Cool (or Creepy?) Ways to Target Your Audience

Red apple pierced by an arrow.

Ever wonder why after you’ve look at a pair of shoes online, you’re continuously haunted by ads for that store, or similar products? This is the beauty, and precision, of advertising in the digital world. And while many people have an issue with this invasion into their online privacy, whether this is a real or perceived invasion, platforms like Facebook and Google only have the users experience in mind. Collecting information about the unique interests of an individual and their tendencies creates a more tailored experience. If you like shoes, it would make more sense to see ads about shoes rather than furniture. If your search history reads like a new-age grocery list, with kombucha and faux-leather shoes and tofu — do you really want to see ads for a burger spot? Continue reading “Cool (or Creepy?) Ways to Target Your Audience”

What’s New and Exciting in Google Analytics for 2018?

We as customers have very high expectations for relevant and customized content from businesses. Google is always trying to improve and understand the user’s journeys and find new ways to deliver us that data.

According to Google, almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.

So let’s take a peek at the four new features in Google Analytics for 2018 to help us better understand our customers. Continue reading “What’s New and Exciting in Google Analytics for 2018?”

Mobile Site Speed Matters. Are you up to speed?

Consumers and search engines have a certain level of expectation for mobile site speed and performance. If your site has problems that go unchecked, it can have a big impact. We have all visited a mobile site that has taken too long to load, got impatient, and left. Continue reading “Mobile Site Speed Matters. Are you up to speed?”

Marketing to Generation Xers on YouTube

Woman hands holding an Apple iPhone 4. iPhone 4 displaying "loading video screen" of Youtube application. We all know that millennials are discussed a lot these days, but Google has just released results from their research on Generation X and their behavior on YouTube. As a Gen Xer myself, born between the mid-1960’s and late 1970’s – my generation saw a lot of changes in the way the world communicates. We witnessed the birth of life-changing innovations such as the internet, boomboxes, mobile phones, VCR’s, and DVD players. And yes, the boombox changed my life, as did my beloved Walkman.

YouTube has become something of a time travelling device for this nostalgic generation. I know my hubby and I have, on more than a few occasions, used the power of YouTube to show our children old cartoon clips, commercials and songs and effectively blew their little minds.

According to Pixability, Generation X accounts for over 1.5 billion views everyday on YouTube.  To grasp a better understanding of Gen Xers’ preferences in regards to their YouTube activity, Google conducted a survey-based analysis along with Ipsos Connect and Flamingo. They discovered that Gen Xers’ behavior on YouTube reflects their ability to self-start, their desire to be in the know, and their love of nostalgia.  Continue reading “Marketing to Generation Xers on YouTube”