Google Knows Everything–Including Your Dealership Location

Network gps navigation modern city future technology

One of the most popular SEO requests we see from dealerships across Canada is to take all of their pages and add groupings of text that list all of the cities, towns, or local areas that they “serve.” Sometimes it’s simply the local areas around them (especially for dealerships that are located in a “greater” area around a major city), and sometimes it stretches far beyond what is logical. I’ve seen dealerships ask to list cities that are hours from their physical location, or attempt to rank in search for an entire province that would take almost a full day to drive from end-to-end. For the love of winter tires, I’m telling you: stop the location stuffing madness. It isn’t helping you, I promise.

Why is this tactic a problem?

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There’s No Place Like… MozCon 2018

purple gradient background with M | Moz Con logo and text underneath reading "Exceptional speakers. Actionable tactics. Fist bumps for all."

It’s been a whirlwind of a month for me, what with travelling to Calgary, back to Edmonton, and then off to Grande Prairie for the FCA Roadshow— but July also includes my favourite reason to travel in the summer: MozCon. MozCon is a 3-day digital marketing conference in Seattle, WA that is hosted by Moz, a software-as-a-service business that creates SEO products. This was my fourth time attending this conference, and second favourite visit overall–only beat out by my first experience. Before we jump into my biggest takeaways for this year, I wanted to touch on my first experience (since I’ve never had really had a chance to talk about until now), so that you can understand why this particular conference really stands out from the rest. Continue reading “There’s No Place Like… MozCon 2018”

3 Things That Our Favourite Dealerships Do

3 things that our favourite dealerships do

“In a dark place we find ourselves, and a little more knowledge lights our way.”

You probably expected me to start off with the most popular Yoda quote, “Do or do not; there is no try” — but that’s not always true. We have plenty of dealers who try very hard to ‘do internet.’ But we also know that many of our contacts at dealerships work with a team full of people who all have different goals at stake, and are all asking for a variety of changes to their websites that they think will help accomplish those goals. By the time those ideas get back to the web team (content strategists and web designers), we’re often missing a few of the pieces of the puzzle. Don’t get us wrong — we’ll still do whatever we can to help, but it’s a lot easier to do that with a little extra information. Continue reading “3 Things That Our Favourite Dealerships Do”

If You Only Make One SEO Goal in 2018, It Should Be This

Most dealers are bewildered by the concept of search engine optimization, and it’s not hard to see why. SEO is a constantly changing landscape, and tactics that may have sat at the forefront long enough for them to learn about it are frequently relegated to the back bench no sooner than the dealers have gotten a full grasp of it. However, one thing about SEO has never been clearer:

seo-searcher-intent

Modern day SEO is all about user experience.

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Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively

How to Merchandise Your Inventory Effectively
Dilbert’s friend Wally, the perpetual voice of reason.

Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:

If you’re in the business of selling vehicles, you need to put your inventory on your website.

Continue reading “Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively”

Boosted Posts are Bullshit.

There is no mincing words here: boosted posts are bullshit.

It’s definitely an enticing idea, sure – you get that notification that gives you a little digital pat on the back that the Facebook post you made earlier is performing better than 75% of the posts on that Page, and you can boost it for $X and reach up to blank-thousand more people.

And that’s when you mark the notification as read, and step away from the computer. Don’t click on it, don’t pick a number of days to boost it for, and don’t plug your credit card in.

We can give you any number of answers as to why it’s a bad idea, but here’s the only one that matters: Continue reading “Boosted Posts are Bullshit.”

Reputation Management & How Dealers Can Use It To Make More Money

2016 was the beginning of the big push toward establishing your dealership’s brand and ‘brand management’, and it has only continued in 2017. What most dealerships seem to miss is the difference between their brand and their reputation (or that there is a difference in the first place).

Your brand creates an impression that makes a customer think or feel something when they think of your dealership. Your reputation is what gives your customers an expectation of your future behavior based on past experiences – either their own, or from other customers who have dealt with you. Continue reading “Reputation Management & How Dealers Can Use It To Make More Money”