2016 was a very successful year for Strathcom Media.
We strengthened partnerships, made new partnerships, and even developed and launched a brand new WordPress website platform.
New Website Platform
Last year we had a dream. A dream that resulted in us investing over a million dollars into developing a brand new website platform that was jam packed with new tools for dealers.
Less than a year later, we began moving our dealers onto our all new WordPress platform with technologies like Personalization, Geo-Fencing, Notepad, Silent Salesman and more. This new platform is faster, more secure, and more user friendly so dealers can spend less time making changes to their site and more time selling cars.
In addition to Google breakfasts and hangouts in Vancouver and Toronto, we also held our very first Google event in our hometown of Edmonton, Alberta in June. We also held a contest in September to bring 6 lucky winners to Google’s newest & coolest office in Waterloo, Ontario!
In 2016 we became a Provider for the Mercedes-Benz Canada Dealer Website Program, and a Preferred Website Vendor for the Kia Dealer Website Certification Program.
In addition to speaking at conferences like AR Canada and DSES, we also had the opportunity to speak at the first annual Women & Automotive conference in Toronto. We also attended several events including Western Canadian Dealer Summit and ThinkAuto.
We were also included in AR Canada’s Power 200 List for 2016!
And finally, last month we packed up and moved just up the road into our new office. A new location means a new atmosphere, and a new atmosphere means fresh ideas for the new year.
Thank you to all of our customers for their support, and we look forward to what 2017 has to bring!
On November 5th, we locked ourselves in the office to play video games non-stop for 25 hours (THANKS Daylight Savings).
To raise money for the Stollery of course!
This was our 5th year participating in Extra Life – an organization that consists of gamers doing what they do best to help sick and injured children at their chosen Children’s Miracle Network Hospital. Players commit to play games for 24 hours, and they ask family and friends to support their efforts by donating or spreading the word!
So far, the Strathcom Team has raised $2,875 dollars (we are still tallying cash donations as well as funds raised from our bottle drive). If you would like to donate, you can follow the link below; any donation over $25 gets a tax receipt!
We were honored to be one of only 16 Google Partners invited to come and spend the day at Google’s latest and greatest office in Canada’s tech hub – Waterloo, Ontario. This is one of the many perks that we get as a Premier Google Partner in Canada. The day was packed with insightful speakers, great content, exclusive training, lots of food, and a tour.
If you were not aware, we are giving away 6 trips in September to this very same office where you will be treated to a similar experience – click herefor details and to enter. You will not be disappointed if you win!
A little about the newest Google office first. It is in an incredible building that was built in 1918 and was actually a former rubber plant. It houses approximately 500 Googlers with the capacity for about 500 more. These engineers don’t work on Canadian specific projects either; they work on big ticket items like Gmail, Chrome and the Ads Infrastructure. Like all Google offices that I have had the pleasure of visiting, it has wicked food at the main cafeteria, mini cafe’s on all floors, a cyborg moose (what’s more Canadian tech?) a gym with a climbing wall, nap pods and a whole lot more.
What did we learn? For this post I am going to focus on two speakers, the individual posts will take care of the rest. First up was Ben Wood, Director of Channel Sales Americas. Ben spoke about how Google focuses on the ‘whole problem’ and works from that perspective. If someone using Google can’t spell, it’s a Google problem. If the internet is not fast enough, it’s Google’s problem. This type of thinking has lead to great developments like Google Suggest (you know when Google suggests searches before you are done typing) and Google Chrome, a way faster and way better internet browser than what was available. Further to looking at the whole problem, he spoke about 10X and moon shots – essentially the big, big wins that will transform your business, maybe even your industry. Google considers these types or products over small iteration. This is how we get self-driving cars, contact lenses to measure insulin levels for diabetics, and project Loon (balloon powered internet for the remote parts of the world).
After Ben we heard from Sam Sebastian, Managing Director of Google Canada, or the big boss. Sam provided us with an unbiased look at what Google is trying to accomplish in Canada – mainly diversify away from search advertising. He spoke candidly about ad blocking and that one solution will be for Google and Premier Partners like us to build better ads. One comment that he made was that in 10-15 years every business will be a software business. He provided examples from big banks and agencies and how software is starting to be at the core of all we do. Whether he is right or wrong, I am going to learn how to code. The last concept he shared that really resonated with me was about Yahoo’s sale to Verizon for ~$4.8B. Yahoo was valued at more than $100B at its peak in 2000. What happened to the other $95B? No one knows exactly, but it is this type of event that constantly reminds him (and perhaps it should all of us) that we need to be a little bit paranoid about the next start up. It is this paranoia that needs to drive us to hit our 10X goals that Ben outlined, to stay in business and not lose 95% of our value.
Overall it was a great day and it is always an honor to be invited to such an exclusive event. For more information on the day and all the training we received, check out our three other blogs on the event: Expanded Text Ads, Google My Business, and What’s New with YouTube.
Unless you’ve been under a rock for the last week, you’ve undoubtedly heard of Pokémon Go – the latest viral app. The idea is that users explore their surroundings to hunt and capture Pokémon. People chase the cartoon creatures at “pokéstops” and “gyms” plotted on a customized version of Google Maps, navigating to their real-world locations using their smartphones. As of Monday, July 11th, the game was seeing about 21 million daily active users, (for comparison, at its peak Candy Crush reportedly had about 20 million daily active users). Nintendo’s new virtual reality smartphone game has only been officially released in the United States, but Canadians are managing to play the new Pokémon game through a couple different workarounds.
It’s even one of the top searches according to Google:
One thing to look at with the advent of any new technology or social platform, is what is the impact for advertisers? Pokémon Go is a free app, but users pay in data. The developer behind Pokémon Go is planning to allow retailers and other companies to sponsor places on its virtual map.
“There are several ways that we see the potential for significant monetisation of Pokémon Go by Nintendo, and one of them is certainly the potential for paid advertising or paid deals that encourage players to come to a particular building or store. It is a huge opportunity,” said Atul Goyal, analyst at Jefferies.
In an interview with the Financial Times, John Hanke, chief executive of Niantic, which developed Pokémon Go, hinted that similar advertisements would soon be coming to Pokémon Go.
Alongside in-app payments, “there is a second component to our business model at Niantic, which is this concept of sponsored locations”, Mr. Hanke said, where companies “pay us to be locations within the virtual game board — the premise being that it is an inducement that drives foot traffic”. Advertisers are charged on a “cost per visit” basis, similar to the “cost per click” used in Google’s search advertising, he said.
Some car dealerships & local businesses have already found that positioning a pokestop on their premises has driven a rush of traffic. According to the New York Post, one pizza restaurant in Queens saw business increase 75% after buying a $10 in-game power-up that lured Pokémon to its location.
Robert Drews of Mile High Motors implemented a program to reward players. He created a Facebook graphic to promote oil change discounts, with savings that correlate with your level on Pokemon Go (Level 5 = $5 off, Level 10=$10 off etc). Within the hour he had over 32 shares and 125 likes. Creative dealers could also open their service departments as hunting grounds, or see if their location is a “Pokestop” and use that to buy lures and entice customers to visit.
Pokemon Go could become a very powerful advertising tool in a short amount of time. Since this technology is so new, jury is out on the financial impact, but we cannot wait to see how progressive dealers use tools like this to bring in more business.