The 2018 FCA Digital Roadshow: A Recap

Pink wheeled roller derby skate

 

Why Local SEO Matters

It’s that time of year again! No, not for the Roller Derby Championship, but for the FCA Digital Road Show–which has been hitting cities since the beginning of April for all of their Chrysler, Dodge, Jeep, and Ram stores. The Strathcom team was fortunate enough to tag along on five stops this year, hitting Barrie and Markham in Ontario, and Edmonton, Calgary and Grande Prairie in Alberta. The purpose of these stops are to get all of the FCA Digital Vendors in one room to help educate and bring new topics to light for FCA dealers. In other words, it’s a bit like vendor speed dating–we each get a table, and the dealers strap on their (metaphorical) quad skates to rotate through, every 20 minutes, and have a more personal, one-on-one conversation with each vendor. Continue reading “The 2018 FCA Digital Roadshow: A Recap”

GOOGLE THINK AUTO 2018: FULL REVIEW

think auto screen

June 21st has come and gone, and yet another Google Think Auto conference is in the books. Moving this hotly anticipated event from September to June was a solid choice by the Google team — can you blame us for thinking that? We live in Edmonton where it’s winter 10 months of the year and we were dying for some warm weather! Continue reading “GOOGLE THINK AUTO 2018: FULL REVIEW”

Google Think Auto 2018: A Quick Recap

Google Think Auto - Toronto Centre for the Arts, June 21, 2018
Google Think Auto – Toronto Centre for the Arts, June 21, 2018

June 21st was not only the summer solstice, it was also the day of Google’s 2018 Think Auto event. The scenery was a little different from the usual September setting, but we weren’t about to complain about the hot weather. Held at the Toronto Centre for the Arts for a second year in a row, the Google auto team did not disappoint with this year’s round of stats and insights! Continue reading “Google Think Auto 2018: A Quick Recap”

Jaguar Land Rover Dealers Get A Website Makeover!

Jaguar Land Rover Dealers

 

Strathcom Media is ecstatic to be appointed as an online advertising partner for Jaguar Land Rover dealers across Canada. If you’re not familiar with Strathcom, we have been providing online solutions to dealerships across the country for over 20 years and are recognized as a leader in website design and digital advertising.

Continue reading “Jaguar Land Rover Dealers Get A Website Makeover!”

Dealer Huddle III – VIP Automotive Event Recap

Dealer Huddle III March 2018, Facebook Canada

Last week, the Strathcom team was honoured to not only attend Dealer Huddle III, but to also be on the speaking roster. This year’s Dealer Huddle Automotive Event was hosted at Facebook Canada’s head office in the MaRS Discovery Building in Toronto, On. Dealer Huddle is a VIP Automotive event focused on the future of Canadian Automotive trends, and it brought together an impressive list of speakers for a room filled with dealers and students from the Georgian College Automotive Business School.

The morning kicked off with an exciting presentation from Josh Bloom, Head of Autos for Facebook Canada. He really hit home on the importance of focusing on mobile and even stated that 80% of Facebook’s revenue is generating from mobile. Josh had some great examples of how to utilize video on Facebook and what to try to make it stand out on a busy newsfeed. The whole idea behind video is to connect with your audience — make it personal!

I was honoured to present at the Dealer Huddle Automotive Event and to go up right after Josh. Although his Wakanda dad-joke fell flat (if you don’t get the reference, please drop what you’re doing and watch Black Panther right now!), I was excited to showcase how dealers can put Facebook into practice. In this industry, we are inundated with data from both Facebook and Google and it can be challenging to know what you should do with it all. In my presentation, I was able to showcase how to make that data work for you. We went through a number of real-life dealership examples showcasing how you can use Facebook’s ad formats and unreal targeting tools to ensure you’re getting the right message in front of the right audience. If you’re curious to see those examples, shoot me an email – alecia@strathcom.com. Main takeaways from my presentation during this Dealer Huddle Automotive Event were to get creative, test absolutely everything and to find the right advertising agency to partner with to execute your strategies.

Mike Blackmore was up next to give us all a behind-the-scenes look at his experience in the automotive industry so far. If you’re curious as to what a marketing career in Auto could look like, Mike is definitely the person to talk to. He has a ton of dealership experience and has been the Chief Marketing Officer for the Harms since 2010. Mike showcased a number of tips for how to manage expectations, what a ‘normal’ work week might look like. and how he constantly works to stay relevant.

Networking is such a huge part of any marketing or Sales role and Logan Kierstead ran us through some great examples of how we can go about it differently. When we think of networking, I think everyone’s first reaction is to tighten up, clench their jaws and start sweating a little bit. It’s safe to say that it’s an uncomfortable exercise, so what can you do to get around it? Logan’s tips were to think of what you stand for (being confident, approachable, friendly, etc.), be patient, be consistent, and more importantly, be authentic. Utilizing platforms like LinkedIn are great for introducing yourself to new people and building valuable connections with others in automotive industry.

Dealer Huddle Automotive Event

After lunch, we had Adam Biesenthal from the Drive Auto Group run us through the importance of building the right team at the dealership. Some of the stats he shared were quite daunting, like how 39% of Sales Consultant jobs end in termination and the average tenure in the auto industry is 2.5 years, and yet it takes up to 3 years for an employee to reach their maximum proficiency. So what’s the number one thing you can do to change this? Have an onboarding plan! Instead of throwing a new Salesperson on the floor with little to no training and expecting them to sell 15 cars in their first month, show them the ropes, introduce them to the staff, and maybe take them for lunch on their first day. Do something different!

Speaking of that… Brent Wees was up next to give a killer presentation on Doing One Thing Different Today! Sounds easy, right? We all think that we’re multi-taskers, but really, we’re just half-assing a number of different projects all at once and talking about how busy we all are. Brent’s five tips during this Dealer Huddle Automotive Event were to:

  1. Research like the wind – ask yourself, can I Google this
  2. One day, one focus – no one can multi-task
  3. Stories, not selfies – take a quick look at your Instagram feed; what story does it tell?
  4. Be Authentic – everyone can see through the bullshit
  5. Understand the brand – the body of work you stand for and not the props you use

To finish up this killer day, we had none other than Brian Sencich to hit the stage. As the Auto Client Partner at Facebook Canada, Brian gets grilled with questions on the effectiveness of Facebook on a daily basis. Continuing with Josh’s theme of mobile, Brian showcased how your phone is no longer just a piece of technology, it’s a piece of consumer behavior. We’ve come a long way from the Danny Glover-Lethal Weapon days when we were walking around with the equivalent of a car battery just to make a call. Now we have more power with our two thumbs than we’ve ever had before. In the past, you could never say that you were able to sell your house the second day it was on the market because your realtor was smart enough to post it on Facebook and it was discovered by someone interested in the post as they were scrolling on their newsfeed while sitting on their couch at home. Mobile is what ties everything together for consumers and Facebook gives you the ability to connect with potential buyers on a different level. If neither of these focuses are in your 2018 plan already, then you are already behind!

Special thanks to Jay Radke and R22.io for hosting this great Dealer Huddle Automotive Event and bringing so many of us from the industry together. We hope to see you all out next year!

Interested in learning more about setting up a mobile strategy for 2018? Are you sad you missed out on this killer VIP automotive event? If you said yes, then reach out to info@strathcom.com to get more information and be added to our event invite list!

Automotive Conferences You Should Check Out in 2018

Group of people sitting in a row and applauding at conference.

 

Canadian International Auto Show

Toronto – February 16-25, 2018

AutoShow 2018 is excited present attendees with fast and furious opportunities and experience throughout this 10 day event! Continue reading “Automotive Conferences You Should Check Out in 2018”

DealerTalkX Toronto 2017

Another conference is in the books! DealerTalkX in Toronto took place November 16th in a very hipster and industrial venue called the Warehouse. Although it felt like it was in the middle of nowhere, and our Uber might have dropped us off at the wrong door, the content presented made it well worth the trip.

DealerTalkX Toronto 2017, The Warehouse, Toronto, ON
DealerTalkX Toronto 2017, The Warehouse

The morning started off with an interesting presentation from Malte Kruger from Mobile.de which is Germany’s largest vehicle market. He spoke about the importance of reviews when it comes to a vehicle market place and how a German Audi dealership gained 1000 reviews in just 18 months. The key – ask! If you don’t ask for the review, why would your customers think to give you one? Continue reading “DealerTalkX Toronto 2017”

GOOGLE THINK AUTO 2017: FULL REVIEW

For those of you who enjoyed the brief highlight reel we released in September on Google Think Auto, here’s the full review. Enjoy!

Google Think Auto 2017

In September, we were fortunate enough to attend this year’s edition of Think Auto at the Toronto Centre for the Arts. The scenery of the event was different and so was the direction of the event. Instead of focusing on the four phases of the car buying journey, there was a ton of data presented on the the buyer’s persona. If you don’t remember what the four phases are, check out our 2016 recap of Think Auto for a good refresher. Continue reading “GOOGLE THINK AUTO 2017: FULL REVIEW”

Western Canadian Dealer Summit 2017

Another amazing event hosted at the Banff Springs Hotel is in the books. The Western Canadian Dealer Summit brought together dealerships from British Columbia, Alberta and Saskatchewan to listen and learn from industry experts about what’s happening in the automotive industry. So what did we learn this year? Here’s our highlight reel.Western Canadian Dealer Summit was hosted at the Banff Springs hotel

Continue reading “Western Canadian Dealer Summit 2017”

Google Think Auto 2017: A Quick Recap

Google Think Auto 2017
Toronto Centre for the Arts, September 7, 2017

This past Thursday, we were fortunate enough to attend this year’s edition of Google Think Auto at the Toronto Centre for the Arts. Although the venue changed from the usual scene at Massey Hall and the direction of the event was slightly different by not having individual dealers out (check out our blog on the upcoming Think Dealer events!), the content was useful and provided a different perspective on our ever changing Canadian car buyer market. Continue reading “Google Think Auto 2017: A Quick Recap”

Think Dealer 2017 Events

Think Dealer 2017 Events

If you haven’t already heard, Google changed up their Think Auto event this year. Instead of bringing everyone across the country to the centre of the universe…Toronto… they decided to bring their wealth of knowledge across the country and host Think Dealer specific events in 5 cities between October 12th and November 9th. Lucky for us, we were still able to check out Think Auto and you can read up on our quick summary of the event here! Continue reading “Think Dealer 2017 Events”

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them. Continue reading “Are you ready to Go Further?”

Facebook Auto Summit

Facebook Auto Summit

Mobile Moves Metal

We may be heading into the second quarter of 2017, but we are still talking about how this is the year of mobile. On March 22, 2017, we were fortunate enough to attend Facebook’s first ever Auto Summit in Toronto where mobile was definitely at the top of all conversations. Continue reading “Facebook Auto Summit”

Dealer Talk X 2016 – Calgary

DealerTalk X Calgary 2016This past Thursday we were fortunate enough to attend the 2nd annual Dealer Talk X event in Calgary. It was amazing to see how the event grew and evolved in just one year. As always, there were some amazing speakers and here is a quick highlight reel of what they had to say.

The day started off with an inspirational keynote from the 2010 Canadian Olympian Gold Medalist, Jon Montgomery, titled Dreaming Big and Living Bigger. “Things are only out of your reach if you put them there” was the overlying message throughout Jon’s presentation. We all face so many challenges on a daily basis, but some of those challenges exist to push us further; we just need the drive to get there and to celebrate the small victories along the way!

For the first breakout session we listened to Rick Johnston talk about behavioural economics and how the consumer buying cycle has changed, but not in the way you think. Most buyers still go through these 6 phases: Meet & Greet > Fact Finding > Vehicle Selection > Present > Demo > Write-Up, but what has changed drastically are the Fact Finding and Vehicle Selection phases. It’s not uncommon to have a customer walk into the dealership and say “I want a 2016 Honda Civic EX-T in lunar silver metallic, what’s your best price?” So if that’s the case, have your salesmen adapted to this shift? If the customer is coming in to buy and ends up leaving without a vehicle, where is the disconnect? Just because customers are coming into the dealership already set on a vehicle, it doesn’t mean that you can’t provide them with different options for things like financing, leasing, warranty packages, etc. Don’t limit yourself just because the customer says they want to finance the vehicle for 72 months. Give them options.

Our second breakout session was with David MacDonald. David spoke to us about market strategy and financial research and how it pertained to 3 demographics: Albertans, women, and millennials. This was a data-heavy session, so it was perfect for us data nerds!  For Alberta buyers, here were the top three reasons why customers wanted to purchase a newer car:

  • 29% Previous vehicle had too many kilometers
  • 28% Newer or different features in their vehicle
  • 27% Treat myself to something newer

The decision process varied  from rational (too many km’s) to emotional (I work hard so I deserve this).

Here are a few more stats to get you thinking:

  • 85% of Albertans are searching on a desktop or laptop
    • 42% are also searching on mobile, but they tend to go back to desktop to dig deeper into research
  • 73% of Canadians said having no-pressure sales was the number one thing that mattered to them
    • 48% of Canadians also said they want an easy to navigate website
  • 42% of recent car buyers and future intenders in Canada are women
    • 87% of all car purchases are influenced by a woman
  • 60% of millennials will graduate with debt ($40 to $50k)
    • Millennials also lean more towards used vehicles: New – 46% and Used – 54%

Another important takeaway from this session was when David took us through the advertising mediums each demographic uses the most. For each demographic, newspapers were on the bottom and radio didn’t even make the list. Something to think about if you are using either of these to advertise.

After lunch, we got to listen to Rohn Jackson chat about changing our demographic targeting. He brought up a great example about how the data on him as a buyer says he’s a 32 year old male (so a millennial), but when he walked into a dealership with his wife and 6 month old son, he wasn’t seen as a millennial, he was seen as a parent in need of a family vehicle. So if that’s the case, why do we focus on demographics like age and gender? Why not focus on parents? His main message was: don’t focus on a product segment, focus on a people segment.

The day wrapped up with an invigorating keynote from Scott Stratten. If you haven’t heard him speak at an event yet, you should! The overarching theme of his presentation was customer service and how it affects your brand. From doing something as simple as responding to tweet, to going through the amazing sequence of events that the Ritz Carlton staff did to return a stuffed giraffe, (if you haven’t heard the story about Joshie, check it out here), the stories that your customers (or staff) write are usually the ones that stick. The most common issue is that customers simply don’t feel as though they are heard and it’s amazing what an immediate response can do to defuse a situation and how it can start to build a story for your brand.

If you would like to see any of the presentations, they will be posted on the DealerTalk website in a couple of weeks. A big thanks to DealerTalk for putting on another great event, we look forward to coming out again next year!

photo with Jon Montgomery and his gold medal!

10 YouTube Fundamentals

Google sign

We were lucky enough to attend Google’s Video Ignite event at the New York Chelsea office. It was a great event packed with a ton of useful content that we would like to share with you!

Video has been gaining popularity for quite some time now; video even had its own section at Think Auto this year, which was a first. Most of us would agree that we would rather ‘watch’ the internet as opposed to ‘reading’ it, but how do you become successful at utilizing video? Karolina Chodkiewicz, Senior Strategic Partner Manager, YouTube Content Partnerships North America with Google was so kind as to share the top 10 fundamentals of YouTube:

  1. Shareability
    Does your video appeal to users in a way that will encourage them to share you video? Having great content is key, and here are a few things to keep in mind when developing a strategy for your video: is it topical, is it valuable, and is it relatable?
  2. Conversation
    Is there an element of your video that speaks directly to your viewers? This could be content added in the main video or as supplementary content. Think of calls to action and video descriptions!
  3. Interactivity
    Are you able to incorporate your viewers into your content? Are you able to spark a conversation in the comments section and get them involved with what you’re doing?
  4. Consistency
    This is probably the hardest fundamental: updating your video content regularly. We all get busy and forget to make time. Having a schedule and specific video format in place will be key. You also want to make sure you’re portraying the right personality and voice in all of your content.
  5. Targeting
    Do you have a clearly defined audience? You can set your targeting at the video level, show level, and even channel level. Targeting your videos will give you more opportunity to speak to different audiences.
  6. Sustainability
    If the audience loves it, can you make more of it? Meaning, if you spend $40,000 on a video that everyone loves, do you have the resources to keep making videos to that level? Can you continue to hire the right crew for your video?
  7. Discoverability
    Will your content be found? Not every video can go viral, but are you choosing topics that are trending or evergreen (like how-to and DIY videos). Go check out google.com/trends to kick-start those creative juices!
  8. Accessibility
    Can every single video be appreciated by a brand new user or do they need to sit there and watch multiple videos to understand what you’re trying to get across? If you want your content to be shareable, you will want to make sure it’s accessible as well.
  9. Collaboration
    Is there a way to feature guest stars? More and more viewers are relating to YouTube Creators as being more like them compared to traditional celebrities. This means that they take their opinion seriously!
  10. Inspiration
    Is the idea for this video coming from a genuine place of passion and does it fit your overall brand? You want to create unique content that aligns with your brand identity and excites your viewers!

Karolina and her team researched the top performing YouTube channels and found that they all incorporated a combination of these 10 fundamentals which were key to building their success. We’re not suggesting that you need to incorporate all 10 of these items in every single video, but keeping 2 – 3 in mind is definitely a good place to start.

If you’re looking to get some videos created and would like some help coming up with a strategy, don’t hesitate to give our team a call!

Hyundai Dealers Working with Strathcom: New Website, Endless Possibilities

Hyundai

When searching for a new website provider, what are some of the main things you consider? Likely design abilities and price are two of the top factors, but what else? There is so much to look at to get a well-rounded picture of what you will get from your provider. Do they have an inventory management system that works with your DMS? Can they syndicate your data to portals like Kijiji and Trader? These are just two of the many additional services you should be inquiring about. So aside from being able to take care of your inventory from on-boarding to sold, here are five more reasons why a Hyundai Dealer should consider Strathcom Media:

We Have Forged a Relationship with Hyundai Canada

Having a relationship directly with the OEM gives us the opportunity to test some of our latest products with them to showcase how they will benefit individual dealership websites.

For instance, at the moment Hyundai Canada is utilizing our Bounce Recovery Tool, which is a behavioural exit intent based tool to help generate leads from users who are about to leave your website.

Bounce Recovery - Hyundai

Hyundai Compliant Websites

Like Hyundai Canada, Strathcom is a firm believer in having clearly defined brand guidelines that highlight what makes you one-of-a-kind in order to create value and familiarity with your brand.

Another benefit of having a relationship with Hyundai Canada is that we are able to provide unique and progressive website designs and still follow the brand guidelines set out by Hyundai Canada in order to set yourself apart as a dealership, and ensure your benefit from the Hyundai brand equity.

Online Advertising

In case you haven’t heard, we are Google Canada’s largest online advertising partner in the automotive vertical. What does this mean for you as a Hyundai dealer? It means that we have a team of Google Certified Analysts with experience writing Hyundai ad copy that converts. We can help you generate more brand awareness, increase traffic to your website and generate more leads.

Looking at the Hyundai accounts that we currently manage, we were able to capture 87% of impressions in auctions for New & Used Hyundai inventory. Of the impressions we gained, our ads sat at the top of the page up to 92% of the time, averaging no lower than 2.4 in ad position rank in the Google Search Network.

Looking at some hard numbers, our average click-through rate was 9.2% (industry average is 1%), average cost-per-click was $2.79 and average cost-per-acquisition was $38.42, proving that we can and will help you succeed online.

Blogs

As we all know, having an active blog on your website is crucial not only SEO, but for providing your readers and potential customers with valuable tidbits of information.

Our very own Megan Lepp does a great job of explaining why you should be blogging in this video.

If you don’t have time to watch the video, here are four reasons to start blogging now:

  1. Drive more traffic to your site
  2. Improve your search rankings
  3. Build trust and relationships with your customers
  4. Generate more leads

Not sure what to write a blog about? We can help with that too. We work with a number of Hyundai dealerships to bring their blogs to life.

Hyundai - BlogIncentives

According to Google’s 10th edition of the Canadian Car Buyer’s Journey, the top 3 motivators for people to consider purchasing a new vehicle are to get an upgrade, enhanced features and the available promotions/incentives.

The latter is something that you can help your potential buyer’s out with by presenting that information on your website. The original thought was that every month you should update the homepage slides with the current model incentives in hopes of relaying this information to consumers.  If that was the old way of displaying incentives, then what is the new way? Having them listed right on your Vehicle Description Pages!

Our Incentive Tool takes all of the current incentives available for that model and lists them on eligible inventory. You can now display cash, finance and lease incentives with different rates, terms and payments! All with absolutely no work on your end. Search interest for “lease deals” went up 20% in 2015, so if you want to make your Hyundai dealership competitive, having this information easily accessible is essential.

Hyundai 2016 Sante Fe Sport

Hyundai 2016 Sante Fe Sport               Hyundai - Incentives

 

 

 

 

 

So if you’re looking to differentiate yourself as a Hyundai dealer, getting in touch with Strathcom Media is the best place to start. We look forward to chatting with you!

Why Strathcom is a “Smart Buy” for Toyota Dealers

In a competitive market with so many vendors trying to pull you this way and that way on a daily basis, we figured we should make your website provider decision easy. We’ve compiled the top 5 reasons why you, as a Toyota Dealer, should be working with Strathcom Media!Toyota-2016-Lineup

1. We Work Closely with Toyota Canada

So far this year, we’ve been honoured to host one day learning sessions for both the Prairie Sales Manager and Fixed Ops sessions. In these sessions we went over the latest data on what you need to succeed online and the top items you can start working on tomorrow to change your game.

“We invited Strathcom Media to present at our regional meeting and were very pleased with the results. Duncan and Trish worked very hard with us to prepare a strong, audience specific program. Duncan is an energetic and captivating presenter and our attendees enjoyed the session. They all had great takeaways to help grow their business.”

Mike Turner, Area Parts & Service Manager at the Prairie Regional Office

2. We Know Toyota

We’re not just talking about knowing the entire model lineup – which we do – we’re talking about the fact that we have over 5,000 pieces of new Toyota inventory flowing through our system on a daily basis. We work hand-in-hand with Reynolds and can set up exports to over 70 different portals of your choice in order to get more eyes on your inventory.

We also work with some of the largest Toyota dealerships in Western Canada. What does this mean for you? We essentially have access to various resources for strategies and marketing plans which help us work with you in order to help your dealership succeed.

3. Toyota Co-op

As Google Canada’s largest PPC provider in the automotive vertical, we are well versed in all of the latest changes to the Toyota co-op program for both new inventory and fixed ops. This enables us to not only execute your strategy online but in a way where you can get your money back straight from Toyota. Who wouldn’t want to spend this FREE money?

All of our PPC analysts are Google Certified and have experience writing ad copy that converts. They are also huge nerds, and why would this be important to you? Well, it means that they love stats and spend all day looking at data and various trends regarding the way people search so we can implement those strategies into our campaigns.

One of the many perks of being a partner with Google is that we get to host a number of events alongside their experts every year throughout markets across Canada. We’ve even been able to bring some of our Toyota VIPs to these exclusive events. Maybe next time it can be YOU joining us.

4. Aeroplan

As Toyota’s newest promotion, you should have Earn Aeroplan Miles messaging not only incorporated within your advertising, but on your website as well. We can help you to execute this on your website by creating a landing page and highlighting what the program is all about. Each month we will update the Aeroplan Miles Earned chart, like the one listed below.

Aeroplan

In order to get the most back in co-op dollars, we will also include the Aeroplan logo on all display ads and can include specific Aeroplan details on various models.

Aeroplan

5. Videos

In case you haven’t heard, YouTube is the 2nd largest search engine in Canada, right behind Google. What does this tell you? People want to watch the internet, not read it, so where better for them to go than straight to YouTube?

One way to take advantage of all of this traffic coming to YouTube is through Pre-Roll Advertising. The best part is, if people click ‘skip ad’, you don’t even have to pay for the impression. If you haven’t considered YouTube Advertising before, Duncan does a great job of explaining it in this video.

How does this benefit you as a Toyota dealer? Simple – conquesting. We can put together comparison videos highlighting why the Toyota Tacoma is better than the Chevy Silverado.  Shoppers are becoming less brand loyal and are more open to changing OEMs with their next purchase. In fact:

  • 87% of people consider multiple brands while shopping
  • 71% of people switched brands with a new purchase

This gives you a great opportunity to highlight why shoppers should be switching over to Toyota.

If you’re interested in implementing some of these strategies but aren’t sure where to start, give us a call at 780-433-8844, we’re here to help!

Does Your Dealership Have a Behavioural Exit Intent Strategy?

Bounce Recovery – Convert More Users before They Leave Your Site

It’s a well-known fact that most users coming to your website don’t convert. Whether it’s because they are just starting to consider upgrading their current vehicle or simply researching what the latest tech features are, they are not always likely to fill out a ‘book a test drive’ form.

So if you’re spending all this money to make a kickass website with unique content, real photos of your inventory, how-to or introductory videos the latest and greatest auto features, what are you doing to convert all of those users before they leave your site?

Enter Bounce Recovery! Our Bounce Recovery technology will learn what your users are doing on your site and detects “exit intent”. We don’t target these customers with gimmicky offers and creative. We target them with relevant manufacturer incentives and price updates on new and used vehicles. We create offers that are designed to look and feel like your website, and at the end of the day, generate a lead that you may have otherwise not received.

Bounce Recovery2

How does this tool work? Every month we will take care of updating the manufacturer incentive and on top of that, we will also take care of updating your customers via email when the incentive changes each month.

This is a simple solution that requires no additional effort on your part. It can integrate with your CRM, is CASL compliant, can be used to create different messages for different pages, and it can be used for New, Used and Fixed Ops. It will grow your database and give you another opportunity to reach out to prospective clients who may not realize that there’s a new incentive that comes out every month.

Here is an example of what your potential customers could see in their inbox at the beginning of each month with the new incentive:

Bounce Recovery3

If you’re ready to start converting some of those users who are leaving your site, then give us a call so we can start helping you to build up your client list and generate more leads!

Our Top 8 Takeways from DSES 2015

From October 18 – 20, we were lucky enough to be a part of the Driving Sales Executive Summit in Las Vegas. The weather was way better than Edmonton’s, the venue was pretty spectacular, and the parties, well we won’t get into that this time around. But, we will get into the top 8 takeaways from the conference!

Continue reading “Our Top 8 Takeways from DSES 2015”