Why You Should Treat Your Site’s Navigation Like You Would Your Showroom

Businessman in the middle of the maze. Concepts of finding a solution, problem solving, challenge etc. 3D illustration

Let’s start off with a quick anecdote, shall we? Let’s suppose that you go into your local luxury car dealership to find a brand new sedan. The first thing you notice as you step into the showroom are 30 sedans from the last three decades, all in seemingly new condition. Intrigued by this, you make your way through the maze of vehicles searching for a  salesperson.

Eventually you find a huge, wall mounted-TV screen which you assume will have information that will aid you. At first glance, the TV seems to be displaying the weather, but after staring at the screen for 10 minutes you realize that’s the extent of the information on the TV. Excellent, you are now caught up on the weather–but you still have no information on sedans (or an answer as to why there are multiple vehicles spanning multiple decades). At this moment, you (the customer) are faced with more questions than when you originally came into the dealership. Continue reading “Why You Should Treat Your Site’s Navigation Like You Would Your Showroom”

Hey, You! Click That CTA Button!

Happy senior man using computer at home, smiling at camera...

In our digital world, website users are often assaulted by an array of visual cues on a daily basis. They may have hurdles like chat pop-ups and video pops-ups just to  find what they were looking for in the first place.

Often, we spend so much time creating purposeful content and design elements to guide our users, that we may forget to discuss one of the most important elements  — the Call To Action (or CTA). Depending on your goal, you want to ensure that your users are prompted to complete the actions you’ve created on landing pages; you know, the actions that lead to conversions. Continue reading “Hey, You! Click That CTA Button!”

What are the Ideal Sizes for My Image Sliders?

The Strathcom website platform uses multiple aspect ratios for image sliders, which offers flexibility within different responsive views. To make updating your site even easier, we’ve collected the recommended image sizes for our most popular slider ratios. So what are the ideal sizes for image sliders?

What are the ideal sizes for image sliders

The 4 Strathcom Image Slider Aspect Ratios

4:3 – “The Mobile Slider”

For the most part, the 4:3 ratio is garnered for mobile-specific views. This allows your image to be properly sized to the device in both content layout and file sizes for fast loading speeds. We suggest using images at 500×375 pixels.

16:9 – “Tablet and Mobile Views”

Use this aspect ratio for your sliders if you want to use the same image across mobile and tablet devices but want to ensure your pages load quickly. We suggest using images at 960×540 pixels.

68:7 – “Banner View”

This aspect ratio is great for desktop views. Its small form-factor allows for easy placement anywhere on your page without distracting users from your overall website content. We suggest using images at 1800×185 pixels.

21:9 – “Multi-Purpose For All Devices”

The 21:9 ratio option is the most versatile and popular. It can be used for designs on any device or responsive view, from mobile to large desktop screens. We suggest using images at 2100×900 pixels.

Now that you’re armed with knowledge about what are the ideal sizes for image sliders and you’re ready to start up a new PhotoShop document, remember with great power comes great responsibility. Don’t forget to optimize your images; we’ve got a few quick tips to ensure you aren’t slowing down your page load speeds with your amazing promotion slide.

WordPress is Taking Over

Expect WordPress to take over the CMS market.

The Strathcom WordPress platform has been evolving on a daily basis. We are progressively adding features and pushing out improvements to ensure that your websites are at their best. If you want to know more about the platform, you can check out this post to give you some insight. Continue reading “WordPress is Taking Over”

Speed Up Your Website with These Tools

Page speeds and website performance are more important than ever. You may inadvertently be increasing the amount of time it takes for your website to load, which in turn, can lead to visitor loss. Here are a few quick fixes you can apply to your website that can help your page load speeds!

Large unoptimized images can be a culprit to poor page performance. You may be asking yourself if uploading an unoptimized image can really hurt your page load times, and the answer is it really can. By large images, we are talking about file sizes and not dimensions. Images that are 1 MB and up could start affecting page load times.

Page speeds and website performance

How can I ensure my images are not slowing down my website? Here are three quick tips to help you out:

Continue reading “Speed Up Your Website with These Tools”