How to Take Advantage of Google’s Latest Maps Search Testing

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Like a demanding chef constantly adjusting the recipe to a signature dish, Google has been back in the kitchen tweaking its ingredients once more—this time to the maps results page. Known as the “snack pack,” these are the business listings triggered based on local search queries. Continue reading “How to Take Advantage of Google’s Latest Maps Search Testing”

NEW EBOOK: The 4 Steps to Social Selling

The 4 Steps to Social Selling - Free E-BookHave you been eagerly anticipating the next Strathcom ebook volume? Unlike A Song of Fire and Ice series author George R. R. Martin, our content writers and designers have eluded the late night talk show circuit in order to bring you another fresh batch of knowledge for car dealers in the online age without delay.

Last month we published a list of the 29 best tactics for planning, writing, and designing content on a daily basis. This time we’re focusing on helping you navigate the often uncharted waters of marketing and selling cars through social media.

Selling cars on social media? Yes, it’s possible.

You don’t have to have a masters in Marketing to Millennials to know that today’s buyers, particularly in the 25-34 year old range, have largely abandoned traditional media like TV and magazines for other means in getting informed on what new or used vehicle to buy (and from whom). Instead, shoppers enjoy the speed and convenience of being able to ask their friends/followers, read reviews, and check out the latest pictures and videos—all though social media.

If your store’s Facebook and Twitter feeds have been left to wither and die like houseplants while mom’s down in Arizona on vacation, give them some TLC with this easy-to-read, 4-step guide.

We’ve written this ebook for the unabashed amateur, but even self-proclaimed social media moguls will find something of use. From creating account profiles that reflect your brand, to interacting with customers and serving up your unique content on multiple fronts, we’ll give you the tools to sell more cars and encourage your customers to keep coming back for more.

4 Steps to Social Selling Free E-book
Click to download our newest FREE online resource.

Get your ebook now!

You can keep all the how-tos for yourself or print off a copy to plunk down with authority on all your sales persons’ desks. Don’t miss this opportunity to get ahead of the competition when there is so much room for marketing growth in social media.

NEW EBOOK: 10 SEO Slip-Ups That Will Sink Your New Website

Just in time to start the new year, Strathcom is giving you the chance to strike off one of your digital resolutions: get a better understanding of search engine optimization.

Even if you already trust your dealer website’s SEO duties to our development, content, and web design teams, it doesn’t hurt to know some of the finer points for yourself.

Ready to pop open the hood and learn how to tell a redirect apart from a responsive design?

We’ve extracted today’s best online practices from across the web and placed them into one learning resource for the uninitiated: 10 SEO Slip-Ups That Will Sink Your New Website: A Guide to SEO for Your Website!

 

Click to download

 

This new ebook — the first in a trilogy set to publish this month — will take you by the hand and guide you step by step through the sometimes comfusing world of search engine optimization, helping you to identify and avoid the most damaging SEO pitfalls and pratfalls.

It’s a quick read, written for the layman, and totally free to download!

You’re welcome.

But save your gushing letters for another time; a more intuitive, speedier web experience is thanks enough for us — and your customers!

Follow the link below to download your ebook!

Get your copy here!

New Findings Show What Customers Really Want When Searching Dealer Inventory Online

Colour choice is vital for car buyers

Does your dealership emphasize colour choice when listing a new vehicle online? Despite our roads largely being populated by ho-hum silver, black, or white cars, the folks at Cobalt Digital Marketing have discovered some surprising customer preferences about the importance of those otherwise modest shades.

 

Although the venerable Henry Ford had no trouble selling 15,007,034 Model Ts (as long as they were painted black), today’s car buyers value colour choice much more than you think. Well paint me rosso corsa red and call me Ferrari!

 

According to a Cobalt survey, every single shopper wanted to search by vehicle colour before filtering by price, discounts, transmission type, or any other options. In contrast 63 percent of dealers thought the number one factor for customers would be price, and only 26 percent picked colour as a top priority when browsing a vehicle inventory.

 

So what does the data tell us? Colour needs to be an easily filtered option in your vehicle inventory search results.

 

This is where Strathcom can help you make your competitors green with jealous rage. Our Responsive Website Platform can be configured to filter by colour—and of course all other standard inventory features.

Strathcom Responsive Web Design

Whether customers are using a smartphone, tablet, or dusty old PC circa 1990, our Responsive Websites will make it speedy and simple for your clients to search for the ideal new car in their hue of choice.

 

Can your customers currently filter through vehicle inventory by colour? If you’re interested in transforming your customers’ search experience into an easy paved road, contact us. We’ll help you increase site traffic and sales, making abandoned clicks a thing of the past!

[VIDEO] Responsive Web Design, or: How You Learned to Stop Worrying and Love Strathcom

In our latest video submission, Strathcom’s own David Lam explains why your auto dealership website needs to be featured on our Responsive Web Design platform.

What is a Responsive Website? It’s a platform that optimizes your website’s content for any and all possible display mediums and operating systems.

It doesn’t matter whether your customers are using

  • Smartphones
  • Tablets
  • Laptops
  • Old desktop PCs
  • Or TV monitors

Your website will be automatically formatted to best display and run your dealer’s vehicle photos, content, and interactive apps. The days of designing a separate desktop and mobile website are long gone!

Strathcom’s Responsive Website Platform will save you money and improve the browsing experience for your clients, no matter their mobile device. Care to see our handsome and talented Web Department Technical Lead clarify the details? Here’s the clip!