Culture & Fun

At Strathcom Media, we have a work hard/play hard atmosphere. With Google prizes, foosball tournaments, bbq’s, and other team building activities, there is never a dull moment!

The Strathcom Push-Up Challenge: How to Build Trust & Muscle

Caffeine can do only so much to get the work day started. Here at Strathcom, we help each other by yelling at everyone in the office to meet us in the boardroom for our regular push-up challenge! At 9:30 every Monday, Wednesday, and Friday, we put out the Lat-signal on our chatline for everyone to join us in burning some calories and grunting like apes before the heavy workload begins.

How it Started

While some of us are crazy enough to wake up early to go to the gym before work, or exercise during the lunch hour, most of us found it difficult to allocate time after the busy workday to commit to regular exercise. So one day, our web team started talking about getting more active throughout the year and our very own John Positos mentioned that he was already following a six-week program to up his push-up numbers by the end.

Within a few days, a couple of people started doing push-ups in one of the smaller offices. Next thing you know, the push-up challenge spread across various departments to the point where we have to move chairs out of the board room and even alternate doing push-ups on top of the table for extra space (sorry, Bill!). It’s one of our favorite things to do to get over the midday slump and motivate one another to finish what we started.

The Challenge

Our push-up challenge (courtesy of consists of 5 sets with three different columns for people to choose from—beginner, intermediate, and advanced. Everyone can pick which column they want and do the numbers they want. What’s important is just doing them. Some of us started by doing 15-20 push-ups a set, but now, at week 5, we’ve got each other competing in trying to reach 60 on the last set! We even challenge each other to do claps in-between or do them on our knuckles. Anything to make the push-up challenge more interesting!

Our Workout Playlist

We’ve even got our boardroom bumping with our own workout playlist! We’ll typically ease into the first, second, and third set with some old-school 2000s Hip-Hop and R&B. We bump TLC in the morning because we don’t wanna end up like Scrubs that can’t get no love from anyone. Then, we start picking things up with “Drop It Like It’s Hot” By Snoop Dogg and Pharrell—pretty self explanatory. But then the last few sets is where we go hard. That’s why it’s all Kendrick! You can check out some of the songs we normally play below to start getting pumped.

High Fives, or it Didn’t Happen!

By the end of the challenge, we’re far from sitting down and being humble because we’re proud as hell that we finished. A round of high fives for everyone, or it never happened! I’ve been working on a push-up challenge high five where we push each other and explode à la Dragon-Ball Z, but no dice because I ended up pulling one of my pecs in the process. Oh well.

If you’re looking for a great team-building and support exercise (pun 100% intended) for your workplace, we highly recommend doing the push-up challenge. We like to meet our goals here at Strathcom Media, so let us help you meet yours when you’ve got advertising targets to meet for 2018 and beyond!

Random Acts of Kindness

At Strathcom, we know the importance of giving back to our community. We know that there are things that we take for granted, and we know that sometimes it can be difficult to make the time and set aside the funds to give back. This is why Random Acts of Kindness was created. This year, every Strathcom Media employee was given $350 to give to the person or organization of their choice.

One group of people pooled their money together and assembled over 40 male and female care packages containing toiletries, food, hygienic products and warm clothing and donated them to YESS. Additional donations were sent to other organizations within the Edmonton community that support the homeless and families in need including: Kids Kottage, Boyle Street Community Services, and the Bissell Centre

care packages donated to YESS and other organizations that help the homeless in Edmontoncare packages donated to YESS and other organizations that help the homeless in Edmonton







Others pooled their money for an organization called SMILE. This small group of volunteers sets up what they call a sidewalk party outside the Hope Mission for the homeless people waiting in line to get shelter and a bed for the night. They do this every Sunday night without fail, their ideals are simple: bridging the gap between those who have enough & those who don’t. A kind smile, eye contact are worth their weight in gold to people that feel forgotten. To get a hug from a child is a gift, for a child to learn kindness for strangers is an even bigger gift.

We were able to buy a pair of socks, gloves, tissues, Goldfish crackers, and a sweet snack for 150 people. We also had enough money left over to purchase 16 large pizzas and hand them out. The manager at Giant Tiger gave us 30% off our purchase as well as contributed a $25.00 gift card which allowed us to stretch the money even further. He also allowed us to share his contact info with the organizer of SMILE and said he would honor the 30% discount anytime they needed it.

The organization did a little write up on it:

volunteering outside the Hope Missionvolunteering outside the Hope Mission










$350 was also used to purchase dog toys and treats for Dogs with Wings. This is an incredible organization that raises and trains assistance dogs for people with disabilities. And of course we had to stay and play while Reign tested out her new toy!

golden lab playing with a toy we donated to Dogs with Wings

We were very humbled by all of these organizations and we can’t wait to participate again next year!

Not Your Typical ‘Trust-Fall’ Kind of Company…

Some companies have corporate retreats where everyone falls into each other arms in order to build trust. At Strathcom, we believe there is no better way to strengthen trust within our team than to throw axes (at targets, of course!)


After work one day, we headed over to The Rec Room in Edmonton for axe throwing and dinner (a delicious gourmet poutine station) to get a little break from the daily grind and to do some team bonding.

gourmet poutine from the Rec Room in Edmonton

We definitely recommend giving axe throwing a try if you haven’t already, and know that if we can throw an axe and hit a target, we can definitely hit your advertising targets as well!

A Look Back at a Successful Year

2016 was a very successful year for Strathcom Media.

We strengthened partnerships, made new partnerships, and even developed and launched a brand new WordPress website platform.

New Website Platform

Last year we had a dream. A dream that resulted in us investing over a million dollars into developing a brand new website platform that was jam packed with new tools for dealers.

Less than a year later, we began moving our dealers onto our all new WordPress platform with technologies like Personalization, Geo-Fencing, Notepad, Silent Salesman and more. This new platform is faster, more secure, and more user friendly so dealers can spend less time making changes to their site and more time selling cars.

New Opportunities with Google

We spent a lot more time with Google in 2016, and even achieved Premier Google Partner status!

In addition to Google breakfasts and hangouts in Vancouver and Toronto, we also held our very first Google event in our hometown of Edmonton, Alberta in June. We also held a contest in September to bring 6 lucky winners to Google’s newest & coolest office in Waterloo, Ontario!

New Partnerships

In 2016 we became a Provider for the Mercedes-Benz Canada Dealer Website Program, and a Preferred Website Vendor for the Kia Dealer Website Certification Program.

We also became a Facebook Marketing Partner and recently hosted our very first Facebook webinar for FCA dealers!

New Conferences

In addition to speaking at conferences like AR Canada and DSES, we also had the opportunity to speak at the first annual Women & Automotive conference in Toronto. We also attended several events including Western Canadian Dealer Summit and ThinkAuto.

We were also included in AR Canada’s Power 200 List for 2016!

New Office

And finally, last month we packed up and moved just up the road into our new office. A new location means a new atmosphere, and a new atmosphere means fresh ideas for the new year.

Thank you to all of our customers for their support, and we look forward to what 2017 has to bring!

Play Games, Heal Kids: Strathcom Participates in Extra Life

Extra Life

On November 5th, we locked ourselves in the office to play video games non-stop for 25 hours (THANKS Daylight Savings).


To raise money for the Stollery of course!

This was our 5th year participating in Extra Life – an organization that consists of gamers doing what they do best to help sick and injured children at their chosen Children’s Miracle Network Hospital. Players commit to play games for 24 hours, and they ask family and friends to support their efforts by donating or spreading the word!

So far, the Strathcom Team has raised $2,875 dollars (we are still tallying cash donations as well as funds raised from our bottle drive). If you would like to donate, you can follow the link below; any donation over $25 gets a tax receipt!