Why Strathcom Has “The Power to Surprise” for Kia Dealers

kia lineupThinking about switching current website providers?  Looking for a solution to help with your online presence?  Kia is committed to providing their customers with high-quality vehicles and is committed to making ownership a satisfying experience.  Strathcom is also in the business of providing a great experience for users shopping online.

So why choose Strathcom to build and maintain your Kia website?  Here are a few reasons why – just like Kia – Strathcom has “The Power to Surprise”:

Kia Compliant Websites 

  • From having the correct fonts, colours and logos, we work closely with Kia to ensure all of our sites meet Kia’s standards.

24/7 Online Chat

  • With the changes to Kia’s website standards, all sites should include an online chat. We work closely with CarChat24 to provide Kia dealers a 24/7 online chat solution that is monitored by actual people, and not robots.

Incentives

  • Present the monthly cash, finance and lease incentives right on your vehicle description page.

Responsive Design

  • We will make your website look good on all devices and screen sizes.

Brand Standards for Online Advertising

  • As a Google Partner we work closely with Google to create high quality AdWords campaigns to generate you more clicks and leads. We will also submit all of your co-op claims!

Syndication Services

  • We currently syndicate to over 70 destinations like Kijiji, and Trader. We make sure your inventory gets in front of the right people.

On top of all of these kick ass features, we also offer Blog Services, Ongoing SEO, and Google Certified Representatives that will help take care of the ever changing online landscape.  We also offer technologies like Personalization, Geofencing, Silent Salesman, Notepad, and more.

Let us be your one-stop-shop for all things Kia. Contact us today to find out more, or subscribe to our newsletter!

kia sportage

7 FREE Google Tools to Start Taking Advantage Of

website performance

Did you know that Google has several FREE tools that they have made available to all users to see how they are performing online?  Here are 7 of the best to help you be more effective online:

  1. Google Analytics: Probably one of the most powerful Google tools that you can use, and if you don’t have it on your website, you should. You can learn so much about your customers as well as track the success of your website.
    https://analytics.google.com/
  2. Structured Data Tool: This is Google’s tool for validating schema.org, microformats and other structured data. It handles HTML, marked up with microdata, RDFa, RDFA light and JSON-LD, by direct input or by fetching an existing URL. Translation? This tool separates the boys from the men in the SEO world and determines if your site is labeled properly for easy Search Engine Indexing.
    https://search.google.com/structured-data/testing-tool/u/0/
  3. Google PageSpeed Insights: Simply type in your website’s URL, and see how fast your business site is working on desktop & mobile. The higher the score the better, but generally aiming for a 70 on desktop and a 50 on mobile are a good starting points.  Fast and optimized pages’ lead to higher customer engagement, retention and leads.  Pagespeed Insights help you identify performance best practices that can be applied to your site.
    https://developers.google.com/speed/pagespeed/insights/
  4. Search Console: Another free tool that helps you understand what’s going on with your website. This is the primary mechanism for Google bots to communicate with webmasters.  This will help you identify issues with your site, such as having broken links or dead pages.  It can even let you know if your site has been infected with malware.
    https://www.google.com/webmasters/tools/
  5. Mobile Friendly Tool: In April, Google announced mobile-friendly ranking labels which boosted qualifying sites to the top of the page. Wondering how your site fares after this Mobilegeddon? Check it out.  This tool will simply give you a pass or fail grade – your site is either mobile friendly or it’s not.  Since the average person in North America checks their phone 150 times per day – mobile-friendly websites are the new entry fee to play in the industry.
    https://www.google.ca/webmasters/tools/mobile-friendly/
  6. Google Trends: Trends is a cool tool that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. This is a goldmine for blog topics, social media posts and to keep an eye on your brands relevancy.  “Google Hot Trends” is an additional Google Trends which displays the top 20 fastest rising searches of the past hour in the United States.
    https://www.google.ca/trends/
  1. Google Alerts: Use this tool to monitor the presence of your businesses mentions online. Google emails you when new web pages are published that are relevant to the alert you entered. It will not catch every single page, but it does catch a good chunk of them, especially the ones from authoritative websites. Track your brand name, your competitors and your leadership team or sales staff.
    https://www.google.ca/alerts
  2. Test My Site: Similar to the PageSpeed Insights and Mobile-Friendly tool, Test My Site is an easier tool to help understand how your business is performing online.                                                                                                          https://testmysite.thinkwithgoogle.com/

If you have any questions about any of the above tools, please do not hesitate to reach out to one of our Google Certified Representatives!

And for more tips & tricks like these, sign up for our newsletter!

The New Google Ad Formats are Here!

expanded text ads allow 50% more ad textWe are living in a mobile-first world, and Google is now making it easier to succeed in this mobile-first world. Back in May, Google announced some huge changes to their ad platform. To make up for the removal of right-hand text ads, Google introduced Expanded Text Ads and Responsive Display Ads. These new features are going live in AdWords today!

Expanded Text Ads will be optimized for screen sizes of the most popular smartphones in the market, and will feature two 30-character headlines and one 80-character description. This will give you almost 50% more text for you to highlight your products and services.

Google has also built Responsive Ads for the Google Display Network to help your ads adapt to all of the different screen sizes we use every day – your phone, your computer and your tablet. These ads will provide 25-character and 90-character headlines, a 90-character description, as well as an image and a URL. The best part? These ads will fit perfectly across any website or app across the Google Display Network.responsive display adsStarting October 26, 2016, standard text ads will no longer be available. Get ahead of the competition! To get started with Expanded Text Ads and Responsive Ads, contact us today!

Leaving a Google Review Just Got Easier

We all know how important online reviews are, and Google just made it easier for users to leave reviews on your Google+ page.  Google+ accounts are no longer required for leaving reviews, and Google is now allowing users with just a Google account to leave reviews.  Users now have the ability to use either a Gmail or non-Gmail based account to post about their experiences.  The only requirement is users must display both their first and last name.

Your clients no longer need Google + to leave reviews!

This small change will make the review process easier, and will open the door for more of your customers to leave reviews!

Short Staffed? Hire a Digital Marketing Partner!

Social media, television, radio, print ads, digital advertising, in store displays, billboards, email blasts, text marketing… there are hundreds of different marketing strategies to promote your brand.  Most marketers will agree that multi-channel marketing is a key focus in one of their current marketing strategies.  As marketing evolves each year with new technologies, new social media platforms, and new ways consumers buy, trying to stay on top of these changes while finding the time and resources to develop a solid marketing campaign can be tricky.

Strathcom Media are experts in the realm of online advertising.

Most automotive dealerships can lack the resources to be able to create a fully staffed marketing team that can take on the responsibility of creating effective multi-channel marketing campaigns, while trying to analyze what is really working for them.

This is where investing in a digital marketing partner can be a huge asset to you, your employees, and your company.  With an account manager that will help you strategize and create effective online marketing campaigns, and a development and design team working hard to make your site stand out from the competition, what’s to lose?

Save time and money by letting us handle your marketing campaign.

From PPC campaigns to creating responsive websites Strathcom Media understands the importance of an online presence as mobile and digital marketing continue to dominate the marketing world.  Contact us to see how we can save you time and money without having to hire new employees to meet these demands.

The Importance of Dealership Reviews

Online reviews can have a major impact on your business.  They can increase rankings within local search engines, and be the deciding factors for consumers choose to shop at your business over another.  Here are some interesting and important statistics regarding the importance of having an online reputation:

  • 90% of consumers say online reviews have influenced their buying decision.
  • 92% of consumers trust online reviews as must as personal recommendations.
  • 80% of buyers are more likely to purchase from a local business with good reviews.
  • A 1 star increase in star ratings on reviews can lead to a 5-9% increase in revenue.

Given the above statistics, asking consumers to review your business online is becoming increasingly more important.

Marketing Statistics

Here are some tips and tricks to start collecting those reviews:

  • Make it easy. Having reviews on multiple platforms like Facebook, Google, Reveiwsii, makes it easier for clients to use the platform of their choice.
  • Focus on Quantity over Quality. Not everyone is going to have a 5 star rating, consumers that see this will have an easier time believing that the reviews they are reading are true.
  • Ask buyers to post a review. Make it apart of your sales process to ask clients to leave a review base off of their experience.
  • Make sure you are actively responding to both Negative and Positive reviews. Consumers that notice this, will see that you care.

Use social media to your advantage, and gain an edge over the competition!

Remember, your customers will talk about you.  Why not let them share their experiences with the rest of the world?

GM Launches Online Used Car Sales Program

Buying a vehicle is about to get easier.  General Motors announced this week they will be launching a new online sales program to purchase factory owned Chevrolet, Buick, GM or Cadillac online.  Catered to buyers who prefer to shop online, shoppers will be able to choose a vehicle and a participating GM dealer and use the Shop-Click-Drive feature to purchase the vehicle.

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What were the Top Search Engine Ranking Factors of 2015?

roger_and_logo_moz

Every two years Moz surveys dozens of the world’s biggest search marketers to better understand search engine algorithms. Moz has just released their 2015 Search Engine Ranking Factors that looks at characteristics such as keyword usage, page load speed, anchor text and over 170 other attributes that determine your ranking in the Google search engine. Over 150 marketing professionals were asked to rank, on a scale of 1 to 10, the top factors thought to be used in Google’s search algorithm.

 

 

 

Here are some of the highlights and the top influential ranking factors surveyed:

  • Keywords present in title elements
  • Quality of links from high-authority sites
  • Uniqueness of content across the site

Some of the lease influential factors were:

  • The popularity of business social media profiles
  • Upvotes/likes for the pages’ social sites
  • Length of time until the domain name expires

Those surveyed were also asked to predict the future of search, and how they expected Google’s algorithm to change over the next 12 months. Here’s what they predicted would be some of the major factors expected to increase influence:

  • Mobile friendliness and compatibility
  • Analysis of a site/page’s value
  • Quality and quantity of instant answers provided in the Search Engines Results Page (SERP)

Traditional ranking signals such as relevancy of links, social signals (shares, likes, +1’s) and internal links were expected to stay the same in importance. It was also predicted that paid links and anchor text would largely decrease in influence.

To read more about the 2015 Search Engine Ranking Factors, please visit https://moz.com/search-ranking-factors and see if your site is using some of the top influencers to gain rank in the SERP!

New Mobile Stats from Google

Google-Partner-Logo

As one of Google’s exclusive partners, Strathcom is invited to exclusive training sessions, and  we were lucky enough to attend another recently at Google Canada in Toronto. During this session, we learned about how Mobile is changing the digital landscape. Don’t worry; I made sure to take lots of notes so I could report back on some highlights I found quite interesting!

  • There are over 4 billion searches on Google each month in Canada, alone
  • 80% of mobile searches happen where a computer is otherwise available
  • 75% of mobile searches make a conversion within 1 hour
  • 30% of online purchases are made from a mobile device
  • 41% of mobile searches are goal-oriented
  • 77% of mobile searches lead to an action

With more Google searches taking place on mobile devices than on computers, it’s obviously important to make sure your website is mobile-friendly or -responsive—so much so that Google has now designated mobile-friendliness as a ranking factor for search engines. Consider the “moments” that customers can be influenced to buy a car, book a service appointment.

If you have any questions regarding responsive- and mobile-friendly websites, or for more fun statistics regarding the automotive industry or search trends, check out the rest of our blog or contact us today!

Mobile-Moments-2

Nissan’s Selfie Friendly Vehicle

Say cheese! Soon you won’t need a smart phone to take a selfie with your vehicle.  Nissan has recently unveiled “Teatro for Dayz”, the first selfie-friendly vehicle.  Free of knobs and buttons, this car was designed to appeal to a younger generation.


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