Ford’s D3 Digital Advertising Solution Adds Strathcom as an Approved Vendor!

Strathcom Media has been providing online services to dealerships across Canada for 20 years now and is recognized as a leader in digital advertising. Strathcom is a part of a number of OEM programs and has now been added to the D3 program’s Digital Advertising Solution (DAS) pillar for Ford and Lincoln Canada.

For the first time, Ford and Lincoln dealers will now have a choice between three providers for D3 DAS services. This will allow them to choose a service and DAS provider that is more in-tune to their unique needs and marketplace. From a vendor-partner standpoint, it also ensures that we’re all continually developing innovative solutions for our dealers to keep them ahead of the curve–or at least this is how the Strathcom team looks at it!

What Services do We Offer?

  • SEM
  • Display
  • Remarketing
  • Dynamic Inventory Remarketing
  • Cross-Device Remarketing
  • Hyper (re)targeting (programmatic)
  • Geo-Targeting
  • Mobile
  • Video
  • Facebook Ads
  • Carousel Ads
  • Lead Ads
  • Canvas Ads
  • CRM Matching
  • Look-a-Like Audiences
  • SEO and Personalized Vehicle Descriptions written by real people to help you rank

So Why did They Choose Strathcom?

  • Proven history of success for dealers
  • Premier Google Partner and Facebook Partner
  • Complete transparency on your advertising (‘view’ access to your AdWords account)
  • Full service provider
  • Focused exclusively on the Canadian auto industry

At Strathcom Media, we have the experience, the technology, and the team to provide all dealerships with a market-leading online advertising program like no other.

If you’re a Ford or Lincoln dealer and interested in learning more about these services, please reach out to us at

GM Dealers Can Have Their Cake and Eat It Too – Cobalt & Strathcom

With the introduction of GM Canada’s new dealer website initiative, Strathcom Media Inc. remains committed to providing a premium website service to all GM dealers. We understand that GM has mandated a website solution provided by Cobalt for all GM dealers. We also understand that GM is providing significant financial penalties to those dealers who do not comply with this mandatory initiative. While dealers must have a Cobalt site, they are NOT prevented from continuing to have their primary site developed and hosted by Strathcom Media. Strathcom can host your website, provide you with online marketing services, and give you the best tools in the business for managing your inventory online. In addition, our dedicated Online Marketing Managers (“OMMs”) are all Google Analytics and Google Adwords Certified, ensuring you get quality reporting and advice on a monthly basis. Your dedicated OMM and our entire team are always here to help.

Strathcom Website Benefits

cake2 As well as using our EasyLoader vehicle management solution and our new Market Platform tool to manage inventory, we can send your data to the GM Global Connect system and Cobalt. In other words, you can have the best of both worlds: you can use Strathcom’s best in class tools and services and benefit from the financial incentives GM has put in place. Strathcom has seen many OEM-driven website initiatives come and go over the years. Having been in business since 1998, it is fair to say that we have seen every OEM-driven website initiative and they have all come and gone for one reason: they lack the personalized service required to be successful online. Your dealership is different than every other dealership. Knowing this, why would you want the same website as everyone else? Our personalized approach and custom website designs ensure that you stay ahead of your competition in the online space. So have your cake and eat it too: say yes to the Cobalt site, and let Strathcom provide you with a domain on which to park it. Get best in class website and online marketing services from Strathcom to keep you ahead of your competition. Need a better solution than what GM is offering? Contact a Strathcom Representative Today