Auto Brands & Demographics
Have you ever wondered where your favorite automotive brands fit within market niches? The Auto Insurance Centre has your answer; their study was conducted using over 114 million Facebook brand fans from across North America.
Using Facebook fans as the sole input, the study managed to find some pretty interesting things regarding demographics of car brands. Though ‘page likes’ and ‘fans’ do not necessarily translate directly into vehicle sales, it does determine what type of individuals are willing to be subject to a distinct brand’s marketing and social-media presence, and the study gives us further insight into brand image and consumer perception.
Imports dominate Facebook in the U.S.: with Mercedes Benz (19.4 million), BMW (18.9 million), Ferrari (16.2 million), Nissan (13.5 million) and Lamborghini (11.7 million) rounding out the top five. It isn’t until 10th place that we see our first domestic brand appear: Jeep.
Beyond simply tallying the number of fans each manufacturer has on Facebook, the study has managed to dig deeper thanks to information available through Facebook profiles (as shown in the images above and below). Each brand’s ranking has been segregated by varying factors like age, gender, annual income, ethnicity and politics, etc.
What is your favourite car-brand? Find out where your favorite automotive manufacturer fits from here: