut punch from an MMA heavyweight. While the entire Canadian auto industry struggled, FCA was one of the hardest hit with a 33.3% drop in overall sales compared to last July. While this slump surely won’t last, it does call into question the futures of the two automotive brands that FCA is named after, Fiat and Chrysler.

Fiat originally arrived in Canada back in 2009 to relative fanfare after its 25-year absence from the North American market. Sadly, that fanfare doesn’t seem to have translated into sales, as Fiat currently produces just 0.28% of all FCA sales in Canada. Dive into the statistics and you’ll see that sales shrank at a shocking 79% over the first seven months of 2018. That translates to overall sales of just 49 vehicles total in July— an unsustainable number by any measure.

Little vintage car on the street of Novara di Sicilia. Sicily. Italy

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The 5 Best Showcases of the 2018 Edmonton Motorshow

Well, another year and another Edmonton Motorshow has passed us by, leaving a small hole in this author’s heart. For car-lovers, the excitement of actually seeing and touching the latest automotive machinery just can’t be replicated by the manufacturer’s “Build & Price” pages or endlessly trolling Kijiji for vehicles you in all likelihood will never own.

This year’s motor show was again a fantastic smorgasbord of economical hatchbacks, looming heavy-duty pickups, and ratified high-performance metal. Picking just five vehicles to represent the very best of the motor show was no easy feat, especially with the car enthusiast inside of me demanding I pick only the most powerful and most expensive machinery available.

Nevertheless, I’ve managed to shorten the list to just five vehicles that stood out from the rest for all the right reasons. So enough babble, let’s get down to business.

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Benefits of Vehicle Descriptions

Vehicle descriptions are a big part of user engagement on a website. Users are more likely to click and on a car when they see a write up that points out why they should buy that car. So what really grabs a viewer’s attention? CAPITALIZED LETTERS? Listing an essay size amount of package options that can turn a reader cross eyed? All these ideas are outdated and consumers skim over them without a second glance.

So how can your write ups engage consumers?

vehicle descriptions

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