Steel Waiting: What American Tariffs May Mean for Canadian Automotive

Two businessman pulling a rope in opposite directions over sky background with copy space

At Strathcom, we make a point of taking our client’s concerns seriously, which means staying up-to-date with the Canadian auto industry that keeps our (and our clients’) bread buttered. Talking to clients in recent months revealed a widespread concern over one issue in particular: the looming prospect of American trade tariffs that may hold serious economic implications for Canada’s automotive sector.

With the long-standing North American Free Trade Agreement (NAFTA) as a target of considerable “gutting”, the big fly-in-the-ointment takes the form of aggressive tariffs on Canada’s steel and aluminum, effectively stabbing the very heart of our nation’s automotive sector. Taking aim at such a significant economic driver generates huge concern throughout Central and Eastern Canada.

Continue reading “Steel Waiting: What American Tariffs May Mean for Canadian Automotive”

Optimizing your Dealership’s Online Presence with Google

SEARCH ENGINE OPTIMIZATION CONCEPT

Fact: today’s car shoppers do most of their research online before even stepping foot in a dealership. So the older generation can complain about “those darn millennials being on their smartphones” all they like, but those smartphones are influencing their purchasing decisions. According to Google, the average car shopper visits two dealership websites when researching a new vehicle. That’s why it’s now more important than ever to be highly visible on Google in the competitive and complex car industry.  Many dealerships are multi-faceted, offering new and used cars as well as maintenance and repairs. It then only makes sense that their digital marketing strategy should equally be as dynamic—starting with an optimized online presence.  And, without further adieu *drumroll*, here’s a few tips to optimize your dealership’s online presence. Continue reading “Optimizing your Dealership’s Online Presence with Google”

How To Avoid Scammers

Scam sign

We’ve all had it happen to us at one point in our lives; a deal too good to be true, a stranger that was just too nice. And there is a name for those people scammers! Scammers have been around for a long time, and will continue to operate in their shady ways if there are people and businesses around to scam. Often, if you have an online business, these scammers appear in the form of 3rd party companies claiming to be from Google and claiming they can improve your search ranking (or offer services that Google already provides for free).  Not only is this frustrating for small business owners, but Google isn’t too happy about it either. Continue reading “How To Avoid Scammers”

Cutting Their Losses: Ford Says Sayonara to Sedans

little boy waving out car window

“So long — don’t let the four-doors hit ya on the way out!”

A surge in SUV and truck demand in the U.S. has forced Ford to take the drastic step of removing nearly all cars from its model lineup. Ford fans will be saying goodbye to the Fiesta, Focus, Fusion, Taurus, and C-MAX.

Ford’s rivals, however, are still committed to maintaining their rank in a segment that continues to account for millions of vehicles sold each year. But Ford has decided to cut their losses, and stick to what they know best: trucks, trucks, a few SUVs, and more trucks. Continue reading “Cutting Their Losses: Ford Says Sayonara to Sedans”

A Sneak Peek at the 2018 Edmonton Motorshow…

The Edmonton Motorshow has been Edmonton’s premiere automotive event for the last 42 years. With over 750 vehicles on display, there will be a lot to look at this year during The 2018 Edmonton Motorshow! In addition to all the great activities and events, there will be a few noteworthy vehicles you’ll want to check out. Let’s take a closer look at what this event has to offer. Continue reading “A Sneak Peek at the 2018 Edmonton Motorshow…”