Dealer Inventory Comes to Facebook Marketplace

If you own a computer, or more likely a smart phone, there is a very real possibility you use Facebook. And Facebook Marketplace, a place on Facebook that makes it easy to discover as well as buy and sell goods, provides peace of mind by enabling you to learn a bit more about the person you are buying from, as well as utilizing Facebook Messenger as an easier way to communicate. After introducing a new autos experience on Marketplace in the U.S. last October, Marketplace is now bringing this experience to Canada, including the ability for dealerships to list their inventory. And wouldn’t you know it, Strathcom Media is working with Facebook to help dealerships list their inventory!

What Does This Mean for Your Dealership?

This means Strathcom Media is offering Facebook Marketplace to our 400-plus website customers. Always at the forefront of the Canadian automotive industry, Strathcom is excited to provide this invaluable tool, allowing dealerships to post vehicles for sale through Marketplace, and communicate through Messenger. We will be integrating our industry-leading vehicle management system to syndicate your used and certified pre-owned inventory and allow you to harness the ability to reply to customers with unprecedented response time.

How Is This Any Different from Listing Inventory on Your Website?

Let’s face it — people spend a lot of time on Facebook. In fact, globally, 800 million people each month come to Facebook Marketplace to buy and sell things. So the real question is, why wouldn’t you want a piece of that action? Not only will you be looking at local and motivated buyers, but they’ll also have a set of helpful and effective filters for year, make, model, mileage, and more, to narrow down their search. It’s like half the work is being done for you!

Quick To Chat, Quicker to Sell

With all of the options out there for the modern consumer, you’ve got to make the buying experience as easy and pain-free as possible. Communicate in real time with your potential customers, via one of the Messenger-integrated chat providers. And while it isn’t currently a requirement, we can arrange a chat provider for you, because people are all about instant gratification — so why not satisfy them? Your used vehicle inventory will fly off the lot, without tire-kickers taking up your sales staff’s time.

So, What Are You Waiting For?

If your dealership has a Facebook Page, Strathcom Media is able to start listing your inventory -immediately- creating new, real-time leads in your area. Move that used and certified pre-owned inventory faster than you thought imaginable, utilizing Marketplace. If you have any questions, or just want to get the ball rolling, please contact your Online Marketing Manager or our team via facebookmarketplace@strathcom.com, and take advantage of this incredible opportunity to move your inventory. You’re already using the app at work, now make the app work for you and your business!

Leave a Reply