Culture & Fun

At Strathcom Media, we have a work hard/play hard atmosphere. With Google prizes, foosball tournaments, bbq’s, and other team building activities, there is never a dull moment!

What’s New in Waterloo? Google!

Google WaterlooWe were honored to be one of only 16 Google Partners invited to come and spend the day at Google’s latest and greatest office in Canada’s tech hub – Waterloo, Ontario.  This is one of the many perks that we get as a Premier Google Partner in Canada.  The day was packed with insightful speakers, great content, exclusive training, lots of food, and a tour.

If you were not aware, we are giving away 6 trips in September to this very same office where you will be treated to a similar experience – click here for details and to enter.  You will not be disappointed if you win!  

So what did we learn? A lot!  We are going to break this down into three additional posts.  One on Google’s brand new Expanded Text Ads, another on every business’s favorite source of frustration: Google My Business, and finally, one on What’s New with YouTube.  

A little about the newest Google office first.  It is in an incredible building that was built in 1918 and was actually a former rubber plant.  It houses approximately 500 Googlers with the capacity for about 500 more.  These engineers don’t work on Canadian specific projects either; they work on big ticket items like Gmail, Chrome and the Ads Infrastructure.  Like all Google offices that I have had the pleasure of visiting, it has wicked food at the main cafeteria, mini cafe’s on all floors, a cyborg moose (what’s more Canadian tech?) a gym with a climbing wall, nap pods and a whole lot more.

Google Waterloo - CafeteriaGoogle Waterloo - Cafeteria                    Google Waterloo - Cafeteria

What did we learn? For this post I am going to focus on two speakers, the individual posts will take care of the rest.  First up was Ben Wood, Director of Channel Sales Americas.  Ben spoke about how Google focuses on the ‘whole problem’ and works from that perspective.  If someone using Google can’t spell, it’s a Google problem.  If the internet is not fast enough, it’s Google’s problem.  This type of thinking has lead to great developments like Google Suggest (you know when Google suggests searches before you are done typing) and Google Chrome, a way faster and way better internet browser than what was available.  Further to looking at the whole problem, he spoke about 10X and moon shots – essentially the big, big wins that will transform your business, maybe even your industry.  Google considers these types or products over small iteration.  This is how we get self-driving cars, contact lenses to measure insulin levels for diabetics, and project Loon (balloon powered internet for the remote parts of the world).

Google WaterlooAfter Ben we heard from Sam Sebastian, Managing Director of Google Canada, or the big boss.  Sam provided us with an unbiased look at what Google is trying to accomplish in Canada – mainly diversify away from search advertising.  He spoke candidly about ad blocking and that one solution will be for Google and Premier Partners like us to build better ads.  One comment that he made was that in 10-15 years every business will be a software business.  He provided examples from big banks and agencies and how software is starting to be at the core of all we do.  Whether he is right or wrong, I am going to learn how to code.  The last concept he shared that really resonated with me was about Yahoo’s sale to Verizon for ~$4.8B.  Yahoo was valued at more than $100B at its peak in 2000.  What happened to the other $95B?  No one knows exactly, but it is this type of event that constantly reminds him (and perhaps it should all of us) that we need to be a little bit paranoid about the next start up.  It is this paranoia that needs to drive us to hit our 10X goals that Ben outlined, to stay in business and not lose 95% of our value.

Overall it was a great day and it is always an honor to be invited to such an exclusive event.  For more information on the day and all the training we received, check out our three other blogs on the event:   Expanded Text Ads, Google My Business, and  What’s New with YouTube.


Duncan Cochrane

Pokémon Go for Car Dealerships

Pokemon Pikachu Squirtle Strathcom
Gotta catch ’em all… will this bring you more leads?

Unless you’ve been under a rock for the last week, you’ve undoubtedly heard of Pokémon Go – the latest viral app. The idea is that users explore their surroundings to hunt and capture Pokémon. People chase the cartoon creatures at “pokéstops” and “gyms” plotted on a customized version of Google Maps, navigating to their real-world locations using their smartphones. As of Monday, July 11th, the game was seeing about 21 million daily active users, (for comparison, at its peak Candy Crush reportedly had about 20 million daily active users). Nintendo’s new virtual reality smartphone game  has only been officially released in the United States, but Canadians are managing to play the new Pokémon game through a couple different workarounds.

It’s even one of the top searches according to Google:

2016-07-15 3-36-09 PM
Top Google predictive search results for “What is”

One thing to look at with the advent of any new technology or social platform, is what is the impact for advertisers? Pokémon Go is a free app, but users pay in data. The developer behind Pokémon Go is planning to allow retailers and other companies to sponsor places on its virtual map.

“There are several ways that we see the potential for significant monetisation of Pokémon Go by Nintendo, and one of them is certainly the potential for paid advertising or paid deals that encourage players to come to a particular building or store. It is a huge opportunity,” said Atul Goyal, analyst at Jefferies.

In an interview with the Financial Times, John Hanke, chief executive of Niantic, which developed Pokémon Go, hinted that similar advertisements would soon be coming to Pokémon Go.

Alongside in-app payments, “there is a second component to our business model at Niantic, which is this concept of sponsored locations”, Mr. Hanke said, where companies “pay us to be locations within the virtual game board — the premise being that it is an inducement that drives foot traffic”. Advertisers are charged on a “cost per visit” basis, similar to the “cost per click” used in Google’s search advertising, he said.

Pokemon Go has taken over
Pokemon Go has taken over

Some car dealerships & local businesses have already found that positioning a pokestop on their premises has driven a rush of traffic. According to the New York Post, one pizza restaurant in Queens saw business increase 75% after buying a $10 in-game power-up that lured Pokémon to its location.

Robert Drews of Mile High Motors implemented a program to reward players. He created a Facebook graphic to promote oil change discounts, with savings that correlate with your level on Pokemon Go (Level 5 = $5 off, Level 10=$10 off etc). Within the hour he had over 32 shares and 125 likes. Creative dealers could also open their service departments as hunting grounds, or see if their location is a “Pokestop” and use that to buy lures and entice customers to visit.

Pokemon Go could become a very powerful advertising tool in a short amount of time. Since this technology is so new, jury is out on the financial impact, but we cannot wait to see how progressive dealers use tools like this to bring in more business.

Win A Trip to Google’s Newest & Coolest HQ!

golden ticket google

We have all heard the rumors about the perks of working at Google. Thanks to movies like The Internship and shows like HBO’s Silicon Valley, the curiosity surrounding the inner-workings of Google are reminiscent of Willy Wonka’s Chocolate Factory. If you have always wanted to get a firsthand look at working for the Search Engine giant, great news: Strathcom Media has your Golden Ticket to Google!

We are giving away 6 all-expenses-paid trips to Toronto and Waterloo! Strathcom and Google will pay for everything, you’ll be our VIP.

  • golden ticket googleWe’ll fly you to Toronto for one of our Google Breakfasts at Google HQ
  • We’ll transport you to Waterloo for a tour of Google’s newest & coolest HQ
  • We’ll look after all of your accommodations & meals
  • We’ll also set you up with a swag bag packed full of all kinds of Google and Strathcom merchandise
  • You’ll also get One on One Time with a Google-Certified team member


Google’s Kitchener-Waterloo location opened in January of this year and – according to one of our Google reps – is the coolest location they have opened yet! The trip is September 21-23, and the contest is running until the end of August. Enter Now! And for access to more opportunities like this one, subscribe to our newsletter!

golden ticket google

No Bullshit Here! Google Comes to Edmonton

Google Event

June 23 was our first Google Event in Edmonton and it was a huge success! This event was special not only because it was the first event of its kind in Edmonton, but also because it was the official launch of our non-automotive division – The UnAgency. Check out our full blog post, as well as our band new UnAgency website here!


Strathcom Does #YEGPride

It was a beautiful sunny weekend in Edmonton, the perfect setting for the 36th Annual Pride Parade. The parade took place down historic Whyte Avenue, kicking off the 10-day festival celebrating the diversity and unity of Edmonton`s LGBTQ community.

Strathcom had a couple of colorful volunteers who marched in the parade as part of the #HeroesforZero of HIV Edmonton. HIV Edmonton had a superhero theme, and featured a couple sweet Mazda MX-5 vehicles that were graciously on loan from local dealership, (and Strathcom client) Weber Mazda.

Carrie Oliva Trish Rowsell Ayla Gagnon Strathcom Media

From Left: Carrie Oliva, Trish Rowsell & Ayla Gagnon

Trish Rowsell Strathcom Media #HeroesforZero

Trish Rowsell getting geared up for the parade

Trish Rowsell Ayla Gagnon Strathcom Media

All smiles at Pride!


#HeroesforZero in action !

Laura Keegan HIVEdmonton Heroesforzero

Mazda MX-5 donated by Weber Mazda!

Carrie Oliva Ayla Gagnon Strathcom Media

Carrie Oliva & Ayla Gagnon from the Strathcom team in their colorful outfits

Trish Rowsell heroesforzero HIV Edmonton Strathcom Media

When your whip matches your cape…

Trish Rowsell heroesforzero HIV Edmonton Strathcom Media


We had a great time and are already planning outfits for next year! If you’re in the Edmonton area this coming September join Team Strathcom at the AIDS Walk & Superhero Run! (We’re all about any excuse to wear a cape!)