Your dealership has a wonderful selection of vehicles in stock.
Your sales manager sets prices at competitive market values.
Your inventory manager writes thorough, accurate, helpful descriptions for each unit.
Your detailing staff do a meticulous job making every vehicle spotless.
Your photographer shoots and edits photos just right, so that your products appear dazzling.
Your social media advertising is parroting the same message as every other franchise, and it doesn’t show off the above, anything unique about your business, or what you alone have to offer.
Wait a second—let’s talk about that last one. Continue reading “Be More Dynamic, with Facebook Dynamic Inventory Advertising”
I tend to walk around randomly during phone calls. A few years ago, I realized this as I saw my reflection in the glass patio doors and saw myself walking along the top of the couch. No idea why, but I’m at peace with this. I even move around absentmindedly on short calls, such as activating a new credit card, which I had to do recently.
I called the bank to complete the process, and after a few questions confirming my information, the rep completed the task and was very helpful throughout. I prepared to hang up and stop parkouring around my kitchen when she suddenly launched into an aggressive sales pitch for multiple other products offered by the bank. Identity protection, credit limit increase, insurance coverage – you name it, she was selling it. Continue reading “Finding SEM-o: When You Can’t Find Your Search Ads”
“Have you ever had a dream, Neo, that you were so sure was real? What if you were unable to wake from that dream? How would you know the difference between the dream world and the real world?” – Morpheus, The Matrix (1999)
I had to get up from the computer and take a walk after realizing that, at the time of writing this, The Matrix is almost 20 years old. It was a game-changer which has stood the test of time, much like another entity which is around 20 years old: search engine advertising (abrupt segue, I know). Continue reading “Look Closer… Seeing the Difference Between Ads & Organic Search”
“If you spend 15 minutes studying business, you’ll have wasted 14 minutes. I’ll tell you everything you need to know: supply and demand.” – Chael Sonnen
I always take quotes from people who get punched in the head for a living with a grain of salt. Mike Tyson interviews were entertaining, but they were hardly TED talks. However, Chael Sonnen is a bit of a different quote machine. Not only is he a former UFC title contender and current multi weight-class veteran, he has also been a politician, actor, business owner, realtor, and even has a degree in sociology. Some of his more devoted fans are known to feature him in parodies of The Most Interesting Man In The World commercials, and he has leveraged his status as a record-setting MMA pay-per-view headliner into a book deal and successful podcast. Quite the LinkedIn page, right? It makes me feel a little better about quoting someone who gets punched in the head for a living. Continue reading “Supply, Demand, and The Bruising World of Online Advertising”
The 2018 PPC Hero Conference (aka “Hero Conf” for those who prefer to abbrev) has come and gone, and we had the pleasure of traveling down to Austin to attend. As one of the largest online advertising conferences in the industry, Hero Conf attracted attendees from all over the world for a jam-packed three-day PPC marathon. With keynote speakers ranging from heavy-hitters such as Pinterest and Optmyzr, and breakout sessions hosted by some of the best and brightest minds working in the industry, obviously there’s no way to convey every detail of an event so rich in content and actionable information in one blog post. But we wanted to share snapshots of this year’s iteration, both in content and ambiance. Continue reading “Hero Conf 2018 Wrap Up”
The Titanic didn’t change directions easily. It changed directions almost reluctantly, because A) it was an ordeal to maneuver such a large vessel, and B) the staff didn’t want to cause concern among the wealthy elites on board (and I don’t have to tell you how that worked out; James Cameron’s 1997 blockbuster probably handled that already). This example is an apt metaphor about how surging ahead blindly in a straight line, without planning far ahead for directional changes, can be the downfall of a large organization. In a recent statement from its founder, Facebook essentially said they’re changing directions, and they aim to avoid such a fate. Here’s what you can expect from recent Facebook newsfeed changes… Continue reading “Facebook’s Heart Will Go On – Facebook Newsfeed Changes”
The Stats: Conversion Rates, Goals & Assists
My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined.
It is worth noting, however, that a certain ageless wonder named Jaromir Jagr might just make this fact obsolete, depending on how much longer he can evade the chapped, grim clutches of Father Time. Especially remarkable, however, is that while highlighting the baffling number of career assists tallied by Jagr, the Great One remains the all-time leader in goals scored. It’s therefore safe to say that not all of his records are threatened by the mullet-icon. Continue reading “Last-Click Attribution is Fake News”
I dislike getting my picture taken.
I’m not sure why, that’s just how I’ve always felt. So, you can imagine how thrilled I was to renew my passport, because not only can I no longer pretend I still look like I did 5 years ago in the last picture, but I had to spend a morning waiting in line at a government building after getting my picture taken. Luckily you don’t need to smile for the camera for these.
When I went to the studio, I told them I needed a simple passport photo, got my best neutral face ready, and picked up the debit terminal to pay. The girl behind the counter handed me a form and told me to fill out my name and email address first.
What? Continue reading “I Don’t Want To Give You My Email”