You did all the right things, talked to all the right people, and finally decided to utilize digital marketing–now what? Let’s not talk about budget, but rather the important question of what route to take. Do you use Google Ads or Facebook marketing? Which platform is going to give you the best bang for your buck? Which platform is ideal for your marketing needs? Is Strathcom trying to just sell me their service with this blog? The answer to the last question is a resounding “No!”, but the other questions aren’t quite as simple. Continue reading “Facebook vs Google: The Battle for Digital Marketing Supremacy”
In a dealership a few kilometers away, there is a car waiting for you . . . *CUT*.
Okay, it may not be a movie, but you can bring just as much excitement to your ads with Instagram and, more specifically, Instagram stories. The days of television commercials and big billboards are coming to an end and the sooner you accept the change and move on with the future of advertising, the more likely it is for you to hit that quarterly sales goal — unless you want to be the next Kodak. That may be a little harsh, but it’s the truth as the entire world goes digital; Instagram is becoming the major platform to push your ideas and vehicles, and reach the right audience.
“Instagram has become the place for visual storytelling”
– an excerpt from the article Driven By Instagram.
Continue reading “Do It for The ‘Gram!”
On March 28 in Toronto, specialists from across Canada came together for the annual Facebook Summit conference. It was a half day event which consisted of amazing speakers and great food – a full day of learning. After visiting multiple auto-related conferences, training and events, this was a refreshing change for this author as the conference had more of a general outlook about online presence, especially Facebook. Here’s what we learned at the Facebook Summit Toronto 2018 conference.
Continue reading “Facebook Summit Toronto 2018 – A Refreshing New Outlook on Facebook”
Auto Remarketing Canada Conference is an annual event that brings together dealerships and vendors from across Canada to learn and network. It is a two-day event with sessions across various stages with multiple vendors offering their magical services. Strathcom Media had four people present at the event, with each of us trying to do a double duty of [wo]manning our awesome booth and attending sessions, and of course, one of our very own was speaking at the event as well. Here’s our Auto Remarketing Canada 2018 recap.
Continue reading “We Came, We Saw, We Conquered – Auto Remarketing Canada 2018 Recap”
Everything: Content and Social is an event put together by Digital Summit, a U.S.-based event company that specializes in marketing events throughout various U.S. cities. Strathcom attended this conference for two reasons: the first being it was close to Toronto, only four hours of driving; and the second being we enjoy learning and want to learn as much as possible from industry leaders in marketing. This was an eight-hour conference that occurred on March 23, 2018, with industry leaders from companies such as DocuSign, Best Buy, National Geographic, City of Detroit and Verizon speaking at the event. The event was set up in a two-stage format with speakers talking about various online marketing topics. Let me start this Everything: Content & Social event recap with the first thing I learned and that stuck with me from the conference: be relatable. Continue reading “Everything: Content & Social Event Recap – Training Day In the Motor City”
Auto Remarketing Canada (March 27-28)
Auto Remarketing Canada Conference is a must attend event to ensure you are on the path of consistent learning and growing. Along with some key speakers, you will also get an opportunity to interact with other industry leaders, and network with vendors, whether it is by finding new means of getting your message across or re-hauling your entire marketing plan. In two compact days, ARC covers retail, remarketing and auto finance to further improve your performance in the industry. Learn new strategies to increase your leads and sales; connect with individuals from media, marketing, finance and other dealers; and discuss growth. Carefully selected speakers will talk about topics such as automotive financing, automotive retail technology, digital marketing and used vehicles. Continue reading “Heads Up! You May Have to Book Days Off for these Events”
Step aside ‘teach me how to dougie,’ there is a new dance in town. Well, it is not really a dance but more so moves to associate some of the leadership strategies; that’s right, Google let us in on their secret. Continue reading “Google SEAL Mastery Series – We Are Prepared, Are You?”