How are You Not Running a Paid Search Campaign for Your Dealership Yet?

While there is a good chance that your dealership is currently running a Paid Search Campaign, there are still (surprisingly) a good portion of dealerships that aren’t.

There can be many reasons for deciding not to: lack of marketing dollars, lack of expertise, lack of knowledge, lack of time, etc.

Nowadays, it goes without saying that businesses have a plethora of digital marketing options to choose from, but I’d like to make my case on why dealerships can’t afford not to be running a paid search campaign. Continue reading “How are You Not Running a Paid Search Campaign for Your Dealership Yet?”

Autonomoose – Blackberrry’s self-driving car

Blackberry has just re-positioned themselves in the global marketplace. The longtime manufacturer of mobile phones is now shifting its focus and recently launched a new research center to develop self-driving cars.

autonomoose

Blackberry obtained the green light from Canadian authorities to test Ford’s Lincoln vehicles equipped with stand-alone driving software – a pilot project dubbed Autonomoose. Blackberry also signed an agreement to work directly with the automaker, which plans to launch their autonomous vehicles for car-sharing by 2021.

While Blackberry believes that it will take time for autonomous vehicles to be fully operational, this announcement demonstrates the appetite of computer giants to enter the automotive sector, as computer software and hardware are very likely to be key elements to the car of tomorrow. In fact, for many, this news may come as no surprise, as technology companies such as Google and Apple have already confirmed that they too are working on self-driving cars.

Luckily, the automobile division of Blackberry already boasts 400 employees, having already developed software currently embedded in vehicles. With safety and security at the forefront of self-driving car development, Blackberry’s high standard of security may give them a competitive advantage consumers seek. No matter the company, it’s great to see strides and significant financial contributions being made in the automotive space.

WHY SHOULD CHRYSLER DEALERS USE STRATHCOM?

Strathcom Media is one of a few Chrysler Digital Certified Providers in Canada, but what makes us the number one online advertising provider for your dealership?2017-Chrysler-300

We are a recognized Canadian Premier Google Partner. Why is working with a Google Partner better?

Google Partners are well-versed in all things AdWords and must continuously meet Google’s standards to maintain partner status. Being a Premier Google Partner means Strathcom employees have certifications that are current and they are on top of the rapidly changing developments in Paid Search. This means we offer a competitive advantage to our clients and that you are receiving the highest quality customer service.

Being a Premier Google Partner also allows Strathcom to test Google’s beta features. When Google releases a new application or update, Strathcom gets to take part in beta programs before it is available to the general public.  This means that your dealership can leverage the advantages gained by using Google marketing features before your competition even has access to it!

Google encourages ongoing experimentation and requires Strathcom to demonstrate that we are actively doing split testing on ads to ensure the use of different keywords and messaging. A Google Partner that doesn’t continue to maintain Google’s standards can have their badge removed.

We are also a Facebook Preferred Marketing Partner, which – similar to being a Premier Google Partner – means that we have access to more insights and access to more training from Facebook. In fact, on December 3, we will be co-hosting a webinar with Facebook to discuss ways that Chrysler and other FCA dealers can take advantage of the slick tools that Facebook has to offer. If you are a Chrysler dealer, you can register for this free webinar here. If you are not a Chrysler dealer, we will be hosting Facebook webinars with other OEMs in the future, so stay tuned!

2017-chrysler-pacifica-first-drive-review-car-and-driver-photo-665923-s-450x274Aside from being a Premier Google Partner and a Facebook Partner, what sets Strathcom apart from other companies? First, Strathcom is focused exclusively on the Canadian automotive industry. Our knowledge and experience gained in this industry over the years allows us to know firsthand how advertising online has changed and we have adapted with it. With our knowledge, we can help you improve the results you are getting online, get an edge online in the  automotive industry, generate more leads and increase your brand awareness.

We also offer transparent monthly reporting on account performance, such as impressions, clicks and conversions. Our Paid Search analysts hand write a monthly report which outlines achievements and recommendations for your account. Reporting data is pulled directly from your Adwords and Google Analytics accounts – which you will also have full access to!

The best part? We are a Chrysler Digital partner that can help you claim co-op dollars through online advertising. Not sure what you need? Work with us to customize a campaign to your dealership. Mix and match Social Media, Search, Display, Remarketing, and even Hyper (re)Targeting packages until you get exactly what you want.

For more information, please visit: http://www.strathcom.ca/chrysler/ and register for our Facebook Webinar for FCA Dealers.

La dernière nouveauté de Google : L’extension Click-to-Message.

Plus tôt cette année, Google a annoncé une nouvelle fonction bêta qui permet aux annonceurs de développer leur stratégie d’acquisition multicanale avec une fonction SMS.

Selon Google Consumer Survey, 65% des clients préfèrent se renseigner sur un produit ou service par le biais d’un message. Par conséquent, ce ne fut qu’une question de temps avant qu’une telle extension soit développée. Après quelques mois de tests, Google déploie actuellement l’extension click-to-message.

Lorsque l’internaute clic sur l’icône, l’extension ouvre une application SMS qui permet d’envoyer un message directement à l’annonceur. Cette extension permet également à l’annonceur d’afficher un texte pré-remplis à partir du clic, réduisant l’effort requis par l’utilisateur.

Atteindre le bon client, au bon moment, sur le bon canal numérique. C’est le défi que doivent relever les concessionnaires automobiles.

Aujourd’hui, les chiffres révèlent que les consommateurs veulent pouvoir contacter une entreprise par SMS. Cette fonctionnalité est donc capitale pour s’adresser et mieux communiquer avec vos clients mobiles. Qu’attendez-vous ? Développez votre relation-client grâce au click to message !

click-to-message

La personnalisation : L’avenir du marketing, c’est maintenant !

En tant que millénaire, je peux dire que je fais partie d’une génération de gens qui aiment se faire reconnaitre. Après tout, nous sommes accros aux recommandations personnelles de Netflix et nous aimons voir nos prénoms inscrits sur nos gobelets de Starbucks. On pourrait dire que ces tactiques rentrent dans la notion de « ma marque à moi ».

Voici quelques statistiques :
• Selon une étude réalisée par Janrain, 74% des personnes se sentent frustrés lorsque les sites Web présentent du contenu, des offres ou des annonces qui ont rien à voir avec leurs intérêts.
• 62% des personnes âgées de moins de 34 ans sont prêts à partager leur emplacement en échange d’un contenu plus pertinent.
• 40% des consommateurs vont favoriser le détaillant qui personnalise l’expérience d’achat sur tous les canaux.

personnalisation_image

Que ce soit du texte, des images, ou même des vidéos, plus vous présenterez du contenu personnalisé à l’utilisateur, plus le contenu sera pertinent pour l’utilisateur. Voici quelques exemples d’entreprises qui rendent la vie des internautes plus facile en ligne en offrant une expérience utilisateur personnalisée :
– Netflix : en analysant les comportements et visites passés, Netflix recommande des films et de séries télévisées en fonction des comportements observés lors de visites passées.
– Amazon : La page d’accueil est personnalisée en fonction de nos dernières visites et nos plus récents achats sur le site.
Alors, pourquoi ne pas utiliser les données récoltées sur les utilisateurs afin de personnaliser leur expérience future sur le site ?
Les tactiques de personnalisation n’ont jamais été aussi à la portée des concessionnaires. Aujourd’hui, les concessionnaires de toute grandeur peuvent se permettre de développer des expériences personnalisées sur le web. Vous êtes maintenant en mesure de personnaliser les images, les vidéos, la messagerie, et les appels à l’action, en fonction de l’inventaire consulté par l’utilisateur.

Par exemple, lorsqu’un acheteur potentiel visite le site pour une première fois, les éléments proposés en page d’accueil sont publiés en fonction de ce que la majorité des gens aiment. Cependant, lorsqu’il revient sur le site, vous avez la possibilité de transmettre un message lié au goût de cet acheteur.

Hypothétiquement, si cet acheteur potentiel est un étudiant à la recherche de véhicules à un prix inférieur à un montant donné, vous pouvez personnaliser l’image sur la page d’accueil pour cette personne et inclure de la messagerie telle que « vérifier nos véhicules de moins de 10 000 $».D’autre part, si l’acheteur potentiel regarde des véhicules plus luxueux et haut de gamme, vous pouvez publier des images qui mettent en valeur les détails de luxe du modèle et utiliser un texte tel que « Seulement 2 en stock ! » pour tirer parti de leur peur de manquer leur chance.

Maitrisez-vous une personnalisation de contenu pour obtenir et fidéliser les clients ? Pour franchir une prochaine étape, mon prochain blog portera sur un niveau supérieur de personnalisation, soit le Geofencing. Ceci est une autre façon dont nous pouvons personnaliser votre site.

DÉPÊCHEZ-VOUS ET LISEZ CE BLOG! CE BLOG NE DURERA PAS LONGTEMPS!

Nous savons que les concessionnaires et les manufacturiers automobiles utilisent des tactiques psychologiques dans le but de nous faire agir et de générer plus de ventes. Les concessionnaires veulent générer une réponse émotionnelle auprès des clients plutôt qu’à encourager un comportement rationnel car, ces tactiques psychologiques influencent nos décisions d’achats et contribuent à accroitre les bénéfices de l’entreprise.

Une tactique courante est l’utilisation des nombres se terminant par 9. Par exemple, un produit vendu à 99 cents au lieu de 1.00$ paraît bien meilleur marché. Nous regardons le 0.99$ de manière émotionnelle au lieu de calculer les chiffres d’une manière rationnelle.

Sans entrer dans les détails scientifiques, ces tactiques découlent d’une évolution sur plusieurs milliers d’années et d’une époque où l’accès à un repas était la différence entre la vie ou la mort. Je vous renvoie aux deux livres qui vous apprennent comment tirer parti de la neuroscience : influence: The Psychology of Persuasion écrit par Robert Cialdini et Neuromarketing écrit par Patrick Renvoise.

Une manière dont nous utilisons la neuroscience en ligne consiste à utiliser un outil que nous appelons le Vendeur Silencieux.

Lorsqu’un utilisateur visite une pièce d’inventaire dans laquelle il est intéressée, le Vendeur Silencieux lui communique combien d’autres personnes sont intéressées dans ce véhicule ainsi que combien d’enquêtes ont été faites sur ce véhicule. Plus ce véhicule reçoit de l’intérêt, plus l’utilisateur va vouloir agir à ce sujet. Plus ce véhicule reçoit d’enquêtes, plus il déclenche le cerveau à agir par crainte de manquer leur chance.

Vendeur Silencieux

Une petite fonctionnalité avec beaucoup de puissance psychologique.

 

 

Why Honda Dealers Should Choose Strathcom Media

So, you have decided to have work done on your website or online marketing. But who should you leave in charge? Many dealers figure they’re going to wind up with the same end result no matter the provider. Wrong! Value is what counts, and we are proud to offer just that to our Honda and Acura dealers across Canada2017 Honda Accord Sedan

If you are unaware, we have been working with Honda and Acura Canada for the past 7 years on the Power Honda and CUV program and sending your certified used inventory to a number of different portals.

Our expertise in website design, online advertising, dealer tools, inventory management and much more makes us confident we can help you improve the results you are getting online. Why are we so confident we can help Honda dealers? It’s simple, we have proven ourselves to be a valued partner to Honda and a number of Honda dealers for over 17 years.

Here are a number of other benefits that Strathcom can offer you as a Honda or Acura dealer

Honda CivicStrathcom Media works with Honda to build websites that meet your brand guidelines, making it a smooth experience to develop a website that stands out and converts. You can also increase your online exposure through Strathcom as we can send your inventory to over 70 automotive and media portals across Canada.

Strathcom offers DMS automation and we are a Reynolds and Reynolds certified provider. If that doesn’t sound familiar, this means we can take the information from your DMS and drop it right into the back end of our easy loader market platform where you can adjust pictures, pricing and descriptions very easily.

If you are contemplating entering the online advertising world, or you’re not sure if your money is going to the right place, we can offer you a free online advertising review and we can develop a tailored strategy for your area. We would be happy to audit your campaign and let you know what’s working well and the opportunities available to you to improve your results.

Give us shout, we would be happy to sit down with you and answer any questions you might have!

Amazon launches Amazon Vehicles

We are experiencing a new chapter in the world of automotive distribution with the launch of Amazon’s new online car shopping tool, Amazon Vehicles.

Amazon Vehicles can be regarded as a giant car configurator and data bank where all vehicles from the U.S. market from 1996 to 2017 are referenced.

Visitors have the ability to do a multitude of things. Each model of each brand:

  • Can be configured (finishes, versions, engines, colors)
  • Can be added to the visitors “garage”, grouping all saved configurations by the user.
  • Can boast a complete datasheet with all manufacturer’s suggested retail prices

 

Amazon Vehicles vehicle listing Continue reading “Amazon launches Amazon Vehicles”

Geo-Fencing vs Geo-targeting

geo-conquestingThe terms Geo-Fencing and Geo-targeting, are increasingly being used, but are not clearly being explained and differentiated. We decided to shed some light on these two similar, but distinct terms.

Definition of Website Geo-Fencing
Geo-Fencing is essentially a virtual perimeter that you can draw around any location on a map to deliver dynamic content to visitors – it is a form of website personalization.

Great! So, Geo-Fencing = personalization. So, what does this mean for dealers? This means that dealerships can generate personalized content in real time based on where their visitors’ IP addresses are registered. Since we know where your visitors are physically located, we can leverage this information to provide visitors with personalized videos, photos, text, and calls-to-action that are relevant to them. This will ultimately provide your buyers much more value from their visit.

Continue reading “Geo-Fencing vs Geo-targeting”

Auto Service, Maintenance & Repair in Canada: Google Webinar Recap

Strathcom had the privilege of attending a webinar recently put on by Google and Mintel that focused on the issues and opportunities that exist for Canadian dealerships’ parts and service departments. Here are some key takeaways from Buddy Lo, Automotive Analyst at Mintel.

parts & service department

The Issues

Canadians seem to be a little neglectful when it comes to vehicle maintenance! Mintel’s report shows that 19% of consumers bring their vehicles in for service just once or twice a year. Further to this, only 17% bring in their vehicle when there is an immediate problem. Whether it be financial barriers, scheduling barriers, or other barriers, consumers seem to be very hesitant to bring their vehicle in regularly.

There is also a strong presence of DIY (Do It Yourself) customers. About 10% of customers perform basic maintenance service on their own.

The Opportunities

  • Recent vehicle sales are up
  • Future sales projections are up. As millennials now represent 21% of the Canadian population, they are the most likely generation to purchase a new vehicle

This represents a great opportunity for service departments as these recent and future vehicle sales need to be serviced.


How to leverage this opportunity? What should dealerships focus on?

No surprises here…offering good customer service is a must. According to the findings, key components of exceptional service include:vehicle maintenance and service

  • Decreasing waiting periods
  • Having a mechanic or a repairman available
  • Offering free shuttle service
  • Offering a complimentary loaner car
  • Seamless spending: Assuring the shortest possible purchase path – challenge the convention with mobile technology and craft a payment process that makes it easy for the consumer
  • Making it easy to book an appointment – ask yourselves what prerequisite information is actually required. Are there ways to decrease the length or forms to make it more likely for consumers to submit the booking online?
  • Help owners track cost of ownership

Other ways to generate business from these opportunities include:

  • There is space for the service industry to leverage referral business generation. For example, UBER leverages digital referrals by offering a bonus to those that make the referral and those that receive the referral. Possible rewards could include a free car wash, or a discount, for example.
  • Consumers are also looking for tools that provide the reward / punishment system to help them better themselves. For example, just like Fitbit badge, digital achievements are acquired for achieving objectives.
  • Drive organic traffic by taking photos of your service and tagging photos to drive awareness among your customers’ networks. This is a great way to establish and expand on relationships on the digital space.
  • Attract the DIY customer by providing a high-level service class. This will facilitate relationship-building and rapport with the consumer.
  • The DIY customer can also be more price sensitive. Counter this by offering time sensitive promotions while the service bay isn’t heavily occupied.
  • Leverage YouTube advertising as DIY customers often consult YouTube for instruction on how to maintain their vehicle.
  • Perform efficient mobile marketing that will drive traffic with location based, long-tailed keywords
  • Customer service is still king: repeat business relies on good customer service

For more information, give us a call today! And for access to future webinars, subscribe to our newsletter!

Credible Alternatives to Google Adwords Advertising

Digital Advertising is becoming the new norm – this marketing channel has rapidly developed into a preferred advertising channel and shows no signs of slowing down. Companies love digital marketing because of its ability to be targeted, engaging and easily measurable. You know your outreach is going to people who want your information, you have the ability to reach your audience when they are on-the-go, and the metrics of digital advertising are built right in so you can see how the channel is adding value. Google is definitely the leader of the online advertising realm with millions of Canadians using Google every day to search the web.

 

Continue reading “Credible Alternatives to Google Adwords Advertising”

How Dealerships Can Use Urgency to Increase Website Conversion

Act now! Hurry! Low Stock! Only a few items left!

Creating a sense of urgency during the sales process is a common practice in marketing, but is very underutilized in the automotive industry.

Take a look at your current website and ask yourself, am I creating a perspective sense of urgency that encourages potential customers to buy now? Are your customers aware that if they don’t act promptly, they may lose their chance to buy the product, or to benefit from the promotional offer? This practice works well, if executed properly.

Here’s how you can generate a sense of urgency to increase your sales and online conversions.

Provide Availability Information

Dealerships have a great opportunity to use the scarcity effect on their websites.  When an item is perceived as being limited, the desire to have that product will increase due to the inherent fear that people have of missing out. Leverage this by providing instantaneous alerts on inventory and let customers know when the stock level is low.

Scarcity can help improve your conversion rates

Integrate a Timeline on Your VDPs

This week only! Exceptional price! You have 3 days and 4 hours to take advantage of this offer! Add a countdown to your VDPs to remind users that your offers are temporary and perishable and that they should buy before the end of the countdown to take advantage of your deal.

The search results on Expedia’s website prominently displays a “Daily Deal” function with a timer. This fuels the urgency and encourages visitors to act fast!

Use limited time offers to increase urgency in your ads

Show Off Your Vehicle Popularity

Show visitors the popularity of your vehicles. The popularity of a product decreases consumer uncertainty and increases demand as a result. When an item is perceived as being popular, the desire to have that product will increase.

  • “15 people are looking at this SUV”
  • “10 people booked a test drive in the last 48 hours”

Using scarcity in your ads can increase conversion rates

 

Creating a sense of urgency doesn’t need to be complicated. If you have a website with Strathcom Media, you will have access to the tools that can achieve this for you. The result? An increase in your customers’ confidence levels in your product, and the creation of a sense of urgency that will successfully spur people to convert their interest into a purchase. What are you waiting for? Join companies like Amazon and Expedia and start creating conversion producing urgency now!

Does Your Website Reflect Your Brand?

How do customers remember your brand? What jumps out to your consumers and sets your company apart from your competitors? What are the benefits that set your brand apart from others? These are the types of questions people responsible for positioning brands focus on.

Continue reading “Does Your Website Reflect Your Brand?”

Dealers, Avoid Car Jargon!

“DOHC with VarioCam Plus variable valve timing, 8 s., sequential automatic transmission”

Huh?

How most customers react to car jargon

Every industry has its own jargon, and the automotive industry is no exception. In fact, insider jargon at car dealers is so prevalent that if you search “car dealer jargon” in Google, you will find endless jargon dictionaries to prepare customers for a dealership visit. Some believe that the use of jargon strengthens their sales presentation and their image by making them seem more technically savvy or more knowledgeable.

This is a mistake.

If you are looking for the source of a problem with a customer, there is a strong chance that it may rest on some misunderstanding, and this often stems from a lack of common vocabulary. If you’re not in the automotive industry, it’s highly unlikely that you will be exposed to the technical jargon used within dealerships, and even simple car jargon can be confusing.

Using car jargon just leads to frustration for both parties

If the customer has no idea what you are talking about, they often won’t tell you. Even the small portion of those who will tell you have lost valuable time trying to understand what could have been put in plain language.

So what’s the solution?

Unfortunately, since dealer jargon has been used for so long, sales associates often don’t even realize they are using it.  But to truly inform and engage your audience, pay attention to the terms you employ, the descriptions you use and the people with whom you are communicating.

If your messaging isn’t adapted to the person to whom you are talking, your client will not understand and they will end up being heavily disappointed and frustrated at the end of your interaction. Therefore, listen to the words your client is using and bridge the terms they use with yours. By demystifying the language used within the automotive industry, you will successfully build a sense of trust between you and the customer, and we all know trust is critical for sales success.

Marketing Decisions Based on Data; Seems Simple, Right?

Every manager and business owner out there knows that marketing decisions often need to be made quickly, and so we often rely on our intuition to guide us.

The problem is that our intuition can easily deceive us. By not asking the right questions and by allowing emotion to permeate the decision-making process, it can become easy to make a decision that will negatively affect your company’s fortunes. Therefore, it’s important to have a system of predetermined guidelines in place to support our decisions. We should challenge our intuition and ask ourselves if there is data and evidence to back our marketing decisions.

Google, for example,  has proven to be very effective in this type of decision making. Google tested 41 shades of blue to confirm which would bring the highest click rate on their paid ads. As crazy as the study might seem, this campaign enabled the company to generate millions of additional dollars in profits.

Here at Strathcom Media, we often get the request to publish a “GET APPROVED FOR CREDIT” call-to-action (CTA) button on the homepage, despite extensive research showing this particular CTA is seldom clicked. This valuable homepage real estate is unnecessarily occupied. Take the time to monitor your analytics and discover what meaningful CTAs could be placed on the homepage.

marketing decisions

The same applies when choosing advertising mediums to leverage. There is no lack of advertising channels to choose from (Google PPC, Youtube, Facebook, Instagram, print, radio, billboards, email, direct mail, flyers-the list goes on), but how do you choose the appropriate channels for your dealership?

Some marketing agencies are notorious for promising significant conversion and lead increases in an attempt to lure in gullible buyers with too-good-to-be-true promises. This stains an industry that can potentially yield a very high return on investment.

That being said, a wealth of information gives us a great advantage, enabling easier decision-making. A good agency will use informational reporting to create marketing accountability and evaluate their value. In a digital world, there are so many metrics that you can measure anything and everything! A competent account manager will be able to break the metrics down for you in a way that is both understandable and useful.

Keep in mind that not all data is defined consistently. For example, if a marketing agency is promising to increase your conversions or your leads, ask them to define what a qualified sales lead or conversion is. Having a common definition of a qualified lead is imperative to avoiding disappointment. A confident marketing agency will have a strict framework for what does and what does not qualify as a sales lead.

A good place to start is by asking the right questions to define your advertising strategy. Here are some sample questions to help you figure this out:

  • Who is your target market? It is wise to conduct some research and take a look at your analytics to find out what your age and gender demographics look like. This will influence your answers to the other question below. (If you don’t already have Google Analytics (GA) connected to your website, do so immediately, as this information is easily accessible and invaluable.)
  • How do your competitors execute their promotion strategies? This may also influence your choice of promotional activity. For example, many of our dealers are executing geo-fencing strategies to steal customers from other dealers. How will this affect the way you react, if you choose to react at all?

In summary: Strathcom integrates these methods so we can better know our clients, understand our market segment, and identify weaknesses and strengths of our digital strategy, and then ultimately take the guessing and intuition out of our decision-making process. You can too! At Strathcom Media, we apply these methods in our decision making to ensure our clients’ marketing decisions and advertising strategies are backed and driven by statistics, keeping their minds at ease.

Testimonials: Are They Still Relevant?

Are your website or marketing campaigns failing to generate business? How do you convince uncertain buyers that your product and services meet their needs and expectations? How do you persuade them that they are right to call on your services and right to trust you?

One of the most effective ways to persuade a potential customer is to show credible testimonials.

Why is this?

How often do you hear the following statements: “I’m not much of a car person”, or “I don’t know much about cars”. Now, put yourself in your customer’s shoes. What do you do when you need to buy a product you don’t know much about?  What is your initial reaction when you are searching for an expensive product or service? According to Google’s Think Auto data, 48% of people consult the internet for vehicle information, and 25% consult their family and friends for this information. This is because prospective clients want to mitigate as much risk as possible. When we are faced with a tremendous amount of vehicles to choose from, we all want to make the “right decision” and avoid making a purchasing mistake.

Loyal customers have a story to tell. Give someone who has already made a similar purchasing decision a chance to tell their story in front of the cameras and showcase what’s great about your dealership.

These testimonies will play a huge role in reassuring customers of their decision making throughout the buying process. That being said, not all customer testimonials are created equal. Unfortunately, many false recommendations circulate on the web, which makes it even more important to make sure your customer testimonials are credible and authentic.

Once you are ready to reap the benefits of a strong video testimonial, get on YouTube! This medium is greatly underutilized by Canadian car dealers. The potential to drive a lot more traffic and inexpensive pay-per-click rates are the two components that make YouTube a great tool for delivering video advertisements.

And guess what? Here at Strathcom Media, our automotive video production team will come right to your  dealership with the proper equipment to produce high-quality videos without disrupting your day-to-day operations. All you need to do is have your vehicles (and any featured customers) detailed, polished, and ready to film. We will edit your videos to your satisfaction, and then optimize them for search engines to help you get the most views possible.

Check out one of our testimonial videos below!

Car Dealers Back To The Basics: The 4Ps of Marketing

One of the first things any business student would learn in their marketing class would be the famous 4P’s of marketing which can also be referred to as Marketing Mix, or the definition of marketing itself.

Digital Marketing is defined by the four P's

Continue reading “Car Dealers Back To The Basics: The 4Ps of Marketing”

Getting Started: 5 Tips for Using Instagram At Your Dealership

Instagram-256

A few months back, Instagram hit 400 million users, making this mobile photo-sharing app officially larger than its rival Twitter. The growth in user-base isn’t slowing either, as it only took nine months for Instagram to achieve its last 100 million users.

If you are already leveraging social media platforms, you are more than likely using Facebook and maybe even Twitter. But you have ever thought to use Instagram to engage with your customers and develop brand awareness? Today, companies are increasingly turning to Instagram to engage consumers and boost their image.

SHOULD MY DEALERSHIP BE USING INSTAGRAM?

We have all heard the expression: A picture is worth a thousand words. The use of images is a great way to tell stories, and stories are much more effective in engaging people to generate an emotional response. Instagram is a great opportunity to differentiate yourself in the marketplace by expressing experiences that define your brand.

In this video below, you can see how the Instagram’s advertising tool (carousel ads) gives brands the ability to create a story using photos.

Needs some ideas on how to use Instagram to promote your brand? Here are some of the ways other brands are leveraging Instagram as an essential part of their marketing strategy

  • Show off your Inventory

Use Instagram to show a collection of your products. See how Chevrolet highlights their line up: https://www.instagram.com/chevrolet/

  • Demonstrate what your products can do

Use Instagram to increase demand by showing customers some highlights features of each model. Initiating an Instagram contest can work wonders in engaging your customers. For example, users can share photos of them in their car or using cool features.

If you would like to highlight your service department, show the impact of your work before and after.

  • Introduce your employees

Consumers are often daunted by the car buying experience. Performing a campaign highlighting the staff of your different departments within your dealership will help put a face to your brand and put consumers more at ease when they come for a visit.

  • Create anticipation

Share “teaser” photos to satisfy the consumer’s curiosity and to create anticipation for your new model launches. Remember to use popular and trending hashtags. This will make it easier for users to find your Instagram campaigns.

  • Highlight satisfied customers

Highlight a customer’s post-purchase satisfaction. Customers have a story to tell so give them a chance to tell their story in pictures and showcase what’s great about your car dealership. These images will play a huge role in reassuring customers of their decision making throughout the buying process.

Conclusion

Does managing an Instagram campaign still seem like a daunting task? Are you still unsure of where to start your campaign? Let Strathcom Media help you leverage this major social media outlet so you can better connect with your customers. Contact us today to find out more about our popular Instagram package.

Dynamic Remarketing 101

 Is it fair to expect to convert visitors on their first visit to a website? According to Hub Spot, approximately 96% of visitors that come to a website are not ready to buy….yet[i]. For the casual browser who is looking for more information, offering the visitor relevant information to keep them on your webpage for longer could mean the difference between a conversion and a bounce.

Today, this is how most people search for new vehicles.

That being said, we all know that a certain percentage of bounce  is inevitable for any website out there, particularly when we are dealing with an extremely competitive landscape such as automotive marketing.

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Strathcom Gives Back – Bissell Centre Visit

When asked “What does Christmas mean to you?” many people will likely answer “family gatherings, gifts, good food, and more good food, etc.” Unfortunately, for many people, their reality is very different during the holidays.

Many families simply cannot afford to do these things we take for granted. As an employee at Strathcom Media, I was invited to join my colleagues as a volunteer at the Bissell Centre for one of their special Christmas projects, which gave us the opportunity to gift-wrap and distribute donated gifts to parents who cannot afford to buy gifts for their children this year.

Strathcom Team members wrapping gifts
Strathcom Team members wrapping gifts
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The Bissell Centre provides toys & goods for less fortunate families in the Edmonton area

Our various commitments often make it difficult to find the time to give back to our community, so I was very thankful to be given the opportunity to participate in such a meaningful experience at the Bissell Centre.

The experience was very rewarding and it is my hope that the donated gifts, our time and our interactions with Bissell Centre clients will have a real and valuable positive impact on the families benefiting from this initiative. Witnessing the gratitude of the parents, I think I can speak for the whole team of volunteers at Strathcom and say we appreciate the opportunity to get involved with your organization and be reminded of the true meaning of the season.

 

Christmas Elves Alecia & Justin hard at work
Christmas Elves Alecia & Justin hard at work
Strathcom Team members from left: Angelina Cho, Brian Livingstone, Erin Takhar,  Justin Nolette, Sarah Brodie, Rafael Valdez, Alecia Langlois, Cole Smith, Sinead Errity, Carrie Oliva & Ayla Gagnon
Strathcom Team members from left: Angelina Cho, Brian Livingstone, Erin Takhar, Justin Nolette, Sarah Brodie, Rafael Valdez, Alecia Langlois, Cole Smith, Sinead Errity, Carrie Oliva & Ayla Gagnon

Thank you to the Bissell Centre for having us!