Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.
If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them.
While you’re out searching for a new website provider, you need to think like a Ford VP would. Think about what’s going to get you ahead of the competition and keep you there. You need to look for a partner who isn’t okay with sticking with the status quo and who always searching for and developing the next greatest thing for your website. You need to look for a partner like Strathcom Media who is consistently bringing new products to the market and ensuring your website is future-proofed.
Some of the more recent technology launches with Strathcom Media include Personalization, Geo-Fencing, Notepad and Silent Salesman. These tools were designed to provide your potential customers with a unique experience tailored to what they’re interested in and what they’ve looked at on your site. According to a study by Janrain, 74% of people get frustrated when websites have content, offers, or ads that have nothing to do with their interests. Tools like Notepad and Silent Salesman use the concepts of scarcity and abundance to create a sense of urgency and to prey on our fear of missing out to help you generate more leads. #FOMO
Looking down the road, there are a lot of exciting products and improvements launching including:
- Releasing modules for online retailing
- Increasing lead conversion and generation through releasing a behavioral exit intent tool and a front facing appraisals tool
- Adding more detailed information to our vehicle analytics tool; Market Intel
- Increasing the scope and features associated with website personalization
- Launching our CRM product
- Developing Market Radar a tool designed to identify proactive opportunities based on a user’s browsing history
At Strathcom Media, we pride ourselves on being a one-stop-shop that is keeping the cogs of the website “wheel” turning and moving forward. We can help you drive more traffic to your website with Google and Facebook advertising. We can help keep visitors engaged on your site through easy to use designs that have been optimized for conversions and are jam-packed with useful information and the technologies we mentioned above. And we can help improve your online presence through our Review & Reputation and Social Media Management packages and much, much more.